Product & Industry
Industry & Competition
Indexes Pardee library’s online and print industry surveys. Many Industry overviews, including MarketLine (Formerly Datamonitor) Reports, include competitive landscape and overviews of leading companies.
Indexes the following industry reports:
MarketLine (Formely Datamonitor) Industry Profiles
First Research Industry Reports
Standard & Poor’s Industry Surveys
Value Line Investment Surveys
Mintel Graphing Tutorial
Manufacturing & Distribution USA
Pardee Library Reference Desk - X HD 9723 M365
Three volume set contains rankings of leading public & private companies for manufacturing industries, wholesale and retail. Organized by NAICS code. For updated information see, also:
Use “Industry Search” box in right corner to determine your industry and for quick access to statistics.
For more information, see Industry Information Sources
B to B
http://netb2b.com - ”The magazine for e-commerce and marketing strategists,” Netmarketing offers an ongoing section entitled “Special Features”. Examples from this section include the “B2B100″ that reports the top advertisers by spending or by medium, and “The NetMarketing 200″ that details their ranking of the best b-to-b Web sites.Daily news articles and regular departments such as “E-Commerce” and “Benchmarks” are also available.
Please see Pardee Library’s MRI+ Mediamark Tutorial for instructions. For classroom use only.
Brandweek: Brand Directory
Pardee Library Reference - X HF 6182 U5 A34
Annual directory of brand-name products and services and the U.S. organizations that market them.Listings include key marketing personnel, corporate executives, location, telephone and fax numbers.Indexed by product/service, brand marketer, and geography.
Encyclopedia of Consumer Brands
Pardee Library Stacks - X HF 5415.3 E527 1994
Indexes, in 3 volumes, brand and/or product histories, marketing strategies, advertising information, key competitors and contact information for nearly 600 of the most popular brands in America.Each brand’s article includes a list of suggested further reading.Indexed by brand names, companies and persons, advertising agencies, and brand categories.Data is from 1994.
http://marketing.about.com/od/marketingyourbrand - The About.com portal for Marketing contains a section on Marketing Your Brand. A source for articles and resources on branding strategy, logo design, company name issues, and other related topics.
For more information, see Books and Finding Articles in Marketing & Advertising guide.