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Direct Marketing

Direct Marketing

DMA Publications

Pardee Library Reference Desk - Reference Desk Section
Two publications from the direct Marketing Association:

  1. Statistical Fact Book includes projections, sales figures, expenditure data, media usage, interactive trends, and purchasing habits for a variety of media.
  2. Response Rate Report includes response rates, media, costs, and ROI for a variety of industries.
Note: Detailed product and media demographics include cross tabulations of product/service data by demographic characteristics and media audiences. Register using a BU e-mail address. Once logged in, click on “Mediamark Reporter” on top right corner of screen. For classroom use only.
See Pardee Library’s MRI+ Mediamark Tutorial for instructions.

Note: See Direct Marketing List Source for advertising contacts.

See also, Books and Finding Articles in the Marketing & Advertising guide.