SM323: New Product Development
Top Databases and Books
These are the databases that students from SM323 find to be the most helpful in their work for Core.
Look here first to find what industry surveys are available both online and in books through Pardee Library. This database was organized by library staff to help students find Industry Overviews and Trends for their industry easily. Includes MarketLine (Formerly Datamonitor) Reports from Business Source Complete and IBISWorld reports. [What’s included]
Selected list of industry trade associations and some government organizations organized by industry category (link in Industry Survey Locator).
Note: Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. Tip: You’ll need to create an account to use Mintel with your BU e-mail address.
Mintel Graphing Tutorial
Mintel Graphing Tutorial
See Pardee Library’s MRI+ Mediamark Tutorial for instructions.
Note: Data in tabular and chart form. Market share, advertising expenditures and other marketing related statistics from trade magazines and reports.
See also similar databases for business articles and newspapers:
Note: Provides articles on companies, products, industries and covers many trends.
Note: Provides some company specific information.
Demographic and economic statistics by county, city, town.
The Industry Snapshots present key statistics from the Economic Census and per capita ratios using data from Population Estimates for a user-selected industry. To choose the industry you are interested in: enter the 2012 North American Industry Classification System (NAICS) code or keyword into the NAICS SEARCH box or choose the industry from the SELECT AN INDUSTRY menu to the left.
This application provides access to the Census Bureau programs that provide economic data for a user-selected industry. To choose the industry you are interested in enter the 2012 North American Industry Classification System (NAICS) code or keyword into the NAICS SEARCH box or choose the industry from the SELECT AN INDUSTRY menu to the left. Once you are on the industry page, click on Economic Data in AFF (American Fact Finder) to view the list of industry data available through the Economic Census. Click on the 2007 data year to access the Economic Census data series that can be downloaded into Excel.
The local market audiences section of SRDS is only compatible with Internet Explorer 9 or below. In order to access the local market audiences section located on the left hand side with Internet Explorer 11, please follow the steps below:
1. Check to see what version of Internet Explorer you have by clicking on the tools icon (looks like a gear) located in the upper right hand corner and then clicking on About Internet Explorer.
2. Log in to the SRDS database.
3. Click on the tools icon again and then click on Compatibility View settings.
4. Finally under add this website, enter the URL (in this case claritas.com) to the list, and then click Add.
List of Marketing Books located in the Pardee Library Reference Collection. Invaluable books on market segmentation, demographics and psychographics and spending. (See the Who’s Buying Series)
Manufacturing & Distribution USA
Pardee Services Desk on the Reserve-Reference (High Use) shelves – X HD 9723 M365
Industry information arranged by NAICS code, including competitors, materials, statistics, inputs and outputs.
Marketer’s Guide To Media
Pardee Services Desk on the Reserve-Reference (High Use) shelves- X HF 5826.5 M45
Estimates costs of placing ads in media’s such as television, magazines, and radio programs. Demographic breakdowns for television include information by geography, age, sex, and length of commercial. Prices for TV advertising.
This is a link to the handout that was given out during the library instruction sessions: SM323 Handout.