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New Product Development (SM 323)

Resources Available on the
Pardee Library Home Page

http://www.bu.edu/library/management/index.shtml

Top Databases & Books for SM323 -The Essentials

Click on this link to obtain a list of the essential databases for SM323- Top Databases & Books for SM323 -The Essentials

Find Business Databases

To locate the best database for your research: Go to Find Business Articles and Data

Check out an alphabetical list of all business databases available to you:
Browse Business Databases A-Z 

Locate Books in the BU Libraries

Reference Collection - Includes Market Share Reporter, Business Rankings Annual, RMA Annual Statement Studies and more.

BU Library Catalog - Locate a book about your company or industry.

Industry and Competition

Industry Classifications - SIC, NAICS...

The North American Industry Classification System (NAICS) is used by U.S. statistical agencies to facilitate the collection, tabulation, presentation, and analysis of data relating to economic establishments by sector and industry. The websites below can help you identify your industry by NAICS code, and the older SIC code.

Industry Statistics Sampler
http://www.census.gov/econ/census02/
The Industry Statistics Sampler, on the right hand column of the U.S. Economic Census, allows you to search related industries and NAICS code by keyword.

U.S. Census NAICS-SIC Correspondence Tables
http://www.census.gov/epcd/naics02/
Find your NAICS code, and you will find the corresponding SIC code.

North American Industry Classification System (NAICS) Search
http://www.census.gov/eos/www/naics/index.html
Search by keyword to find the NAICS code for the industry you are researching.  Includes both 2007 NAICS codes and 2002 NAICS codes.

Industry Statistics

Bizstats.com
http://www.bizstats.com
Financial ratios, business statistics and benchmarks.

Economic Census
http://www.census.gov/econ/census02/
See industry statistics sampler, industry series, geographic area series, and zip code statistics.  Some of this information is available in print form.

Overview of the 2007 Economic Census data
http://www.census.gov/econ/census07/
2007 Economic Census data is being released over time in the American Fact Finder.

Manufacturing & Distribution USA
Pardee Reference - Reference Desk
X HD 9723 M365 (Reference Desk)
Three volume set contains statistics and leading companies for manufacturing industries, wholesale and retail. Includes information on materials consumed, product share details, inputs and outputs and employee occupations.

Mintel [About]
For academic use only. Industry statistics featured in Market Size & Forecast, Segment Performance, and Retail Channels sections of the reports.
Tip: You'll need to create an account to use Mintel for academic use only, and accept a user agreement. Must use BU e-mail address to sign in. You can download batches of reports, sections and individual graphs.
Mintel Graphing Tutorial

Statistical Abstract of the United States 2009 (with search engine)
The simplest and most authoritative source for Population and Economic statistics.
The latest copy is also at the Reference Desk.

TableBase [About]
Includes statistical data on companies, products, industries, markets, demographics and countries. Tabular data is drawn from statistical annuals, trade association reports, government agencies, international organizations, newsletters and journals. Please note: Log out before exiting.

For more Industry Statistics see Industry Surveys, Ratios, and Trade Associations in this guide.

Industry Surveys

Industry Survey Locator
Try this Research Guide organized by Pardee Library Staff to find Industry Surveys available through library sources online and in print. Or look at the individual surveys below:

• Mintel [About]
  You will use reports from Mintel as a basis for your work. Market research on consumer products, travel, lifestyles and leisure. Industries covered are airlines, automotive, beauty and personal products,  clothing and fashion, food and food service, health, medical and wellness, internet and retailing.
  Reports contain the following information:
  Market Size and Forecast
  Segment Performance
  Retail Channels
  Brand Share
  Advertising & Promotion
  Tip: You'll need to create an account to use Mintel for academic use only, and accept a user agreement. Must use BU e-mail address to sign in. You can download batches of reports, sections and individual graphs.
  
  
• Standard & Poor's Industry Surveys
  Print source available at Pardee Library Reference Desk. In depth investment reports includes industry overview and trends along with section on How the Industry Operates.
  

1. Datamonitor Industry Profiles
   Available in Business Source Complete [About]
   Datamonitor is a business information company specializing in industry analysis. These industry profiles contain information on market overview, value, segmentation, competitive landscape, leading companies in the industry, and forecasts.

• Encyclopedia of American Industries [About]
  Comprehensive information on manufacturing and service industries. Includes industry overviews and sources for further reading. Search by keyword or SIC (Standard Industrial Classification) code. Use Full Text search on drop down menu for advanced searching.

1. First Research Industry Reports [About]
   Includes overview, sales & marketing, finance & regulation, regional & international issues, human resources, and statistics for 157 industries. Additionally, contains quarterly industry update, business challenges, trends & opportunities, call preparation questions, and ratios.
   

• Hoover's Industry Snapshots
  Available in LexisNexis Academic [About]
  Industry Snapshots include detailed overviews including key players and company rankings, descriptions and links for terminology, associations and organizations, and selected resources. Some reports are a few lines but include important links for more information.

Market Share & Rankings

Mintel [About]
Market share information can be found in the Segment Performance and Brand Share section of the reports.
Tip: You'll need to create an account to use Mintel for academic use only, and accept a user agreement. Must use BU e-mail address to sign in. You can download batches of reports, sections and individual graphs - which you can edit or start new.

TableBase [About]
Statistical data on companies, products, industries, markets, demographics and countries. Tabular data is drawn from statistical annuals, trade association reports, government agencies, international organizations, newsletters and journals. Please note: Log out before exiting.

Market Share Reporter
Pardee Reference - Market Shares & Industry Rankings
X HF 5415.2 M37 (Table 1A)
An annual compilation of reported market share data on companies, products, and services. Organized by SIC code.

Manufacturing & Distribution USA
Pardee Reference - Reference Desk
X HD 9723 M365 (Reference Desk)
Three volume set contains rankings of leading public & private companies for manufacturing industries, wholesale and retail. Organized by NAICS code.

Business Rankings Annual
Pardee Reference - Market Shares & Industry Rankings
X HG 4050 B88  (Table 1A)
Ranked lists of companies, products, services, and activities.

Ratios

IRS Corporate Financial Ratios
Pardee Reference - Reference Desk
X HF 5681 R25 I72

Almanac of Business and Industrial Financial Ratios
Pardee Reference - Reference Desk
X HF 5681 R25 T68  (Older issues on Table 1)
Financial ratios for over 170 lines of business. Organized by NAICS code. Source of data is U.S. Federal tax returns.

Industry Norms and Key Business Ratios
Pardee Reference - Reference Desk
X HD 2771 I53  (Older issues on Table 1)
Published annually by Dun & Bradstreet. Financial ratios for over 600 lines of business. Organized by SIC code. Data is provided by D&B's financial information sources.

RMA Annual Statement Studies
Pardee Reference - Reference Desk
X HC 110 I6 F57 (Older issues on Table 1)
Published annually by Risk Management Association. Financial and operating ratios for approximately 300 lines of business. Data is provided by RMA's lending and credit institutions.

Financial Studies of the Small Business
Pardee Reference - Reference Desk
X HD 2346 U5 F55a

Trade Associations

Selected Industry Websites
Compiled with help from a 323 student, these primarily trade associations and some government websites have useful data.

Associations Unlimited [About]
Contains information and descriptions of industry trade associations world wide; also includes U.S. and international organizations.

Directory of Associations (American Society of Association Executives)
http://www.asaecenter.org/directories/associationsearch.cfm
Index to trade, industry, and professional association Web sites.

Small Business Sourcebook
Pardee Reference - Entrepreneurship
X HD 2346 U5 S65 (Section 8)
Contains Resources for small service type industries. Includes associations, start-up information, licensing information, sources of supply, and trade periodicals.

Trade News

Business Source Complete [About]
Indexes, abstracts and provides full text of many trade publications. Do a search on an industry and examine your hits. There will be a special category of results under trade journals. This major resource includes the database Regional Business News.

ABI/INFORM Global [About]
Indexes, abstracts and gives the full text of many trade journals like Women's Wear Daily and Footware News.

LexisNexis Academic [About]
A database that indexes newspapers, trade journals, wire services and transcripts.

NEWPROD Mailing List and Other Industry Lists
http://www.goldensegroupinc.com/gateway/lists.shtml
Scroll down to subscribe to the NEWProd mailing list and/or other industry related mailing lists.

Determining Markets and Segments

Demographics and Psychographics: Target Markets

Mintel [About]
Detailed product and demographic information:
1. Go to Lifestyle reports for listing of detailed market segment and demographic profiles.
2. For short cut to product reports use "quick search" box on upper right hand corner. See  "Usage" section and "Race/Ethnicity" section of the individual product reports for demographic information from Simmons.
Tip: You'll need to create an account to use Mintel for academic use only, and accept a user agreement. Must use BU e-mail address to sign in. You can download batches of reports, sections and individual graphs.
Mintel Graphing Tutorial

MRI-MediaMark Plus [About] Works best with Internet Explorer.
The Product Data Reports presents cross tabulations of product/service data by demographic characteristics and media audiences.
1. Registration Tutorial
2. Types of Reports and Descriptions
3. How to Read MRI-Plus Reports Tutorial.

Local Market Audience Analyst
in SRDS Media Solutions
Includes:
1. Market Profile Reports: data for geographic markets, both on general demographics (age, income, etc.) and on lifestyles (proportion of households with people interested in gardening, etc.).
2. Lifestyle Analysis Reports: demographic data on those identified with a particular lifestyle group.
3. Demographic Reports: explore by demographic variable (e.g., 35-44 year-olds with $50,000-$74,999 income.), gaining market-by-market insight into where to find key audiences.
4. PRIZM Reports: provide insight into the household make-up of each Designated Market Area (DMA) in the U.S. and the lifestyle traits of groupings of segments with common characteristics.

- print version, Lifestyle Market Analyst, can be found at the Pardee Library Reference Desk
- Does not include PRIZM reports. For more about PRIZM,
see The Clustered World, by Michael Weiss
also at Reference Desk.

Marketing Book Collection
Pardee Reference - Marketing Section
These books offer detailed breakdowns on various consumer segments within the United States. They are all grouped in the Reference Room on the 3rd floor of Pardee, Table 1 Side B.
Here are some sample target market books by category:
Demographics/ Psychographics
Demographics/Market Segments (Generation)
Demographics/Market Segments (Income, Region, Groups)
Demographics/Market Segments (Gender)
- Consumer Expenditure Survey from the Bureau of Labor Statistics, the original source for some of the statistics in these texts. See: Consumer Expenditures in 2007 (latest)

TableBase [About]
Demographic and other marketing related statistics from a variety of magazines and reports. Put relevant keywords in top portion of page, and select "Demographics" from "Concept Term" drop down menu. Check U.S.A. in lower right hand corner and search.
Please note: Log out before exiting.

Luxury Purchase Behavior
Pardee Reference - Reference Desk
X HF 5415.33 U6 D36 2001
Demographics and insight into consumers' attitudes and purchasing of various discretionary and luxury products.

For more information see More Statistics in this guide.

Population Statistics

ESRI Business Information Solutions
Provides demographic profiles by ZIP Codes and other stats.

StateMaster.com
User-friendly, under Facts& Statistics select dropdown menu. Selections like: Education, Housing, Lifestyle, People are very useful for target markets.

US Census Bureau
http://www.census.gov/
Statistics on demographic, economic, social and other aspects of the economy and society.  Many reports appear in .pdf (Adobe Acrobat) format.  Includes:

http://www.census.gov/population/www  
Social and demographic characteristics.  A wide range of data on subjects such as population, education, households and families characteristics, computer ownership and use, etc.
http://www.census.gov/prod/www/titles.html#cenbrief  
Various Census reports, issued irregularly.  Reports summarize data from demographic surveys of the US population.
Population Projections: U.S. Census Bureau
http://www.census.gov/population/www/projections/index.html

American Fact Finder
Demographic and economic statistics by county, city, town.

Statistical Abstract of the United States 2009 (with search engine)
The simplest and most authoritative source for Population and Economic statistics.  The latest copy is also at the Reference Desk.

FedStats
http://www.fedstats.gov/regional.html
Contains regional statistics, industry and general demographic data, and links.

LexisNexis Statistical Universe [About]
Provides indexing and abstracting of US government, non-US government, and international statistics, summaries of statistical publications, and links to other Web sites with useful information about statistics.

Media Planning and Ad Prices

DMA Publications
Pardee Reference - Reference Desk
Two publications from the direct Marketing Association:
1. Statistical Fact Book includes projections, sales figures, expenditure data, media usage, interactive trends, and purchasing habits for a variety of media.
2. Response Rate Report includes response rates, media, costs, and ROI for a variety of industries.

MRI-MediaMark Plus [About] Works best with Internet Explorer.
A service which provides the advertising industry with detailed demographic and marketing segment data on media audiences. The Product Data Series, a series of 20 volumes, presents cross tabulations of product/service data by demographic characteristics and media audiences. Mediamark does not make its most recent information available to libraries.
1. Registration Tutorial
2. Types of Reports and Descriptions
3. How to Read MRI-Plus Reports Tutorial.

Marketer's Guide To Media
Pardee Reference - Reference Desk
X HF 5826.5 M45
Annual. This work gives estimates for costs of placing ads in media's such as television, magazines, and radio programs. Demographic breakdowns for television include information by geography, age, sex, and length of commercial.  Prices for TV advertising.

SRDS Media Solutions [About]
Includes information on circulation, advertising rates, newspapers, magazines, computer and community publications, radio and television, and other media.
For sources not in database see:
SRDS Media Solutions
Pardee Reference - SRDS(Table 1B)
Circulation
Hispanic Media & Market Source
Technology Media Source

Ad$ Summary [About]
Reports expenditures in eleven major media: Magazines, Sunday Magazines,
Newspaper, National Newspaper, Outdoor, Network Television, Spot Television,
Syndicated Television, Cable Television Networks, Network Radio and National
Spot Radio. Provides rankings by industry class, company, type of media and brand index.  Access is through Pardee Management Library terminals 11 to 15 and through CD-ROM available at circulation desk.
See also expenditures on Marketing & Advertising guide.

Mintel [About]
Advertising & Promotion section of reports highlight advertising strategies of major competitors.
Tip: You'll need to create an account to use Mintel for academic use only, and accept a user agreement. Must use BU e-mail address to sign in. You can download batches of reports, sections and individual graphs.
Mintel Graphing Tutorial

TSNN.com - The Trade Show News Network
http://www2.tsnn.com/
Global coverage of over 15,000 trade shows and conferences, as well as seminars. Broken down by industry, and searchable by month, city, state, and country.

Small Business Sourcebook
Pardee Reference- Career (Entrepreneurship)
X HD 2346 U5 S65 2003 (Section 8)
Information sources and assistance for 333 small business types, 95 general small business topics, and small business programs and assistance in the US and Canada.
Includes industry associations and trade shows.

Federation of International Trade Associations
http://www.fita.org
A federation of 450 independent international associations, FITA offers a great variety of trade resources.

Online Media Newsletters

Media Life
http://medialifemagazine.com
Covers "Overnights" (Nielsen ratings from previous night's programming), and other media news.

MediaPost
http://mediapost.com
Newsletters, links, and stats for media marketing and advertising professionals. Note: If you give this publisher your email address, you will automatically subscribe to its Advertising/Media related newsletters Media Daily News, Online Media Daily, and Research Briefs from the Center for Media Research. Lots of information, but be prepared to receive lots of email.

Catalogs

Direct Marketing Market Place
Pardee Reference - Advertising 1
X HF 5415.1 D57 (Table 1B)
Networking source of the Direct Market Industry includes listing and contact information of catalogs by product type.

Google Catalogs
http://catalogs.google.com
Online directory of catalogs. Can be searched by keyword or browse by product type.

Catalogs.com
http://www.catalogs.com
Another directory of catalogs organized by product type.

Manufacturing Your Product

Retail Statistics and Sales

Bizstats.com
http://www.bizstats.com
Financial ratios, business statistics and benchmarks.

Retail & Wholesale Trade
The latest statistics from the U.S. Census bureau.
See also, Economic Census "Industry Series Reports" includes statistics on a variety of retail and wholesale types organized by NAICS code, including number of establishments and sales. "Industry Series Reports" include the most detailed information.

Manufacturing & Distribution USA
Pardee Reference - Reference Desk
X HD 9723 M365
Volume 3 includes information on a variety of retail and wholesale operations. Includes statistics from U.S. Economic Census, with numbers of establishments and sales figures with projections for current years.

Market Share Reporter
Pardee Reference - Market Shares & Industry Rankings
X HF 5415.2 M37 (Table 1A)
Retail Sales information by industry can be found in the sections on Wholesale and Retail, organized by SIC code:
SIC 50 - Wholesale Trade - Durable Goods
SIC 51 - Wholesale Trade - Nondurable Goods
SIC 52 - Building Materials and Garden Supplies
SIC 53 - General Merchandise Stores
SIC 54 - Food Stores
SIC 55 - Automotive Dealers and Service Stations
SIC 56 - Apparel and Accessory Stores
SIC 57 - Furniture and Homefurnishings Stores
SIC 58 - Eating and Drinking Places
SIC 59 - Miscellaneous Retail

Retail Owners Institute
http://retailowner.com
See top toolbar for information on 50 retail segments. Includes "gross profit" among other statistics and ratios for different types of stores.

TableBase [About]
To find the retail sales of a particular product in a store, experiment in "Words & Phrases" box, by putting product category with name of store (i.e.: apparel and Sears, Bestbuy and computer*) or product category with "Concept Term" (i.e.: meat and sales). Check U.S.A. at lower right hand corner of form, and search.
Please note: Log out before exiting.

Survey of Buying Power
Pardee Reference - Demographics/Market Segments (Income & Region)
X HF 5437 .F57 (Table 1B)
Includes sales figures by retail type and city.

Manufacturers Reps

Association of Independent Manufacturers'/Representatives
http:www.aimr.net/
A trade association for manufacturer's representatives. In addition to the usual newsletters and press releases, they have two directories. One is just a long list of "Members Online." The other is a cross-reference of manufacturers and their representatives. If a student is "in the market" for a representative, they may be able to find a relevant manufacturer in this list and see what reps that manufacturer is using.

Manufacturers' Agents National Association
http://www.manaonline.org/
Another trade association for manufacturer's reps, but this deals with more kinds of products (not just industrial). Includes a page about the advantages of using manufacturers' agents which, despite its obvious bias, may be helpful to 323 students who are considering outsourcing their sales force.
see latest: Mana Survey of Sales Commissions.

Selling Through Independent Reps
Pardee Reference - Manufacturing & Distribution
X HF 5438.25 N68 2000 (Table 1A)
Detailed book on using manufacturers reps, includes useful resource guide with Manufacturers' Representative Associations.

Reference USA [About]
For a list of Manufacturer's Reps use the keyword search.  To narrow down a very long list use the geographic or other search.