Associations
American
Association of Advertising Agencies
http://www.aaaa.org/
This national trade association founded in 1917
has a membership that accounts for three quarters
of the total advertisements placed nationwide.
The site contains publication information, a
searchable membership roster, a news section,
and information about upcoming events.
American
Marketing Association
http://www.marketingpower.com/
The American Marketing Association home page. Includes
information about publications, conferences,
and careers.
Business
Marketing Association
http://www.marketing.org/
This association is geared toward marketing
professionals looking for career development
resources. The group offers educational conferences
and seminars, current practice studies, white
papers, and expert advice from members on topics
such as salaries, branding, and measurement
tools.
Direct
Marketing Association
http://www.the-dma.org/
Over 4,700 companies comprise the membership
of this association. This organization holds
networking events, fights negative industry
perceptions, conducts industry reseach, and
represents membership interests on Capitol Hill.
International
Newspaper Marketing Association (INMA)
http://www.inma.org/
With more than 1,100 members from 65 different
countries, INMA is a newspaper marketing professional's
source for information, networking, and marketing
ideas. Although much information on this site
is reserved for members, some outstanding articles
are available for anyone.
Outdoor
Advertising Association of America (OAAA)
http://www.oaaa.org/
From billboards to airport spaces to street
furniture spaces, this association welcomes
individual and company membership. It provides
members with everything from simple statistics
to specialized industry information, but non-members
have access through this website to case reports,
current topics, and even an Arbitron study of
outdoor media consumer behavior.
Books
Pardee
Library Reference - Marketing
Marketing books can be found in the Reference
collection on the third floor of Pardee Library.
These books do not circulate.
Boston University Library
Catalog
Search the catalog for books and journal
titles using keywords such as "Marketing" and
"Advertising". Other useful keywords include:
- Demographics
- Consumer Demand
- Marketplace
Ask at the Information/Reference Desk for help
with additional subject headings and keyword searching.
Databases
Ad$ Summary [About]
Ad$ Summary reports expenditures in eleven major media: Magazines, Sunday Magazines, Newspaper, National Newspaper, Outdoor, Network Television, Spot Television, Syndicated Television, Cable Television Networks, Network Radio and National Spot Radio.
Provides rankings by industry class, company, type of media and brand index.
Access is through Pardee Management Library terminals 11 to 15 in PDF format and through CD-ROM available at circulation desk.
Business Source Complete [About]
Indexes, abstracts and provides full text of business
publications, scholarly publications and peer-reviewed
journals.
It covers over 8,000 journals with full text for
over 4,000 of these titles.
Among the sources covered in this database are
EIU (Economist Intelligence Unit) country economic
reports, company profiles from Datamonitor, and
monographs.
Includes regional business news.
GLOBUS & NTDB through STAT-USA [About]
International market research can be found in the "GLOBUS" section of this database.
MRI+ Mediamark
Internet Reporter [About].
Includes detailed product and media demographics.
Register using a BU e-mail address. Once logged
in, scroll to the bottom of the screen and click
on "Mediamark Reporter". Please see
Pardee Library's MRI+
Mediamark Tutorial for instructions. For classroom
use only.
For older information see Mediamark Reporter CD
ROM on Pardee Library computer terminals 11-15.
Mintel
[ About
]
For academic use only. Market
research on consumer products, travel, lifestyles
and leisure. Industries covered are airlines,
automotive, beauty and personnel products,
clothing and fashion, food and food service, health,
medical and wellness, internet and retailing.
Reports contain the following information:
Supply Structure (brand and market share)
Market Size & Trends
Market Segmentation
Consumer (demographic information)
Retail Distribution
Advertising & Promotion
Tip: You'll need to create an account to use Mintel
for academic use only, and accept
a user agreement. Must use BU e-mail address
to sign in. You can download batches
of reports, sections and individual graphs.
TableBase
[About]
Includes statistical data on companies, products,
industries, markets, demographics and countries.
Tabular data is drawn from statistical annuals,
trade association reports, government agencies,
international organizations, newsletters and
journals. Please note: When
you are through using TableBase, please click
on the LOGOUT button at the very top of the
TableBase home page before closing your browser.
If you exit TableBase by closing the browser,
without logging out, you will be unable to
re-enter the site until it has timed out your
session.
Finding
Articles
ABI/INFORM
Global [About]
Includes indexing and abstracting of more than
1000 international business-related journals.
Business Source Complete [About]
Indexes, abstracts and provides full text of
business publications, scholarly publications
and peer-reviewed journals.
It covers over 8,000 journals with full text
for over 4,000 of these titles.
Among the sources covered in this database are
EIU (Economist Intelligence Unit) country economic
reports, company profiles from Datamonitor,
and monographs.
Contemporary
Women's Issues [About]
This full-text database is international in
scope and covers subjects which relate to women.
Sources include journals, research reports,
newsletters, alternative press literature and
fact sheets. Coverage is from 1992 to date.
Marketing and advertising relating to women
is covered in depth. See the "Subject Area"
drop down menu for specific women's target markets
or subject areas like marketing, advertising,
diversity, affirmative action, workplace and
more.
LexisNexis Academic
[About]
A database that indexes over 5,600 sources,
including newspapers, trade journals, wire services
and transcripts.
PsycARTICLES
[ About
]
Full text articles on current issues in psychology.
Indexed from from42 scholarly journals published
by the American Psychological Association and
allied organizations.
TableBase
[About]
Includes statistical data on companies, products,
industries, markets, demographics and countries.
Tabular data is drawn from statistical annuals,
trade association reports, government agencies,
international organizations, newsletters and
journals. Please note: When
you are through using TableBase, please click
on the LOGOUT button at the very top of the
TableBase home page before closing your browser.
If you exit TableBase by closing the browser,
without logging out, you will be unable to re-enter
the site until it has timed out your session.
Magazines & Journals
Advertising
Age
See the Website at www.adage.com/
Adweek
See the website at http://www.adweek.com/
American
Demographics
Brandweek
See the website at http://www.brandweek.com/
Journal
of Advertising
Journal
of Advertising Research
Journal
of Marketing
JMR:
Journal of Marketing Research
Marketing
Research
Mediaweek
See the website at http://www.mediaweek.com/
Sales & Marketing Management
See the website at http://www.salesandmarketing.com/
For a complete listing of periodicals
related to marketing and advertising, check
the Boston
University Online Catalog. Search
by Library of Congress Subject Headings, "Marketing
Periodicals" or "Advertising Periodicals."
Online
Newsletters
Alert: Subscribing to some of the newsletters below might bring more email than you want.
Brand Republic
http://brandrepublic.com
Covers UK marketing, media , and communications industry.
Media
Life
http://medialifemagazine.com
Covers "Overnights" (Nielsen ratings
from previous night's programming), and other
media news.
MediaPost
http://mediapost.com
Newletters, links, and stats for media marketing
and advertising professionals.
Trendcentral
http://trendcentral.com
Covers trends for 12-22 year old age group.
See "charts" for media related info.
Statistics
US Census
Bureau
http://www.census.gov/
Statistics on demographic, economic, social and other
aspects of the economy and society. Many
reports appear in .pdf (Adobe Acrobat) format. Includes:
Statistical
Universe [About]
Statistical Universe provides indexing and abstracting
of US government, non-US government, and international
statistics, summaries of statistical publications, and
links to other Web sites with useful information about
statistics. The "PowerTables" section of this database
contains complete statistical tables, which may be searched
separately.
TableBase
[About]
Includes statistical data on companies, products, industries,
markets, demographics and countries. Tabular data is
drawn from statistical annuals, trade association reports,
government agencies, international organizations, newsletters
and journals. Please note: When you
are through using TableBase, please click on the LOGOUT
button at the very top of the TableBase home page before
closing your browser. If you exit TableBase by closing
the browser, without logging out, you will be unable
to re-enter the site until it has timed out your session.
US Bureau
of Labor Statistics
http://www.bls.gov/
Information on earnings, inflation and spending, and
the economy in general, along with other topics.
Commercial Atlas and Marketing
Guide
Pardee Reference - Marketing
Section
X G1200 F00 2002 (Podium)
Population, economic and geographic data for
U.S. geographic locations. Includes
state maps and index of places with statistics.
For more on international statistics seeIndustry & Market in the International Business Guide.
For more on population statistics see the Population
Studies Research Guide.
Websites
ACNielsen
http://www.nielsen-online.com/
This market research company aims to "measure
competitive marketplace dynamics, to understand
consumer attitudes and behavior, and to develop
advanced analytical insights" and then provide
them to their clients. See this site to get an
idea of how a good marketing firm does business.
Other Nielsen sites listed below include Nielsen
NetRatings and Nielsen
Media Research.
Advertising
World
http://advertising.utexas.edu/world/
Extensive directory of advertising and marketing
links, organized by subject.
The Advertising
Media Internet Center (AMIC)
http://www.amic.com
AMIC provides various resources about advertising.
Follow the "Ad Data" link in the lower
right hand corner of the home page to find information
about magazine, radio, television, and internet
audiences and costs. Registration is free but
required to access this information.
Arbitron
http://www.arbitron.com/
This market research company conducts surveys
of various network and radio audiences that analyze
local market consumer behavior in terms of media
and retail consumption.
DM News
http://www.dmnews.com/
This "online newspaper" offers a great
variety of articles and tips on direct marketing.
A highlight included is a list directory that
is a "continuously updated directory of
direct mail lists, opt-in e-mail lists and alternative
media". This site also contains searchable
classified ads.
International
Newsmedia Marketing Association (INMA)
http://www.inma.org/
With more than 1,100 members from 65 different
countries, INMA is a newspaper marketing professional's
source for information, networking, and marketing
ideas. Although much information on this site
is reserved for members, some outstanding articles
are available for anyone.
Marketing Jobs.com
http://www.marketingjobs.com/
Featured employers include AT&T Wireless,
Johnson & Johnson, and Eli Lilly and Company
among others. The listings are broken down into
major regions and searchable by keyword. Also
of note on this site is a searchable salary survey
based on job category and location.
Marketing
Terms.com
http://www.marketingterms.com/
Marketing Terms.com is an Internet marketing
dictionary. The site includes e-marketing definitions,
synonyms, cross-references, plus links to related
articles and sites.
Nielsen
NetRatings
http://www.nielsen-online.com/press_fd.jsp?section=pr_netv&nav=3
Visit the "press room" for for key
reports and free data on internet usage.
Click on "top rankings" to see the
top ten parent companies, top ten advertisers,
and web usage data across a dozen countries,
including among others Germany, France, the United
Kingdom, the United States and Japan.
Outdoor Advertising
Association of America (OAAA)
http://www.oaaa.org/
From billboards to airport spaces to street furniture
spaces, this association welcomes individual
and company membership. It provides members with
everything from simple statistics to specialized
industry information, but non-members have access
through this website to case reports, current
topics, and even an Arbitron study of outdoor
media consumer behavior.
Refdesk.com
Population/ Demographic Resources
http://www.refdesk.com/factpop.html
An extensive listing with over 130 links to internet
resources regarding population and demographics.
Television Bureau of Advertising
This trade association offers a great deal of
free information on its site relating to the
broadcast television industry. Many items are
available to members only, but there are significant
free items as well. See the "Research Central" section
for helpful reports on viewers, markets, consumers,
media trends, and ad revenues.
Web
Marketing Today Info Center
http://www.wilsonweb.com/webmarket/
Provides links to hundreds of online articles
about how to market a business on the web. Browsable
by category or searchable by keywords. Also
contains an archive of Web Marketing Today,
a monthly newsletter.
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