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About: Encyclopedia of Major Marketing Campaigns
| Encyclopedia of Major Marketing Campaigns | |
| Description: | Organized by company name, this business reference encyclopedia covers 500 major marketing and advertising campaigns - current and historical. Includes overview, historical context, target market, competition, market strategy, and further reading. |
| Notes: | Choose .pdf option for printing. |
| Access: | BU-px |
| Search Tips: | Click on eTable or eBook Index to search. |