LOCATE AN INDUSTRY OVERVIEW -
Industry Survey, Market Research and Analysts' Reports.
1. Go
to: Industry Survey Locator [ About
]
The Industry Survey Locator, our in-house database
by topic, is the simplest way of locating an industry
survey either online through our databases,
or in print, such as the S&P Industry Survey.
These answer many of your questions: market segmentation,
competitive landscape, forecasts and professional
associations.
The Industry Survey Locator includes the following surveys:
Datamonitor Industry Profiles
Encyclopedia of American Industries
Hoover's Industry Snapshots
Mergent Industry Reports
Mintel
Plunkett's Industry Almanacs Books available at the Reference Desk.
Standard & Poor's Industry Surveys available at the Reference Desk.
Value Line Investment Surveys available at the Reference Desk.
2. Go to:
Mintel [About]
Market Research covers consumer industries, market drivers,
market segmentation, etc.
To use this database, you need to open an account using only your BU email
address and a created password.
Must be used for academic purposes ONLY.
INDUSTRY NEWS -
Trade Journals and Trade Associations
Every industry has a variety of Trade Journals that write about that industry, as well as Trade Associations that operate for the benefit of industry members.
Both are good sources for industry trends and statistics.
1. Trade Journals are good sources of Industry News. The following databases index thousand of Business Magazines and Trade Journals:
Go
to: ABI Inform/Global [ About
]
ABI also has full text articles from the Wall
Street Journal.You can also limit to Trade Publications.
Go
to: Business
Source Complete [About]
You are taken to the Advanced Search screen after
you put in your terms, select the type of publications
you are looking for, i.e. trade journals, to limit
your search.
Go to: Factiva [About]
Provides articles from vast numbers of newspapers and trade publications.
Click on +"Source" and use drop down menu to find "Publications - By Industry".
Go
to: General Business File ASAP [About
]
2. To locate a Trade Association for your industry:
- Check at the end of an industry survey for your industry. You'll often find relevant trade associations listed.
- Trade Associations can be found on 'Selected Industry Web Sites' on the Industry Survey Locator.
- The third best way is to do a search in:
Go to: Associations Unlimited [About ] (BU Online)
LIST COMPANIES AND COMPARE -
Many of the Industry Overviews above include lists of Industry leaders and rankings. To find a more comprehensive list of companies by industry, use the following databases:
Go
to: Reference USA [ About
]
13 million US public and private companies and
government offices in the US. Create a custom
search by company size, number of employees, industry,
geographical areas...Use the yellow page function
to narrow down to the industry you want.
Go to: Company Dossier through LexisNexis Academic [About]
Create list of international or U.S. companies by industry, geographic area, and revenue. Rank U.S. companies by sales.
Go
to: Mergent Online [ About
]
Works best with Internet Explorer.
Build a custom list of public companies and create
a comparison report with financials.
Reminder: Locate the appropriate
NAICS code and/or SIC code
for your industry.
ANNUAL REPORTS and 10Ks -
For public company information a great source for company financials and strategy is the Company Annual Report and 10K filing. Both are available on Mergent online.
Go
to: Mergent Online [ About
] Works best with Internet Explorer.
Get company financials or access Edgar information
through Mergent.
Locate a SWOT analysis in a Datamonitor Company
Profile -
Go to Datamonitor Company Profiles through Business
Source Complete [About
] SWOT analyses often included in reports (see index at left of report).
- To look only for a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats), go to Business Source Complete, and select SWOT
Analyses on the green navigation bar on the right.
Enter your company name.
Read a VAULT INDUSTRY GUIDE -
The Vault Career Library [About] is available through MiTRAC of the School of Management's
Feld Career Center. Scroll down and select Vault
Access under Quick Links. Available to SMG majors,
minors and alums only. This database is subscribed to by the Feld Career Center and made available for SMG students with password obtained from the center. Can also be used in Pardee Library with Password from Reference Librarians. See "About" for direct link.
These guides cover these industries
and all have information on the industry trends
and what is happening in the industry today:
| Accounting |
Investment Banking |
| Advertising |
Investment Management |
| Biotechnology |
Marketing & Brand Management |
| Book Publishing |
Pharmaceuticals Sales and Marketing |
| Capitol Hill |
Real Estate |
| Consulting |
Sales & Trading |
| Energy |
Supply Chain Management |
| Fashion |
Technology |
| Human Resources |
Venture Capital |
|