Marketing & Advertising – Market Research/Demographics

Note: Product and media demographics. See MRI + business tutorial for explanation. Academic use only.
See Business Tutorials: MRI + Mediamark Internet Reporter.

Mintel oxygen (200?)
Note: Detailed market research on a variety of consumer products includes consumer, market share, retail, and advertising information from United States and Europe. Academic use only.
Mintel Graphing Tutorial

Note: Local Market Audience Analyst in SRDS Media Solutions U.S. DMA reports include market profiles, lifestyle analysis, demographics, and PRIZM profiles.
Only compatible with Internet Explorer 9 or below. In order to access the Local Market Audience Analyst with IE 10, please follow the steps below.
1. Log into SRDS. Click on the Local Market Audiences category on the left hand side.
2. See if the Compatibility View button appears in the Address bar next to the Refresh button.
3. Tap or click the Compatibility View button to display the site in Compatibility View. The Compatibility View button should turn blue. You can turn it off by tapping or clicking the button again.

TableBase (Part of RDS Business Suite)

Note: Marketshare, rankings, ad expenditures, and other marketing related data.

* For more information, see Economics & Statistics - Statistics and the Marketing & Advertising business research guide.