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Resources Available on the
Pardee Library Home Page
http://www.bu.edu/library/management/index.shtml
Locate Newspapers and Journals Online
The easiest way to locate an online journal (trade journal, newspaper) from the Pardee Library page is: eJournal Locator
Links to selected business newspapers and journals available through the BU Libraries subscription databases:
Boston Globe Business Week Economist Financial Times Fortune
Forbes New York Times Wall Street Journal
Links to selected scholarly business journals available through the BU Libraries subscription databases:
Harvard Business Review MIT Sloan Management Review
Links to selected marketing journals available through the BU Libraries subscription databases includes both trade journals and scholarly journals:
Advertising Age Adweek American Demographics Brandweek Mediaweek
Journal of Brand Management Journal of Advertising Research
Journal of Marketing Research Marketing Research
Sales & Marketing Management
Search for news articles in the Factiva database.
Find Business Databases
To locate the best database for your research: Go to Find Business Articles and Data
Check out an alphabetical list of all business databases available to you:
Browse Business Databases A-Z
Find Business Articles Online
Business Source Complete [About]
General Business File ASAP [About]
LexisNexis Academic [About]
Conference Board Research Online Collection [About]
To find additional databases with business articles, Go to Find Business Articles and Data, Step 1: Choose a Business Subject: Articles & Journals, Step 2: Choose the Type of Information: Business & Trade or Scholarly & Research or Newspapers.
Business Databases of the Boston Public Library - (BPL Online)
Who can get a library card?
Online form to get a Boston Public Library eCard.
Locate Books in the BU Libraries
Reference Collection - Includes Market Share Reporter, Business Rankings Annual, RMA Annual Statement Studies and more.
BU Library Catalog - Locate a book about your company or industry.
Find Business Research Guides, Business Tutorials and Class Guides
Business Research Guides - For company and industry resources, take a look at the Company and Industry guide. For marketing and advertising resources take a look at the Marketing and Advertising guide.
Business Tutorials - For information on citing your sources, take a look at the Citing Your Sources tutorial.
Class Guides - The MBA Integrated Course Project class guide is linked under this section.
Company Information
Find a Company Overview
Datamonitor Company Profiles through Business Source Complete [About]
General Business File ASAP [About]
Hoover's Company Records through LexisNexis Academic [About]
Factiva [About] - To obtain a company snapshot, click on Companies/Markets, click on Company and then type the company name in the search box.
Mergent Online [About] Works best with Internet Explorer.
Find Company Financials and SEC Filings
Mergent Online [About]. Type in the company name in the search box and click on the search button ... Works best with Internet Explorer.
Company Financials - Click on the Company Financials tab to obtain up to 15 years of financial statements.
SEC Filings - Click on the EDGAR tab.
Competitors' Financial Information - Click on the Competitors tab. Create a competitor report.
Segments - Click on the Company Financials tab, Click on Segments to find Business Analysis by revenues, operating income and Geographic Analysis.
Overview Reports - Click on the Create Reports tab, then select PRE-DEFINED REPORTS.
Company Comparisons - Click on the Create Reports tab and then click on Comparison Reports and select either COMPARE COMPANY AGAINST INDUSTRY or COMPARE COMPANY AGAINST CUSTOM GROUP.
The EDGAR database (http://www.sec.gov/edgar.shtml) available on the Securities and Exchange Commission (SEC) website contains annual report (10-K) filings and other financial filings.
Weighted Average Cost of Capital (WACC)
To obtain a company's current WACC use the Bloomberg terminal located in the Pardee Library.
The input shortcut code is: Ticker <F8 Equity> WACC <GO>
Type in your company's ticker symbol press the yellow F8 Equity function key, type in WACC then press the green GO or return key.
Find Analyst Reports for a Company
General Business File [About]-Click on Search Investment Reports by Ticker Symbol to access analyst reports.
Investext Current Reports through LexisNexis Academic [About]
Find Company News and Articles
ABI/Inform [About] - When searching for company information in ABI: put in company name (and in the box on the right side, from the drop down menu, select "Company/Org") and then put your search terms in the remaining boxes.
Business Source Complete [About] - When searching for company information in BSC, put in company name (and in the box on the right side, from the drop down menu, select "Company Entity") and then put your terms in the remaining boxes.
Factiva [About]
General Business File [About]
LexisNexis Academic [About]
Wilson Business Full Text [About]
For additional company resources, see Company Information - Resources (pdf) and Company and Industry Research Guide.
Industry Information
Locate an Industry Survey
Get an overview of how an industry operates, the trends, and more. The most notable industry surveys are the S&P Industry Surveys, which are available at the Reference desk, 3rd floor of Pardee.
Go to: the Industry Survey Locator - A database of industry surveys that appear in databases and other reference materials. A good first place to check for industry surveys and overviews.
Many Online Databases are included in the Locator:
Datamonitor Industry Profiles from Business Source Complete
Market Research in Mintel
Encyclopedia of American Industries
Hoover's Industry Snapshots from Lexis-Nexis
Mergent Online (Industry Reports tab) Works best with Internet Explorer.Value Line available at the Pardee Reference Desk.
Locate Distribution Channels
Mintel [About]
Search for "Retail Channels " to get the section of reports for supply chain information with sales by retail type and major stores.
Tip: You'll need to create an account to use Mintel for academic use only, and accept a user agreement. Must use BU e-mail address to sign in. You can download batches of reports, sections and individual graphs.
Mintel Graphing Tutorial
Company 10K in Mergent Online Works best with Internet Explorer.
The first section of a public company 10K has information related to company strategy, including "distribution" and other related issues such as "seasonality". You may search the 10K with the above key words using the "Ctrl F" function on your computer keyboard. Find the 10K, from a public company of your relevant industry, by looking for SEC Filings in the Company Annual & Financial Reports guide.
Industry Survey Locator
Organized by library staff to help find Industry Overviews and Trends. See S&P Industry Surveys (How the Industry Operates) for information on Distribution Channels.
TableBase [About]
Use the words "distribute" or "distribution channel" in your keyword search.
Please note: Log out before exiting.
Market Share Reporter
Pardee Reference - Market Shares & Industry Rankings
X HF 5415.2 M37 (Table 1A)
Information on Distribution Channels can be found in the sections on Wholesale and Retail, organized by SIC code:
SIC 50 - Wholesale Trade - Durable Goods
SIC 51 - Wholesale Trade - Nondurable Goods
SIC 52 - Building Materials and Garden Supplies
SIC 53 - General Merchandise Stores
SIC 54 - Food Stores
SIC 55 - Automotive Dealers and Service Stations
SIC 56 - Apparel and Accessory Stores
SIC 57 - Furniture and Homefurnishings Stores
SIC 58 - Eating and Drinking Places
SIC 59 - Miscellaneous Retail
Manufacturing & Distribution USA
Pardee Reference - Reference Desk
X HD 9723 M365
Volume 3 includes information on a variety of retail and wholesale operations. Ranks establishments by sales. Organized by NAICS code.
Reference USA [ About ]
Use 'Custom Search' to create lists of retail or wholesale companies by product name, SIC or NAICS code, and geographical area.
Locate an Analyst Report on an Industry
General Business File [About]- Click on Search Investment Reports by Ticker Symbol to access analyst reports for a company. The results list will also include related industry analyst reports.
Find a SIC/NAICS code for a particular industry
Mergent Online - Select the green Business tab to find the SIC/NAICS code for the industry your company is in. The primary and secondary codes are given.
Help in searching for SIC/NAICS codes:
Industry Statistics Sampler
http://www.census.gov/econ/census02/
The Industry Statistics Sampler, on the right hand column of the U.S. Economic Census, allows you to search related industries and NAICS codes by keyword.
U.S. Census NAICS-SIC Correspondence Tables
http://www.census.gov/epcd/naics02/
Find your NAICS code, and you will find the corresponding SIC code.
North American Industry Classification System (NAICS) Search
http://www.census.gov/eos/www/naics/index.html
Search by keyword to find the NAICS code for the industry you are researching. Includes both 2007 NAICS codes and 2002 NAICS codes.
Overview of the 2007 Economic Census data
http://www.census.gov/econ/census07/
2007 Economic Census data is being released over time in the American FactFinder.
Find a Trade Association to Locate More Specific Industry Information
Go to: the Industry Survey Locator- Industry Surveys often provide information on trade associations.
Another source of trade associations is: Associations Unlimited
Locate Industry Financial Ratios
Financial Studies of the Small Business (Available at Reference Desk)
Industry Norms and Key Business Ratios (Available at Reference Desk)
IRS Corporate Financial Ratios (Available at Reference Desk)
Almanac of Business and Industrial Financial Ratios (Available at Reference Desk)
R.M.A Annual Statement Studies (Available at Reference Desk)
Tutorial: Finding Industry Ratios using Ratio Books
Tutorial: Finding Company Ratios using Mergent Online
For additional industry resources, see: Industry Information - Resources (pdf) and Company and Industry Research Guide.
Market Information and Advertising Information
Locate a Market Report
Mintel [About]
Market research on consumer products, travel, lifestyles and leisure. Industries covered are airlines, automotive, beauty and personal products, clothing and fashion, food and food service, health, medical and wellness, internet and retailing.
Reports contain the following information:
Market Size and Forecast
Segment Performance
Retail Channels
Brand Share
Advertising & Promotion
Tip: You'll need to create an account to use Mintel for academic use only, and accept a user agreement. Must use BU e-mail address to sign in. You can download batches of reports, sections and individual graphs.
Locate Market Share or Company Rankings
Tablebase [About] - Provides statistical data on companies, industries, markets and products.
Market Share Reporter, Table 1, Side A, Reference Collection, 3rd floor, Pardee Library - An annual compilation of reported market share data on companies, products, and services. Organized by SIC code.
Business Rankings Annual, Table 1, Side A, Reference Collection, 3rd floor, Pardee Library - An annual compilation of rankings for companies, products and services.
Finding Demographic and Psychographic Information for Target Markets
Mintel [About]
Detailed product and demographic information:
1. Go to Lifestyle reports for listing of detailed market segment and demographic profiles.
2. For short cut to product reports use "quick search" box on upper right hand corner. See "Usage" section of the individual product reports for demographic information from Simmons.
Tip: You'll need to create an account to use Mintel for academic use only, and accept a user agreement. Must use BU e-mail address to sign in. You can download batches of reports, sections and individual graphs.
Mintel Graphing Tutorial
MRI-MediaMark Plus [About] Works best with Internet Explorer.
The Product Data Reports presents cross tabulations of product/service data by demographic characteristics and media audiences.
1. Registration Tutorial
2. Types of Reports and Descriptions
3. How to Create and Read MRI-Plus Reports Tutorial.
TableBase [About]
Demographic and other marketing related statistics from a variety of magazines and reports. Put relevant keywords in top portion of page, and select "Demographics" from "Concept Term" drop down menu. Check U.S.A. in lower right hand corner and search.
Please note: Log out before exiting.
Local Market Audience Analyst
in SRDS Media Solutions
Includes:
1. Market Profile Reports: data for geographic markets, both on general demographics (age, income, etc.) and on lifestyles (proportion of households with people interested in gardening, etc.).
2. Lifestyle Analysis Reports: demographic data on those identified with a particular lifestyle group.
3. Demographic Reports: explore by demographic variable (e.g., 35-44 year-olds with $50,000-$74,999 income.), gaining market-by-market insight into where to find key audiences.
4. PRIZM Reports: provide insight into the household make-up of each DMA in the U.S. and the lifestyle traits of groupings of segments with common characteristics.
Print version, Lifestyle Market Analyst, can be found at the Pardee Library Reference Desk. Does not include PRIZM reports.
Marketing Book Collection
Pardee Reference - Marketing Section
These books offer detailed breakdowns on various consumer segments within the United States. They are all grouped in the Reference Room on the 3rd floor of Pardee, Table 1 Side B.
Here are some sample target market books by category:
Demographics/ Psychographics
Demographics/Market Segments (Generation)
Demographics/Market Segments (Income, Region, Groups)
Demographics/Market Segments (Gender)
Consumer Expenditure Survey from the Bureau of Labor Statistics, the original source for some of the statistics in these texts. See: Consumer Expenditures in 2007 (latest)
Find Population Statistics
StateMaster.com
User-friendly, under Facts & Statistics select dropdown menu. Selections like: Education, Housing, Lifestyle, People are very useful for target markets.
US Census Bureau
http://www.census.gov/
Statistics on demographic, economic, social and other aspects of the economy and society. Many reports appear in .pdf (Adobe Acrobat) format. Includes:
http://www.census.gov/population/www
Social and demographic characteristics. A wide range of data on subjects such as population, education, households and families characteristics, computer ownership and use, etc.
http://www.census.gov/prod/www/titles.html#cenbrief
Various Census reports, issued irregularly. Reports summarize data from demographic surveys of the US population.
Population Projections: U.S. Census Bureau
http://www.census.gov/population/www/projections/index.htmlAmerican Fact Finder
Demographic and economic statistics by county, city, town.
Statistical Abstract of the United States 2009 (with search engine)
The simplest and most authoritative source for Population and Economic statistics.
FedStats
http://www.fedstats.gov/regional.html
Contains regional statistics, industry and general demographic data, and links.
LexisNexis Statistical Universe [About]
Provides indexing and abstracting of US government, non-US government, and international statistics, summaries of statistical publications, and links to other Web sites with useful information about statistics.
Finding Media Planning Data and Ad Prices
DMA Publications
Pardee Reference - Reference Desk
Two publications from the direct Marketing Association:
1. Statistical Fact Book includes projections, sales figures, expenditure data, media usage, interactive trends, and purchasing habits for a variety of media.
2. Response Rate Report includes response rates, media, costs, and ROI for a variety of industries.
MRI-MediaMark Plus [About] Works best with Internet Explorer.
A service which provides the advertising industry with detailed demographic and marketing segment data on media audiences. The Product Data Series, a series of 20 volumes, presents cross tabulations of product/service data by demographic characteristics and media audiences. Mediamark does not make its most recent information available to libraries.
1. Registration Tutorial
2. Types of Reports and Descriptions
3. How to Create and Read MRI-Plus Reports Tutorial.
Marketer's Guide To Media
Pardee Reference - Reference Desk
X HF 5826.5 M45
Annual. This work gives estimates for costs of placing ads in media's such as television, magazines, and radio programs. Demographic breakdowns for television include information by geography, age, sex, and length of commercial. Prices for TV advertising.
SRDS Media Solutions [About]
Includes information on circulation, advertising rates, newspapers, magazines, computer and community publications, radio and television, and other media.
For sources not in database see:
SRDS Media Solutions
Pardee Reference - SRDS(Table 1B)
Circulation
Hispanic Media & Market Source
Technology Media Source
Ad$ Summary [About]
Reports expenditures in eleven major media: Magazines, Sunday Magazines,
Newspaper, National Newspaper, Outdoor, Network Television, Spot Television,
Syndicated Television, Cable Television Networks, Network Radio and National
Spot Radio. Provides rankings by industry class, company, type of media and brand index. Access is through Pardee Management Library terminals 11 to 15 (PDF labeled TNSMI Ad$), and through CD-ROM available at circulation desk.
Mintel [About]
Advertising & Promotion section of reports highlight advertising strategies of major competitors.
Tip: You'll need to create an account to use Mintel for academic use only, and accept a user agreement. Must use BU e-mail address to sign in. You can download batches of reports, sections and individual graphs.
Mintel Graphing Tutorial