For sources on Industry Profit Margins, see the Industry Financial Ratios section of this guide.
Sources to help calculate Brand Profit Margins:
Analyst Reports – Some analyst reports will provide financial information at the brand level. See the Analyst Reports section of this guide and the analyst reports tutorial.
Industry Reports – Search the Industry Survey Locator for industry reports. Some industry reports provide brand financial information.
Articles from trade publications in
The Industry Financials Ratios section of this guide also provides sources that can help with the brand profit margin calculations.