eCommerce & Internet Marketing

The following research guide includes books, databases, journals and websites related to eCommerce and Internet Marketing.


Interactive Advertising Bureau – research and best practices.

Mobile Marketing Association – The Mobile Marketing Association useful sections on Research and Articles.


See the Boston University Libraries Web Catalog Use Keywords:
electronic commerce
internet advertising
internet marketing
mobile marketing
social media

Sample Books From the Collection

Advance Social Media Marketing  Pardee HF5415.1265 .F85 2013

Ultimate guide to search engine optimization: drive traffic, boost conversion rates, and make lots of money. Pardee HF5415.1265 R64 2011

The facebook era Pardee HD30.37 S49 2011

How to open & operate a financially successful web-based business: with companion CD-ROM. Pardee HF5548.32 .W45 2007

The new rules of marketing and PR: how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. Pardee HF5415.1265 S393 2010

Search Engine Marketing, inc: driving search traffic to your company’s website. Pardee HF5415.1265 .M665 2009

The Social Media Bible: tactics, tools & strategies for business success. Pardee HF 5415.1265 S24 2009

Social Media ROI  Pardee HM742 .B53 2011

Web 2.0 and beyond, understanding the new online business models, trends, and technologies. Pardee HF5548.32 .F863 2009

Taking Down Goliath: digital marketing strategies for beating competitors…
Pardee HF5415.1265 R933 2014

Understanding digital Marketing: marketing strategies for engaging the digital generation.  Pardee HF5415.1265 .R93 2009

You Tube Marketing power.  Pardee HF 5415.1265 M5384 2014

* For more information see Market Research, News & Statistics this guide.

Internet Advertising

Interactive Advertising Bureau – research and best practices.

University Reporter (Formerly MRI+)

Note: Detailed product and media demographics. FOR CLASSROOM USE ONLY. Must use BU email to log in. Please see Pardee Library’s Business Tutorial: University Reporter (Formerly MRI+) for instructions. For classroom use only.

Note: Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets. For online advertising opportunities, see ‘Digital Media’.

Books  (Pardee Library Information desk)

The Direct Marketing Association’s Statistical Fact Book – Includes chapters on internet, email, mobile marketing, and social media.

The Direct Marketing 2010 Response Rate Report – Includes response rates with some pricing for email, internet, and mobile advertising.

Marketer’s Guide To Media – Annual. Section on Interactive has advertising costs for major internet companies.


* For more information see Books, Market Research, News and Statistics in this guide.


Market Research & Industry

Gartner Research

Note: Gartner, Inc. is a well known information technology research and advisory company. Gartner provides technology-related information and insights to help clients make informed decisions related to information technology. Reports contain research findings and advice on technology markets, topics, and industries. CLICK ON BOTTOM LINK TO LOG-IN.

Mintel oxygen (200?)
Note: Reports can be accessed by typing keyword in upper right hand search box. Includes information on market size and forecast, segment analysis, and usage. Must create password to use Mintel. For classroom use only.
Reports include:
Digital trends
Social networking
Social networking
Mobile advertising
Internet advertising: search and banner
Mobile phones
Consumer cloud computing
Living online
Mobile gaming
Attitudes to Internet and New Media Marketing
Online Shopping
Mintel Graphing Tutorial


Pew Internet & American Life – The Pew Internet project contains free reports and datasets on various aspects of Internet use in the United States. Net Resources includes links to other research and data sites, including statistics and news.

Note: Standard and Poor’s Industry Surveys, Computers: Consumer Services and the Internet – Up-to-date information on the industry includes current outlook, industry trends and sectors, how the industry operates, key industry ratios, statistics, and how to analyze an internet company.


Think Insights

Google website contains studies, videos and webinars on consumer behavior, digital and media. Studies include data related to specific industries and demographics.


* For more information see Books and News in this guide.



The following databases index articles from a variety of magazines, journals, and newspapers:


Note: ABI/INFORM GLOBAL indexes, abstracts, and provides full text of articles in business magazines, journals, and the Wall Street Journal. ABI/Inform covers more than 1,600 leading business and management publications and scholarly journals with full text for 700 of these titles. ABI/Inform Global also includes ABI/Inform Trade and Industry which covers more than 750 trade publications and ABI/Inform Dateline which provides coverage of more than 140 local, city, state, and regional business publications as well as business-oriented newswire services from the U.S. and Canada.

Business Source Complete

Note: BUSINESS SOURCE COMPLETE contains indexes, abstracts and full text of business publications, scholarly publications and peer-reviewed journals.

Factiva (2001)
Note: Major source for U.S. and world business & trade journals.

The following online journals specialize in news about the Internet and Digital economy:

ClickZ – Marketing news and advice.

CNET – Comprehensive source for technology news, with an emphasis on the Internet.

E-Commerce Times – Online publication with daily news and feature articles for entrepreneurs and companies doing business on the Internet; includes success stories, product guides, newsmaker profiles, and an electronic commerce events calendar & message board.

The IDG Online Network – is the gateway to the many publications, U.S. and international, of International Data Group, one of the world’s largest sources of information services on information technology.

Silicon – Provides breaking news and commentary regarding the Internet industry. Backed by the San Jose Mercury News.

ZDNet – The latest in technology news, plus product reviews, virus alerts, help and how to, etc.


Statistics –  Rates Web-based sellers of a wide range of products by customer satisfaction on point-of-sale and follow-up performance criteria.

ClickZ Stats – An award winning source for interactive and Internet research. Facts, figures, research and data on every facet of the online industry, domestic and worldwide.

Internet World Stats

International Website that features up-to-date world Internet usage and population statistics for over 233 countries and world regions.

Nielsen NetRatings – Click on the “press” tab for “Free Data and Rankings”. See “Internet Audience Metrics” for top ten parent companies, top ten advertisers, and web usage data across a dozen countries, including among others Germany, France, the United Kingdom, the United States and Japan.

U.S. Census Bureau – E-Stats – “Measuring the Electronic Economy”, statistics from the U.S. government include 2007 e-commerce multisector report and quarterly e-commerce sales.

* For more information see Books, Market Research, & News in this guide.


Ecommerce Technology Links – From the Institute for eCommerce at Carnegie Mellon University, features articles, tutorials, product information, and software downloads related to the many facets of electronic commerce technology (i.e., Computer Security, Data Mining, Databases, Electronic Payment Systems, Multimedia, etc.)

Webmonkey – Collection of “E-Business” tools and information for building, marketing, and tracking an electronic commerce site.

For more information see Books, News, and Statistics on main page.


Website Traffic & Rankings

The following websites provide information on website rankings, traffic, and internet usage:

Alexa – top website traffic rankings and demographics
Compete – competitor comparisons
Nielsen NetRatings – top 10 – more rankings
Quantcast – traffic, demographics, lifestyle, advertising options