The Direct Marketing Association’s Statistical Fact Book
Pardee Reference - Reference Desk
X HF 5415.126 F33 2010
Includes chapters on internet, email, mobile marketing, and social media.
The Direct Marketing 2010 Response Rate Report
Also at the Reference Desk, includes response rates with some pricing for email, internet, and mobile advertising.
http://www.google.com/adplanner - Identify websites by target demographic. Includes information on top 1,000 websites.
Also from DoubleClick see free Benchmark Report for help evaluating the performance of online display ad campaigns in the U.S. relative to industry norms.
Marketer’s Guide To Media
Pardee Reference - Reference Desk Section
X HF 5826.5 M45
Annual. Section on Interactive has advertising costs for major internet companies.
Note: Detailed product and media demographics. Register using a BU e-mail address. Once logged in, click on “Mediamark Reporter” on top right of screen. For classroom use only.
Please see Pardee Library’s MRI+ Mediamark Tutorial for instructions.
Note: See “Interactive Advertising Source” for Internet advertising directory and contacts.
Website Traffic and Rankings
The following websites provide information on website rankings, traffic, and internet usage:
Alexa – top website traffic rankings and demographics
Compete – competitor comparisons
Nielsen NetRatings – top 10
Ranking.com – more rankings
Quantcast – traffic, demographics, lifestyle, advertising options
* For more information see Books, Statistics and News in this guide.