Pardee Management Library

New Product Development (SM 323)

Top Databases & Books - The Essentials

These are the databases that students from SM323 find to be the most helpful in their work for Core.

DATABASES:

Industry Survey Locator
Look here first to find what industry surveys are available both online and in books through Pardee Library. This database was organized by library staff to help students find Industry Overviews and Trends for their industry easily. Includes Datamonitor Reports from Business Source Complete.  [What's included]

Mintel [About]
Market research on consumer products, travel, lifestyles and leisure. Industries covered are airlines, automotive, beauty and personal products, clothing and fashion, food and food service, health, medical and wellness, internet and retailing.
Reports contain the following information:
Market Size and Forecast
Segment Performance
Retail Channels
Brand Qualities
Advertising & Promotion
Tip: You'll need to create an account to use Mintel for academic use only, and accept a user agreement. Must use BU e-mail address to sign in. You can download batches of reports, sections and individual graphs.
Mintel Graphing Tutorial

MRI-MediaMark Plus [About] - Use IE browser.
Product and media demographics.
Tip: You'll need to set up an account using your BU e-mail address, sign in each time and accept a user agreement. You can consult Pardee's three part tutorial on using MRI+ efficiently.
1. Registration Tutorial
2. Types of Reports and Descriptions
3. How to Create and Read MRI-Plus Reports Tutorial.

Factiva [About]
Wide range of business news, trade publications and websites.
See also similar databases for business articles and newspapers:
ABI/Inform - includes the Wall Street Journal
Business Source Complete [About]
LexisNexis Academic - business wires
General Business File ASAP - trade publications

TableBase [About]
Graphs, tables. Market share, advertising expenditures and other marketing related statistics from trade magazines and reports.

Business Databases available from the Boston Public Library; apply for an e-card.

Business and Industry [About] - provides articles on companies, products, industries and covers many brands.

Business and Management Practices [About] - provides some company specific information.

U.S. Census Bureau
http://www.census.gov/
Population and economic statistics.  Try "Subjects A to Z".
StateMaster provides: Housing, Education, People, Lifestyle statistics, some from Census etc.

American Fact Finder
Demographic and economic statistics by county, city, town.

 

Economic Census
Use "Industry Statistics Sampler" and "Industry Series" reports for detailed industry information.
Overview of the 2007 Economic Census data
http://www.census.gov/econ/census07/
2007 Economic Census data is being released over time in the American Fact Finder.

Statistical Abstract of the United States 2009 (with search engine)
The simplest and most authoritative source for Population and Economic statistics.
The latest copy is also at the Reference Desk.

SRDS Media Solutions [ About ]
Prices for Magazine, Newspaper and other media.
Now includes Local Market Audience Analyst
Market profiles, lifestyle analysis, demographics, and PRIZM profiles.
For more information see Demographics and Psychographics inside this guide.

Reference USA [About]
Online directory of companies, both public and private. You can perform custom searches using NAICS, Geographic Location, Size of Business etc.  Useful in locating distributors.

BOOKS:

Marketing Books
List of Marketing Books located on Table 1 Side B in the Pardee Library Reference Collection. Invaluable books on market segmentation, demographics and psychographics and spending. ( See the Who's Buying Series)

Manufacturing & Distribution USA
Pardee Reference - Reference Desk
X HD 9723 M365 (Reference Desk)
Industry information arranged by NAICS code, including competitors, materials, and statistics, inputs and outputs.

Marketer's Guide To Media
Pardee Reference - Reference Desk
X HF 5826.5 M45
Estimates costs of placing ads in media's such as television, magazines, and radio programs. Demographic breakdowns for television include information by geography, age, sex, and length of commercial.  Prices for TV advertising.