Reports contain the following information:
Market Size and Forecast
Advertising & Promotion
Tip: You’ll need to create an account to use Mintel for academic use only, and accept a user agreement. Must use BU e-mail address to sign in. You can download batches of reports, sections and individual graphs.
Mintel Graphing Tutorial
Note: Data in tabular and chart form. Market share, advertising expenditures and other marketing related statistics from trade magazines and reports.
For additional industry resources, see: Industry Information Sources.