Media Planning Data and Ad Prices

Media Planning Data

DMA Publications

Pardee Services Desk on the Reserve-Reference (High Use) shelves
Two publications from the Direct Marketing Association:
Statistical Fact Book includes projections, sales figures, expenditure data, media usage, interactive trends, and purchasing habits for a variety of media.
Response Rate Report includes response rates, media, costs, and ROI for a variety of industries.

Note: A service which provides the advertising industry with detailed demographic and marketing segment data on media audiences. The Product Data Series, a series of 20 volumes, presents cross tabulations of product/service data by demographic characteristics and media audiences. Mediamark does not make its most recent information available to libraries.

See Business Tutorials: MRI + Mediamark Internet Reporter.

Marketer’s Guide To Media

Pardee Services Desk on the Reserve-Reference (High Use) shelves
X HF 5826.5 M45
Annual. This work gives estimates for costs of placing ads in media’s such as television, magazines, and radio programs. Demographic breakdowns for television include information by geography, age, sex, and length of commercial. Prices for TV advertising.

Note: Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets.

 

Note: Ad$pender reports expenditures in twelve major media: Network TV, Cable TV, Syndication, Spot TV, Magazines, Sunday Magazines, National Newspapers, Newspapers, Network Radio, National Spot Radio, US Internet – Display and Outdoor.

See Ad$pender Tutorial.

Note: Directory of advertising agencies, key clients and brands, includes media expenditures and sample ads.
Please remember to log-out after every use. There is a Sign Out link on the upper right-hand corner of the database.

Mintel oxygen (200?)
Note: Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. Tip: You’ll need to create an account to use Mintel with your BU e-mail address.
Mintel Graphing Tutorial

 

DMA Publications

Pardee Services Desk on the Reserve-Reference (High Use) shelves
Two publications from the direct Marketing Association:
Statistical Fact Book includes projections, sales figures, expenditure data, media usage, interactive trends, and purchasing habits for a variety of media.
Response Rate Report includes response rates, media, costs, and ROI for a variety of industries.

Marketer’s Guide To Media

Pardee Services Desk on the Reserve-Reference (High Use) shelves
X HF 5826.5 M45
Annual. This work gives estimates for costs of placing ads in media’s such as television, magazines, and radio programs. Demographic breakdowns for television include information by geography, age, sex, and length of commercial. Prices for TV advertising.

Note: Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets.