SM323: New Product Development

Top Databases and Books

These are the databases that students from SM323 find to be the most helpful in their work for Core.


Industry Survey Locator

Look here first to find what industry surveys are available both online and in books through Pardee Library. This database was organized by library staff to help students find Industry Overviews and Trends for their industry easily. Includes MarketLine (Formerly Datamonitor) Reports from Business Source Complete and IBISWorld reports. [What’s included]

Selected Industry Associations

Selected list of industry trade associations and some government organizations organized by industry category (link in Industry Survey Locator).

Note: Contains information and descriptions of industry trade associations world wide.

Mintel oxygen (200?)
Note: Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. Tip: You’ll need to create an account to use Mintel with your BU e-mail address.
Mintel Graphing Tutorial

Note: Detailed product and media demographics include cross tabulations of product/service data by demographic characteristics and media audiences. Register using a BU e-mail address. Once logged in, click on “Mediamark Reporter” on top right corner of screen. For classroom use only.
See Pardee Library’s MRI+ Mediamark Tutorial for instructions.

TableBase (Part of RDS Business Suite)

Note: Data in tabular and chart form. Market share, advertising expenditures and other marketing related statistics from trade magazines and reports.

Factiva (2001)
Note: Wide range of business news, trade publications and websites.

See also similar databases for business articles and newspapers:

Note: Business wires.

Business and Industry (Part of RDS Business Suite)

Note: Provides articles on companies, products, industries and covers many trends.

Business and Management Practices (Part of RDS Business Suite)

Note: Provides some company specific information.

U.S. Census Bureau
Population and economic statistics. Try “Index A to Z”  (upper right on top toolbar).

American Fact Finder

Demographic and economic statistics by county, city, town.

Economic Census: Industry Snapshots
The Industry Snapshots present key statistics from the Economic Census and per capita ratios using data from Population Estimates for a user-selected industry. To choose the industry you are interested in: enter the 2012 North American Industry Classification System (NAICS) code or keyword into the NAICS SEARCH box or choose the industry from the SELECT AN INDUSTRY menu to the left.

U.S. Census Bureau Industry Statistics Portal
This application provides access to the Census Bureau programs that provide economic data for a user-selected industry. To choose the industry you are interested in enter the 2012 North American Industry Classification System (NAICS) code or keyword into the NAICS SEARCH box or choose the industry from the SELECT AN INDUSTRY menu to the left.  Once you are on the industry page, click on Economic Data in AFF (American Fact Finder)  to view the list of industry data available through the Economic Census.  Click on the 2007 data year to access the Economic Census data series that can be downloaded into Excel.

Note: Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets .
The local market audiences section of SRDS is only compatible with Internet Explorer 9 or below. In order to access the local market audiences section located on the left hand side with Internet Explorer 11, please follow the steps below:
1. Check to see what version of Internet Explorer you have by clicking on the tools icon (looks like a gear) located in the upper right hand corner and then clicking on About Internet Explorer.
2. Log in to the SRDS database.
3. Click on the tools icon again and then click on Compatibility View settings.
4. Finally under add this website, enter the URL (in this case to the list, and then click Add.
ReferenceUSA (1999?]-)
Note: ReferenceUSA is a company directory database, and currently has over 12 million businesses listed. The database is updated monthly, the 3rd Thursday of the month.


Marketing Books

List of Marketing Books located in the Pardee Library Reference Collection. Invaluable books on market segmentation, demographics and psychographics and spending. (See the Who’s Buying Series)

Manufacturing & Distribution USA

Pardee Services Desk on the Reserve-Reference (High Use) shelves – X HD 9723 M365
Industry information arranged by NAICS code, including competitors, materials, statistics, inputs and outputs.

Marketer’s Guide To Media

Pardee Services Desk on the Reserve-Reference (High Use) shelves- X HF 5826.5 M45
Estimates costs of placing ads in media’s such as television, magazines, and radio programs. Demographic breakdowns for television include information by geography, age, sex, and length of commercial. Prices for TV advertising.

This is a link to the handout that was given out during the library instruction sessions: SM323 Handout.