Pardee Library Reference Desk - Reference Desk Section
Two publications from the direct Marketing Association:
- Statistical Fact Book includes projections, sales figures, expenditure data, media usage, interactive trends, and purchasing habits for a variety of media.
- Response Rate Report includes response rates, media, costs, and ROI for a variety of industries.
Note: Detailed product and media demographics include cross tabulations of product/service data by demographic characteristics and media audiences. Register using a BU e-mail address. Once logged in, click on “Mediamark Reporter” on top right corner of screen. For classroom use only.
See Pardee Library’s MRI+ Mediamark Tutorial for instructions.
See also, Books and Finding Articles in the Marketing & Advertising guide.