eCommerce & Internet Marketing
The following research guide includes books, databases, journals and websites related to eCommerce and Internet Marketing.
http://www.iab.net - research and best practices.
See the Boston University Libraries Web Catalog Use Keywords:
Sample Books From the Collection
Ultimate guide to search engine optimization: drive traffic, boost conversion rates, and make lots of money. Pardee HF5415.1265 R64 2011
The facebook era Pardee HD30.37 S49 2011
How to open & operate a financially successful web-based business: with companion CD-ROM. Pardee HF5548.32 .W45 2007
Internet advertising: Theory amd Practice Pardee HF6146 .I58 A38 2007
Marketing to the social web: how digital customer communities build your business. Pardee HF5415.1265 W43 2009
The new rules of marketing and PR: how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. Pardee HF5415.1265 S393 2010
Search Engine Marketing, inc: driving search traffic to your company’s website. Pardee HF5415.1265 .M665 2009
The Social Media Bible: tactics, tools & strategies for business success. Pardee HF 5415.1265 S24 2009
Web 2.0 and beyond, understanding the new online business models, trends, and technologies. Pardee HF5548.32 .F863 2009
Understanding digital Marketing: marketing strategies for engaging the digital generation. PardeeHF5415.1265 .R93 2009
* For more information see Market Research, News & Statistics this guide.
http://www.iab.net – research and best practices.
http://www.google.com/adplanner – Identify websites by target demographic. Includes information on top 1,000 websites.
Also from DoubleClick see free Benchmark Report for help evaluating the performance of online display ad campaigns in the U.S. relative to industry norms.
Note: Detailed product and media demographics. Register using a BU e-mail address. Once logged in, click on “Mediamark Reporter” on top right of screen. For classroom use only.
Please see Pardee Library’s MRI+ Mediamark Tutorial for instructions.
Note: See “Interactive Advertising Source” for Internet advertising directory and contacts.
Books (Pardee Library Information desk)
The Direct Marketing Association’s Statistical Fact Book – Includes chapters on internet, email, mobile marketing, and social media.
The Direct Marketing 2010 Response Rate Report – Includes response rates with some pricing for email, internet, and mobile advertising.
Marketer’s Guide To Media – Annual. Section on Interactive has advertising costs for major internet companies.
* For more information see Books, Market Research, News & Statistics this guide.
Market Research & Industry
Note: Gartner, Inc. is a well known information technology research and advisory company. Gartner provides technology-related information and insights to help clients make informed decisions related to information technology. Reports contain research findings and advice on technology markets, topics, and industries. CLICK ON BOTTOM LINK TO LOG-IN.
Note: Reports can be accessed by typing keyword in upper right hand search box. Includes information on market size and forecast, segment analysis, and usage. Must create password to use Mintel. For classroom use only.
Internet advertising: search and banner
Consumer cloud computing
Attitudes to Internet and New Media Marketing
http://www.pewinternet.org – The Pew Internet project contains free reports and datasets on various aspects of Internet use in the United States. Net Resources includes links to other research and data sites, including statistics and news.
Standard & Poor's netAdvantage
Note: Standard and Poor’s Industry Surveys, Computers: Consumer Services and the Internet – Up-to-date information on the industry includes current outlook, industry trends and sectors, how the industry operates, key industry ratios, statistics, and how to analyze an internet company.
Google website contains studies, videos and webinars on consumer behavior, digital and media. Studies include data related to specific industries and demographics.
* For more information see Books and News in this guide.
The following databases index articles from a variety of magazines, journals, and newspapers:
The following online journals specialize in news about the Internet and Digital economy:
http://www.clickz.com - Marketing news and advice.
http://news.cnet.com - Comprehensive source for technology news, with an emphasis on the Internet.
http://www.ecommercetimes.com - Online publication with daily news and feature articles for entrepreneurs and companies doing business on the Internet; includes success stories, product guides, newsmaker profiles, and an electronic commerce events calendar & message board.
http://www.idg.net – IDG.net is the gateway to the many publications, U.S. and international, of International Data Group, one of the world’s largest sources of information services on information technology.
http://www.siliconvalley.com - Provides breaking news and commentary regarding the Internet industry. Backed by the San Jose Mercury News.
http://www.zdnet.com – The latest in technology news, plus product reviews, virus alerts, help and how to, etc.
http://www.bizrate.com – Rates Web-based sellers of a wide range of products by customer satisfaction on point-of-sale and follow-up performance criteria.
http://www.clickz.com/stats - An award winning source for interactive and Internet research. Facts, figures, research and data on every facet of the online industry, domestic and worldwide.
International Website that features up-to-date world Internet usage and population statistics for over 233 countries and world regions.
http://www.nielsen-netratings.com - Click on the “press” tab for “Free Data and Rankings”. See “Internet Audience Metrics” for top ten parent companies, top ten advertisers, and web usage data across a dozen countries, including among others Germany, France, the United Kingdom, the United States and Japan.
http://www.census.gov/eos/www/ebusiness614.htm - ”Measuring the Electronic Economy”, statistics from the U.S. government include 2007 e-commerce multisector report and quarterly e-commerce sales.
* For more information see Books, Market Research, & News in this guide.
http://euro.ecom.cmu.edu/resources/elibrary/ectlinks.shtml – From the Institute for eCommerce at Carnegie Mellon University, features articles, tutorials, product information, and software downloads related to the many facets of electronic commerce technology (i.e., Computer Security, Data Mining, Databases, Electronic Payment Systems, Multimedia, etc.)
http://www.webmonkey.com – Collection of “E-Business” tools and information for building, marketing, and tracking an electronic commerce site.
For more information see Books, News, and Statistics on main page.
Website Traffic & Rankings
The following websites provide information on website rankings, traffic, and internet usage:
Alexa – top website traffic rankings and demographics
Compete – competitor comparisons
Nielsen NetRatings – top 10
Ranking.com – more rankings
Quantcast – traffic, demographics, lifestyle, advertising options