Industry, Product, & Brand

Industry Reports & Market Research

Industry Survey Locator

Indexes Pardee library’s online industry reports. Many Industry overviews, including MarketLine (Formerly Datamonitor) Reports, include competitive landscape and overviews of leading companies.

Indexes the following industry reports:
IbisWorld
MarketLine (Formely Datamonitor) Industry Profiles
Mintel
Standard & Poor’s Industry Surveys
Value Line Investment Surveys

 

IBISWorld (1999)
Note: Industry snapshots include statistics and key facts as well as information on key issues facing the industry.
 
Note: For academic use only. Market share information can be found in the Supply Structure section of reports, which features major competitors and brands. For academic use only.
Mintel Graphing Tutorial

University Reporter (Formerly MRI+)

Note: Business to Business reports include detailed product and media demographic information on Electronics, Financial, Insurance, and Travel categories. Register using a BU e-mail address. Once in, click on “Reporter” icon the middle of the screen.  For classroom use only.
Please see Pardee Library’s Business Tutorial: University Reporter (Formerly MRI+) for instructions.  

For more information, see Industry Information Sources

 

Statistics

See also, Industry & Market Research above.

Manufacturing & Distribution USA

Pardee Library Reference Desk – X HD 9723 M365
Three volume set contains rankings of leading public & private companies for manufacturing industries, wholesale and retail. Organized by NAICS code. For updated information see, also:

Economic Census: Industry Snapshots

http://www.census.gov/econ/snapshots/index.php
The Industry Snapshots present key statistics from the Economic Census and per capita ratios using data from Population Estimates for a user-selected industry. To choose the industry you are interested in: enter the 2012 North American Industry Classification System (NAICS) code or keyword into the NAICS SEARCH box or choose the industry from the SELECT AN INDUSTRY menu to the left.

U.S. Census Bureau Industry Statistics Portal

http://www.census.gov/econ/isp/
This application provides access to the Census Bureau programs that provide economic data for a user-selected industry. To choose the industry you are interested in enter the 2012 North American Industry Classification System (NAICS) code or keyword into the NAICS SEARCH box or choose the industry from the SELECT AN INDUSTRY menu to the left.  Once you are on the industry page, click on Economic Data in AFF (American Fact Finder)  to view the list of industry data available through the Economic Census.  Click on the 2007 data year to access the Economic Census data series that can be downloaded into Excel.

 

Brands

BrandZ

An annual study of the views and opinions of people who use and buy brands.

Archival

Brandweek: Brand Directory

Pardee Library Reference – X HF 6182 U5 A34
Annual directory of brand-name products and services and the U.S. companies that market them.Listings include contact information, key executives & marketing personnel, media expenditures, and in many cases, year brand was establishes. Indexed by product/service, brand marketer, and geography.

Encyclopedia of Consumer Brands

Pardee Library Stacks – X HF 5415.3 E527 1994
Indexes, in 3 volumes, brand and/or product histories, marketing strategies, advertising information, key competitors and contact information for nearly 600 of the most popular brands in America.Each brand’s article includes a list of suggested further reading.Indexed by brand names, companies and persons, advertising agencies, and brand categories.Data is from 1994.

Note: Organized by company name, this business reference encyclopedia covers 500 major marketing and advertising campaigns – current and historical. Includes overview, historical context, target market, competition, market strategy, and further reading.


For more information, see  Books and Finding Articles in Marketing & Advertising guide.