Marketing and Advertising

General Sources	Special Topics: Marketing	Special Topics: Advertising
Associations Books Databases Finding Articles Journals Online Newsletters Statistics Websites	B to B Brands Demographics Distribution Channels Industry & Competition Marketing Plans Multicultural Marketing Point of Purchase Regional Marketing	Ads (Samples) Advertising Costs Ad Expenditures Direct Marketing Internet Marketing Media Demographics Media Directories Television Trends

The questions below are answered in sections that highlight only the most important and popular resources for each topic:

1. The Competitive Environment - What is the industry outlook and who is our competition?
This section gives a brief overview of the most popular Industry Information, Market Share, and Company/Brand resources to consult.

2. Target Market - Who is our target audience?
This section details top works relating to Consumer Preferences, Demographics, and Psychographics.

3. Advertising & Distribution - How can we promote our product?
This section highlights the best items to use for information on Distribution, Advertising Costs, Advertising Spending, Audience Ratings.

Are there other places to check?
Other relevant Guides include:
Company & Industry Guide (see also, Industry Survey Locator)
Country & Region: International Business
New Product Development (323)