Books
See the Boston University Libraries Web Catalog
Use subject headings: "Electronic Commerce", "Internet", "Internet Marketing", "World Wide Web", and "Computer Networks Business Enterprises".
Sample Books From the Collection
Marketing to The Social Web: how digital customer communities build your business.
Pardee HF5415.1265 .W43 2007
The New Rules of Marketing and PR: how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly.
Pardee HF5415.1265 .S393 2007
How to Open & Operate a Financially Successful Web-Based Business: with companion CD-ROM.
Pardee HF5548.32 .W45 2007
The Ultimate Guide to Search Engine Marketing: pay per click advertising secrets revealed.
copy on order for Pardee on 5-06-2008
Internet Advertising: Theory amd Practice
Pardee HF6146 .I58 A38 2007
Bits, Bytes, and Balance Sheets: the new economic rules of engagement in a wireless world.
Pardee HC79 .I55 W74 2007
The Long Tail: why the future of business is selling less of more.
Pardee HF 5415.127 A54 2006
Overview & Trends
About.com Online Business
http://onlinebusiness.about.com/
Introduction to electronic commerce, includes list of
nearly 30 subjects, online tutorials, FAQ's, and daily
updated articles
Plunkett's E-Commerce and Internet Business Almanac
Pardee Reference - Reference
Desk
X HF 5548.32. P58 2006
Complete profiles of Plunkett's Internet 300 firms,
and the latest statistics and trends in electronic commerce
and Web based retailing.
Standard and Poor's Industry Surveys,
Computers: Consumer Services and the Internet
Pardee Reference - Reference
Desk
X HC 4501 S74
Up-to-date information on the industry includes current
outlook, industry trends and sectors, how the industry
operates, key industry ratios, statistics, and how to
analyze an internet company.
For more information see Books and News in this guide.
Web Marketing & Advertising
Attitudes towards Advertising and Media - US, April 2008
Report from Mintel [ About ] can be accessed by typing "Internet" in upper right hand "search" box. Contains information on internet advertising in relation to other types of advertising. Must create password to use Mintel.
ClickZ Network
http://www.clickz.com/
Describes itself as the largest resource of interactive marketing news, information, commentary advice, opinion, research and reference in the world.
SRDS Media Solutions [ About ]
See Interactive Advertising Source for Internet advertising directory, contacts, and costs.
Internet Advertising Resource Guide
http://www.admedia.org/
Information on Internet advertising: introduction, planning, development, management, research, and teaching. Compiled by professor at Michigan State University.
Web Marketing Today Info Center
http://www.wilsonweb.com/webmarket/
Provides links to hundreds of online articles about how to market a business on the web. Browsable by category or searchable by keywords. Also contains an archive of Web Marketing Today, a monthly newsletter.
For more information see Books, Statistics and News in this guide.
Statistics
Ad Age Factpacks
Digital Marketing and Media Fact Pack
http://adage.com/images/random/digitalfactpack2007.pdf
Vital statistics on new trends in online video, blogs, mobile and more.
Interactive Marketing & Media Fact Pack
http://adage.com/images/bin/pdf/InteractiveFactPack06.pdf
Supplement to Advertising Age includes useful statistics on major internet sites, usage, and advertising.
See also:
Search Marketing Fact Pack
http://adage.com/images/random/datacenter/2007/searchfactpack2007.pdf
Search engine market share, optimization tips, top keywords, eye tracking, local search facts, top search agencies and more.
Print versions available at Pardee Library Reference Desk
BizRate.com
http://www.bizrate.com/
Rates Web-based sellers of a wide range of products by customer satisfaction on point-of-sale and follow-up performance criteria.
ClickZ Stats
http://www.clickz.com/stats/
An award winning source for interactive and Internet
research. Facts, figures, research and data on every
facet of the online industry, domestic and worldwide.
The Direct Marketing Association's Statistical Fact Book
Pardee Reference - Reference Desk
X HF 5415.126 F33 2004
Chapter on "Interactive" includes costs and trends of internet marketing and e-commerce. Followed by chapter on the use of e-mail.
Nielsen NetRatings
http://www.nielsen-netratings.com/
Click on the "press" tab for "Free Data and Rankings". See "Internet Audience Metrics" for top ten parent companies, top ten advertisers, and web usage data across a dozen countries, including among others Germany, France, the United Kingdom, the United States and Japan.
Pew Internet
& American Life
http://www.pewinternet.org
The Pew Internet project contains free reports and datasets
on various aspects of Internet use in the United States.
Net Resources includes links to other research and data
sites, including statistics and news.
U.S. Census Bureau - E-Stats
http://www.census.gov/eos/www/ebusiness614.htm
"Measuring the Electronic Economy", statistics from the U.S. government include 2005 e-commerce multisector report and quarterly e-commerce sales.
Technology and Website Development
Webmonkey
http://www.webmonkey.com/
Collection of "E-Business" tools and information for building, marketing, and tracking an electronic commerce site.
Ecommerce Technology Links
http://euro.ecom.cmu.edu/resources/elibrary/ectlinks.shtml
From the Institute for eCommerce at Carnegie Mellon University, features articles, tutorials, product information, and software downloads related to the many facets of electronic commerce technology (i.e., Computer Security, Data Mining, Databases, Electronic Payment Systems, Multimedia, etc.)
The IDG Online Network
http://www.idg.net/
IDG.net is the gateway to the many publications, U.S. and international, of International Data Group, one of the world's largest sources of information services on information technology.
ZDNet
http://www.zdnet.com/
The latest in technology news, plus product reviews, virus alerts, help and how to, etc.
Electronic Commerce News
ABI/INFORM
Global [About]
Covers over 1,500 publications including general business
magazines, academic management journals, economic reviews
and leading industry-specific trade journals. The database
provides full text articles from over 600 of these periodicals
and indexing and abstracts for an additional 800 titles.
Factiva [About] Works Best with Firefox
Provides articles from vast numbers of publications including newspapers, trade journals, wire services and
transcripts.
CNET News.com
http://news.cnet.com/
Comprehensive source for technology news, with an emphasis
on the Internet.
ebusiness forum
http://www.ebusinessforum.com/
International information with a focus on the global digital economy sponsored by the Economist Intelligence Unit (EIU).
E-Commerce
Times
http://www.ecommercetimes.com/
Online publication with daily news and feature articles
for entrepreneurs and companies doing business on the
Internet; includes success stories, product guides,
newsmaker profiles, and an electronic commerce events
calendar & message board.
Silicon Valley.com
http://www.siliconvalley.com
Provides breaking news and commentary regarding the
Internet industry. Backed by the San Jose Mercury News.
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