Books
See the Boston University Libraries Web Catalog
Use subject headings: "Electronic Commerce", "Internet", "Internet Marketing", "World Wide Web", and "Computer Networks Business Enterprises".
Sample Books From the Collection
DigiMarketingthe: essential guide to new media and digital marketing.
Pardee HF 5415.1265 .W47 2008
How to Open & Operate a Financially Successful Web-Based Business: with companion CD-ROM.
Pardee HF5548.32 .W45 2007
Internet Advertising: Theory amd Practice
Pardee HF6146 .I58 A38 2007
Marketing to the Social Web: how digital customer communities build your business.
Pardee HF5415.1265 .W43 2009
Search Engine Marketing, inc: driving search traffic to your company's website.
Pardee HF5415.1265 .M665 2009
The Social Media Bible: tactics, tools & strategies for business success.
Pardee HF 5415.1265 S24 2009
Web 2.0 and beyond, understanding the new online business models, trends, and technologies.
Pardee HF5548.32 .F863 2009
Understanding digital Marketing: marketing strategies for engaging the digital generation.
PardeeHF5415.1265 .R93 2009
News
The following databases index articles from a variety of magazines, journals, and newspapers:
- Factiva [About]
Major source for U.S. and world business & trade journals.
The following online journals specialize in news about the Internet and Digital economy:
CNET News.com
http://news.cnet.com/
Comprehensive source for technology news, with an emphasis on the Internet.
ebusiness forum
http://www.ebusinessforum.com/
International information with a focus on the global digital economy sponsored by the Economist Intelligence Unit (EIU).
E-Commerce Times
http://www.ecommercetimes.com/
Online publication with daily news and feature articles for entrepreneurs and companies doing business on the Internet; includes success stories, product guides, newsmaker profiles, and an electronic commerce events calendar & message board.
Silicon Valley.com
http://www.siliconvalley.com
Provides breaking news and commentary regarding the Internet industry. Backed by the San Jose Mercury News.
Overview & Trends
About.com Online Business
http://onlinebusiness.about.com/
Introduction to electronic commerce, includes list of
nearly 30 subjects, online tutorials, FAQ's, and daily
updated articles
Online Shopping - US, May 2009
Report from Mintel [ About ] can be accessed by typing "Online Shopping" in upper right hand "search" box. Includes information on market size and forecast, segment analysis, and usage. Must create password to use Mintel.
Plunkett's E-Commerce and Internet Business Almanac
Pardee Reference - Reference
Desk
X HF 5548.32. P58 2006
Complete profiles of Plunkett's Internet 300 firms,
and the latest statistics and trends in electronic commerce
and Web based retailing.
Standard and Poor's Industry Surveys,
Computers: Consumer Services and the Internet
Pardee Reference - Reference
Desk
X HC 4501 S74
Up-to-date information on the industry includes current
outlook, industry trends and sectors, how the industry
operates, key industry ratios, statistics, and how to
analyze an internet company.
For more information see Books and News in this guide.
Statistics
Ad Age Factpacks
Digital Marketing and Media Fact Pack
http://adage.com/images/random/digitalfactpack2007.pdf
Vital statistics on new trends in online video, blogs, mobile and more.
Interactive Marketing & Media Fact Pack
http://adage.com/images/bin/pdf/InteractiveFactPack06.pdf
Supplement to Advertising Age includes useful statistics on major internet sites, usage, and advertising.
See also:
Search Marketing Fact Pack
http://adage.com/images/random/datacenter/2007/searchfactpack2007.pdf
Search engine market share, optimization tips, top keywords, eye tracking, local search facts, top search agencies and more.
Print versions available at Pardee Library Reference Desk
BizRate.com
http://www.bizrate.com/
Rates Web-based sellers of a wide range of products by customer satisfaction on point-of-sale and follow-up performance criteria.
ClickZ Stats
http://www.clickz.com/stats/
An award winning source for interactive and Internet research. Facts, figures, research and data on every facet of the online industry, domestic and worldwide.
The Direct Marketing Association's Statistical Fact Book
Pardee Reference - Reference Desk
X HF 5415.126 F33 2004
Chapter on "Interactive" includes costs and trends of internet marketing and e-commerce. Followed by chapter on the use of e-mail.
Internet World Stats
International Website that features up-to-date world Internet usage and population statistics for over 233 countries and world regions.
Nielsen NetRatings
http://www.nielsen-netratings.com/
Click on the "press" tab for "Free Data and Rankings". See "Internet Audience Metrics" for top ten parent companies, top ten advertisers, and web usage data across a dozen countries, including among others Germany, France, the United Kingdom, the United States and Japan.
Pew Internet & American Life
http://www.pewinternet.org
The Pew Internet project contains free reports and datasets on various aspects of Internet use in the United States. Net Resources includes links to other research and data sites, including statistics and news.
U.S. Census Bureau - E-Stats
http://www.census.gov/eos/www/ebusiness614.htm
"Measuring the Electronic Economy", statistics from the U.S. government include 2007 e-commerce multisector report and quarterly e-commerce sales.
Mobile Marketing
Mobile Marketing Association
http://mmaglobal.com/main
The Mobile Marketing Association useful sections on Research and Articles.
For more information, see Books, News, and Statistics, in this guide.
Web Marketing & Advertising
Attitudes towards Advertising and Media - US, April 2008
Report from Mintel [ About ] can be accessed by typing "Internet" in upper right hand "search" box. Contains information on internet advertising in relation to other types of advertising. Must create password to use Mintel.
ClickZ Network
http://www.clickz.com/
Describes itself as the largest resource of interactive marketing news, information, commentary advice, opinion, research and reference in the world.
Digital Marketing and Media Fact Pack
2007 Vital statistics on new trends in online video, blogs, mobile and more.
Interactive Marketing & Media Fact Pack
2006 Supplement to Advertising Age includes useful statistics on major internet sites, usage, and advertising.
See also:
Search Marketing Fact Pack
http://adage.com/images/random/datacenter/2007/searchfactpack2007.pdf
2007 Search engine market share, optimization tips, top keywords, eye tracking, local search facts, top search agencies and more.
2009 Print version available at Pardee Library Reference Desk
DoubleClick
See free Benchmark Report for help evaluating the performance of online display ad campaigns in the U.S. relative to industry norms.
SRDS Media Solutions [ About ]
See Interactive Advertising Source for Internet advertising directory, contacts, and costs.
Web Marketing Today
http://www.wilsonweb.com/
Resources on ecommerce and web marketing includes advice and links.
Website Traffic and Rankings
The following websites provide information on website rankings, traffic, and internet usage:
For more information see Books, Statistics and News in this guide.
Technology and Website Development
Webmonkey
http://www.webmonkey.com/
Collection of "E-Business" tools and information for building, marketing, and tracking an electronic commerce site.
Ecommerce Technology Links
http://euro.ecom.cmu.edu/resources/elibrary/ectlinks.shtml
From the Institute for eCommerce at Carnegie Mellon University, features articles, tutorials, product information, and software downloads related to the many facets of electronic commerce technology (i.e., Computer Security, Data Mining, Databases, Electronic Payment Systems, Multimedia, etc.)
The IDG Online Network
http://www.idg.net/
IDG.net is the gateway to the many publications, U.S. and international, of International Data Group, one of the world's largest sources of information services on information technology.
ZDNet
http://www.zdnet.com/
The latest in technology news, plus product reviews, virus alerts, help and how to, etc.
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