Advertising
Ad Costs
Marketer’s Guide To Media
Pardee Reference – Reference Desk Section
X HF 5826.5 M45
Annual. This work gives estimates for costs of placing ads in medias such as television, magazines, and radio programs. Demographic breakdowns for television include information by geography, age, sex, and length of commercial.
some ad pricing information.
Network Spot Costs
TV Network spot costs can be found in the late October edition of Advertising Age, which can be found in Current Periodicals at Pardee Library. See chart in this October 21st, 2012 article which can be found online -
http://adage.com/article/media/tv-ad-prices-idol-match-football/237874/
The Advertising Media Internet Center (AMIC)
http://www.amic.com - AMIC provides various resources about advertising. Follow the “Ad Data” link in the lower right hand corner of the home page to find information about magazine, radio, television, and internet audiences and costs. Registration is free but required to access this information.
See also, Finding Articles in Marketing & Advertising guide.
Ad Expenditures
Leading National Advertisers Corporate Profiles
http://adage.com/images/random/lna2007.pdf - Advertising Age special report “100 Leading National Advertisers” includes detailed expenditures by company and industry. – More recent information can be found in the Advertising Age Annual, at the Pardee Library Reference Desk.
The Advertising Red Books
Pardee Reference – Marketing Section
X HF 5805 F15
Annual. Provides information on over 25,000 companies that spend a minimum of $200,000 on advertising per year. Each entry contains company name, address, products, advertising expenditures, key personnel, and advertising agency if applicable.Volume 1 is arranged by business categories (54 general areas such as “appliances” and “sporting goods”); volume 2 indexes product categories by state, brand name, Standard Industrial Classification (SIC) code, and personnel.
Agencies & Trends
The Advertising Red Books
Pardee Reference - Marketing Section
X HF 5805 F15
Annual. Provides information on over 25,000 companies that spend a minimum of $200,000 on advertising per year. Each entry contains company name, address, products, advertising expenditures, key personnel, and advertising agency if applicable.Volume 1 is arranged by business categories (54 general areas such as “appliances” and “sporting goods”); volume 2 indexes product categories by state, brand name, Standard Industrial Classification (SIC) code, and personnel.
Note: Overview of industry offers current environment and trends.
Media Demographics
Note: Market research survey which provides the advertising industry with detailed demographic and marketing segment data on media audiences. Register using a BU e-mail address. Once logged in, scroll to the bottom of the screen and click on “Mediamark Reporter”. FOR CLASSROOM USE ONLY.
Please see Pardee Library’s MRI+ Mediamark Tutorial for instructions. For classroom use only.
Marketer’s Guide To Media
Pardee Reference – Reference Desk Section
X HF 5826.5 M45
Annual. This work gives estimates for costs of placing ads in medias such as television, magazines, and radio programs. Demographic breakdowns for television include information by geography, age, sex, and length of commercial.
Google Ad Planner
http://www.google.com/adplanner - Identify websites by target demographic. Includes information on top 1,000 websites.
Media Directories
Note: Includes information on circulation, advertising rates, newspapers, magazines, computer and community publications, radio and television, and other media.
Radio & Television
Marketer’s Guide To Media
Pardee Reference – Reference Desk
X HF 5826.5 M45
Annual. Includes ‘average network TV household ratings’ and profile of adult viewers of selected cable networks’, etc. Demographic breakdowns for television include information by geography, age, sex, and length of commercial. Some ad pricing information (for networks). Similar information for Radio.
Note: Select the product database, and a search through it yields television demographics and some radio.
Cabletelevision Advertising Bureau
Site has profiles of cable networks which include estimates of network viewers, base demographics, and programming genres. Browse by multicultural groups, programming genres, and demographic segments.
What a Spot Costs
TV Network spot costs can be found in the October 26th, 2009 edition of Advertising Age, which can be found in Current Periodicals at Pardee Library.Copies can also be found at the library Reference Desk.The latest information can be found online -
http://adage.com/article?article_id=146495#sun
Television Rankings & Ratings:
TV by the Numbers
Includes many different rankings including syndicated and broadcast TV.
Nielsen Top 10
http://www.nielsen.com/us/en/insights/top10s/television.html - Updated top 10 ratings for broadcast, cable, and syndicated TV shows.
can also be found at the following Web site -
Zap 2 it – http://www.zap2it.com/tv/ratings/
- Top 20 Cable Program Networks
Statistics from National Cable and Telecommunications Association.
- TVB Online
Research Central from the Television Bureau of Advertising. Program Ratings & Rankings.
For more on the Television industry see the following journals:
- Broadcasting & Cable
- Television Week
For more on Radio see:
Arbitron.com for free studies and reports (lower right).
Sample Ads
Ad Age Century
Produced by Advertising Age, one of the leading advertising trade
journals, this site provides an advertising timeline as well as ranking
lists for the top ads, campaigns, and jingles.
Ad*Access
Duke University has digitized over 7000 advertisements that were
printed in newspapers and magazines between 1911 and 1955. They reflect
main developments in American society, culture, business and technology.
AdForum.com
Collections of ads in all types of media and various industries.
AdCritic.com
Searchable database of TV ads.
AdFlip.com
Searchable ads archive.
Emergence of Advertising in America: 1850-1920
Funny Super Bowl TV Commericals, 1998-2005: From About.com
Google.com
Do an “image” search with name of product or brand, with word “advertising”.
iFilm.com
Superbowl-Ads.com
Encyclopedia of Major Marketing Campaigns
Organized alphabetically by company name, this work covers 500 campaigns, current and historical. It includes overview, historical context, target market, competition, market strategy, and further reading.