About the Industry
Vault
Online Career Library [About]
The Vault Career Guide to Marketing and Brand
Management is available through the School of
Management's Feld Career Center. Scroll down to
Vault Access under Quick Links. Available to SMG
majors, minors and alums only.
The following books may be found in the
Career Reference Section in Pardee Library:
Careers in Brand Management X HF 5415.15 C37
Vault Career Guide to Marketing and Brand Management X HF 5415.35 G66
Sales Careers X HF 5438.25 N46
Careers in Advertising X HF 5828.4 C38
Career Opportunities in Advertising and Public
Relations X HF5828.4 F54
The following circulating book can be found in the stacks:
Idea Industry: how to crack the advertising career code HF 5828.4 R63 2008
KnowThis.com
http://www.knowthis.com/careers/careersmkt.htm
Contains information on the marketing, market
research, and public relations professions.
Associations
American Association
of Advertising Agencies
http://www.aaaa.org/
This national trade association founded in 1917
has a membership that accounts for three quarters
of the total advertisements placed nationwide.
The site contains publication information, a searchable
membership roster, a news section, and information
about upcoming events.
American Marketing
Association
http://www.ama.org/
The American Marketing Association home page. Includes
information about publications, conferences, and
careers.
Boston
Chapter of the American Marketing Association
http://www.amaboston.org/
This site contains relevant news as well as job
postings.
Business
Marketing Association
http://www.marketing.org/
This association is geared toward marketing professionals
looking for career development resources in B2B
marketing. The group offers educational conferences
and seminars, current practice studies, white
papers, and expert advice from members on topics
such as salaries, branding, and measurement tools.
The
International Advertising Association
http://www.iaaglobal.org/
Shares industry news and links to resources (such
astalentzoon.com job board with advertising opportunities).
Directories
The Advertising Red Book:
Agencies
Pardee Reference - Marketing
Section
X HF 5805 F15 List
Semiannual. Profiles 8,100 national
and international advertising agencies and public
relations firms. Indexed by agency
name and geographic location. Each
profile lists address, telephone, number of
employees, key executives, names of accounts
and approximate account billings.
The Advertising Red Books
Pardee Reference - Marketing
Section
X HF 5805 F15
Annual. Provides information on over 25,000
companies that spend a minimum of $200,000 on
advertising per year. Each entry
contains company name, address, products, advertising
expenditures, key personnel, and advertising
agency if applicable. Volume 1 is
arranged by business categories (54 general
areas such as "appliances" and "sporting goods");
volume 2 indexes product categories by state,
brand name, Standard Industrial Classification
(SIC) code, and personnel.
Brandweek: Client/Brand Directory
Pardee Reference - Marketing
Section
X HF 6182 U5 A34
Annual directory of brand-name products and
services and the U.S. organizations that market
them. Listings include key marketing
personnel, corporate executives, location, telephone
and fax numbers. Indexed by product/service,
brand marketer, and geography.
The Green Book
Pardee Reference - Marketing
Section
X HF 5415.2 G69
Annual. International directory of
marketing research companies and services. Each
entry contains a description of services offered.
O'Dwyer's Directory of Public
Relations Firms
Pardee Reference - Marketing
Section
X HM 263 O37
Annual. Lists 2,400 public relations
firms and public relations departments of advertising
agencies, and their branches. Includes
directory information along with public relations
activities practiced, and names of key personnel. Arranged
by name of public relations firm and includes
a cross-index of client companies to public
relations firms.
Magazines
& Journals
Advertising Age
http://www.adage.com/
Pardee HF 5801 F30
The website has content not available in the journal.
Conversely, the journal has content not available
through the website. Check Boston University's
Electronic
Journals to see if this title is available
full text. If not, check the library
catalog to see if Boston University owns it
in print.
Advertising
World
http://advertising.utexas.edu/world/
Extensive directory of advertising and marketing
links, organized by subject.
Adweek
http://www.adweek.com/
Pardee HF 5801 N48M
The website has content not available in the journal.
Conversely, the journal has content not available
through the website. Check Boston University's
Electronic
Journals to see if this title is available
full text. If not, check the library
catalog to see if Boston University owns it
in print.
Brandweek
http://www.brandweek.com/
Pardee HF 5801 A43
The website has content not available in the journal.
Conversely, the journal has content not available
through the website. Check Boston University's
Electronic
Journals to see if this title is available
full text. If not, check the library
catalog to see if Boston University owns it
in print.
Journal of Advertising
Pardee HF 5801 J59
Check Boston University's Electronic
Journals to see if this title is available
full text. If not, check the library
catalog to see if Boston University owns it
in print.
Journal of Advertising Research
Pardee HF 5801 F60
Check Boston University's Electronic
Journals to see if this title is available
full text. If not, check the library
catalog to see if Boston University owns it
in print.
Websites
Advertising
Education Foundation
http://www.aef.com/
Contains research and job fair resources.
CPGjoblist.com
http://www.cpgjoblist.com/html/index.php
Marketing positions specifically in the consumer
packaged good industry.
justsell.com
http://www.justsell.com/
Focuses on sale resources for both sales and
marketing professionals.
MarketingJobs.com
http://www.marketingjobs.com/
Contains marketing jobs postings.
MarketingPower.com
http://www.marketingpower.com/
Resources from American Marketing Association
include job posting section and access to relevant
marketing issues. A good site to research profession.
MarketingProfs.com
http://www.marketingprofs.com/
Contains relevant industry news and information.
PR &
Marketing Network
http://prandmarketing.com/
Highlights marketing related publications and
seminars.
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