eCommerce & Internet Marketing

The following databases index articles from a variety of magazines, journals, and newspapers:

Statistics

The Direct Marketing Association's Statistical Fact Book
Pardee Reference - Reference Desk
X HF 5415.126 F33 2010
Includes chapters on internet, email, mobile marketing, and social media.
The Direct Marketing 2010 Response Rate Report
Also at the Reference Desk, includes response rates with some pricing for email, internet, and mobile advertising.

BizRate.com
http://www.bizrate.com/
Rates Web-based sellers of a wide range of products by customer satisfaction on point-of-sale and follow-up performance criteria.

ClickZ Stats
http://www.clickz.com/stats/
An award winning source for interactive and Internet research. Facts, figures, research and data on every facet of the online industry, domestic and worldwide.

Nielsen Top Tens & Trends
Includes search and traffic data for Internet, Mobile, and other platforms. See enclosed 2011 Social Media Report for more statistics from Nielsen.

U.S. Census Bureau - E-Stats
http://www.census.gov/eos/www/ebusiness614.htm
"Measuring the Electronic Economy", statistics from the U.S. government include 2007 e-commerce multisector report and quarterly e-commerce sales.

Ad Age Factpacks
Digital Marketing and Media Fact Pack
http://adage.com/images/random/digitalfactpack2007.pdf
Vital statistics on new trends in online video, blogs, mobile and more.
Interactive Marketing & Media Fact Pack
http://adage.com/images/bin/pdf/InteractiveFactPack06.pdf
Supplement to Advertising Age includes useful statistics on major internet sites, usage, and advertising.
See also:
Search Marketing Fact Pack
http://adage.com/images/random/datacenter/2007/searchfactpack2007.pdf
Search engine market share, optimization tips, top keywords, eye tracking, local search facts, top search agencies and more.
Print versions available at Pardee Library Reference Desk

Consumer Behavior & Internet Use

Internet World Stats
International Website that features up-to-date world Internet usage and population statistics for over 233 countries and world regions.

Mintel [ About ]
Reports include:
Attitudes to Internet and New Media Marketing
Online Shopping
Social Networking
- Reports can be accessed by typing keyword in upper right hand search box. Includes information on market size and forecast, segment analysis, and usage. Must create password to use Mintel.
For classroom use only.

Pew Internet & American Life
http://www.pewinternet.org
The Pew Internet project contains free reports and datasets on various aspects of Internet use in the United States. Net Resources includes links to other research and data sites, including statistics and news.

Think Insights
Google website contains hundreds of studies, videos and webinars on consumer behavior, digital and media. Studies include data related to specific industries and demographics.

For more information see Books, News, and Statistics in this guide.

Internet Advertising

The Direct Marketing Association's Statistical Fact Book
Pardee Reference - Reference Desk
X HF 5415.126 F33 2010
Includes chapters on internet, email, mobile marketing, and social media.
The Direct Marketing 2010 Response Rate Report
Also at the Reference Desk, includes response rates with some pricing for email, internet, and mobile advertising.

Digital Marketing and Media Fact Pack
2007 Vital statistics on new trends in online video, blogs, mobile and more.
Interactive Marketing & Media Fact Pack
2006 Supplement to Advertising Age includes useful statistics on major internet sites, usage, and advertising.
See also:
Search Marketing Fact Pack
http://adage.com/images/random/datacenter/2007/searchfactpack2007.pdf
2007 Search engine market share, optimization tips, top keywords, eye tracking, local search facts, top search agencies and more.
2009 Print version available at Pardee Library Reference Desk

Google Ad Planner
http://www.google.com/adplanner
Identify websites by target demographic. Includes information on top 1,000 websites.
- Also from DoubleClick
See free Benchmark Report for help evaluating the performance of online display ad campaigns in the U.S. relative to industry norms.

Marketer's Guide To Media
Pardee Reference - Reference Desk Section
X HF 5826.5 M45
Annual. Section on Interactive has advertising costs for major internet companies.

MRI+ Mediamark Internet Reporter [About].
Detailed product and media demographics, now includes web sites. Register using a BU e-mail address. Once logged in, scroll to the bottom of the screen and click on "Mediamark Reporter". Please see Pardee Library's MRI+ Mediamark Tutorial for instructions. For classroom use only.

SRDS Media Solutions [ About ]
See Interactive Advertising Source for Internet advertising directory and contacts.

Website Traffic and Rankings
The following websites provide information on website rankings, traffic, and internet usage:

Webmonkey
http://www.webmonkey.com/
Collection of "E-Business" tools and information for building, marketing, and tracking an electronic commerce site.

Ecommerce Technology Links
http://euro.ecom.cmu.edu/resources/elibrary/ectlinks.shtml
From the Institute for eCommerce at Carnegie Mellon University, features articles, tutorials, product information, and software downloads related to the many facets of electronic commerce technology (i.e., Computer Security, Data Mining, Databases, Electronic Payment Systems, Multimedia, etc.)

The IDG Online Network
http://www.idg.net/
IDG.net is the gateway to the many publications, U.S. and international, of International Data Group, one of the world's largest sources of information services on information technology.

ZDNet
http://www.zdnet.com/
The latest in technology news, plus product reviews, virus alerts, help and how to, etc.