Advertising

Key Sources

Description: An online database that tracks millions of brands across 18 media and ranks top spenders by industry, parent, brand, etc.
Note: There are only 3 users at a time, so LOG-OFF WHEN YOU ARE DONE!
For help, click on Ad$pender Tutorial.

Note: Directory of advertising agencies, key clients and brands, includes media expenditures and sample ads.
Please remember to log-out after every use. There is a Sign Out link on the upper right-hand corner of the database.

Note: Market research survey which provides the advertising industry with detailed demographic and marketing segment data on media audiences. Register using a BU e-mail address. Once logged in, scroll to the bottom of the screen and click on “Mediamark Reporter”. FOR CLASSROOM USE ONLY.

Marketer’s Guide To Media

Pardee Library Reference Desk - X HF 5826.5 M45
Annual. This work gives estimates for costs of placing ads in medias such as television, magazines, and radio programs. Demographic breakdowns for television include information by geography, age, sex, and length of commercial.
some ad pricing information.

Note: Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets .
The local market audiences section of SRDS is only compatible with Internet Explorer 9 or below. In order to access the local market audiences section located on the left hand side with Internet Explorer 11, please follow the steps below:
1. Check to see what version of Internet Explorer you have by clicking on the tools icon (looks like a gear) located in the upper right hand corner and then clicking on About Internet Explorer.
2. Log in to the SRDS database.
3. Click on the tools icon again and then click on Compatibility View settings.
4. Finally under add this website, enter the URL (in this case claritas.com) to the list, and then click Add.

* For more information, see Ad Costs, Ad Expenditures, Agencies & Trends, Media Demographics, Media Directories, Radio & Television, and Sample Ads in this guide.

Ad Costs

Note: Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets .
The local market audiences section of SRDS is only compatible with Internet Explorer 9 or below. In order to access the local market audiences section located on the left hand side with Internet Explorer 11, please follow the steps below:
1. Check to see what version of Internet Explorer you have by clicking on the tools icon (looks like a gear) located in the upper right hand corner and then clicking on About Internet Explorer.
2. Log in to the SRDS database.
3. Click on the tools icon again and then click on Compatibility View settings.
4. Finally under add this website, enter the URL (in this case claritas.com) to the list, and then click Add.

Marketer’s Guide To Media

Pardee Library Reference Desk – X HF 5826.5 M45
Annual. This work gives estimates for costs of placing ads in medias such as television, magazines, and radio programs. Demographic breakdowns for television include information by geography, age, sex, and length of commercial.
some ad pricing information.

Network Spot Costs

TV Network spot costs can be found in the late October  edition of Advertising Age, which can be found in Current Periodicals at Pardee Library. See chart in this October 21st, 2012 article which can be found online -
http://adage.com/article/media/tv-ad-prices-football-king/244832/

The Advertising Media Internet Center (AMIC)

http://www.amic.com - AMIC provides various resources about advertising. Follow the “Ad Data” link in the lower right hand corner of the home page to find information about magazine, radio, television, and internet audiences and costs. Registration is free but required to access this information.

See also,  Finding Articles in Marketing & Advertising guide.

Ad Expenditures

Description: An online database that tracks millions of brands across 18 media and ranks top spenders by industry, parent, brand, etc.
Note: There are only 3 users at a time, so LOG-OFF WHEN YOU ARE DONE!
For help, click on Ad$pender Tutorial.

Note: Directory of advertising agencies, key clients and brands, includes media expenditures and sample ads.
Please remember to log-out after every use. There is a Sign Out link on the upper right-hand corner of the database.

Leading National Advertisers Corporate Profiles

http://adage.com/images/random/lna2007.pdf - Advertising Age special report “100 Leading National Advertisers” includes detailed expenditures by company and industry. – More recent information can be found in the Advertising Age Annual, at the Pardee Library Reference Desk.

Agencies & Trends

Note: Directory of advertising agencies, key clients and brands, includes media expenditures and sample ads.
Please remember to log-out after every use. There is a Sign Out link on the upper right-hand corner of the database.

 

Note: Overview of industry offers current environment and trends.

 

Media Demographics

Note: Market research survey which provides the advertising industry with detailed demographic and marketing segment data on media audiences. Register using a BU e-mail address. Once logged in, scroll to the bottom of the screen and click on “Mediamark Reporter”. FOR CLASSROOM USE ONLY.

Please see Pardee Library’s MRI+ Mediamark Tutorial for instructions. For classroom use only.

Marketer’s Guide To Media

Pardee Reference – Reference Desk Section
X HF 5826.5 M45
Annual. This work gives estimates for costs of placing ads in medias such as television, magazines, and radio programs. Demographic breakdowns for television include information by geography, age, sex, and length of commercial.

Google Ad Planner

http://www.google.com/adplanner - Identify websites by target demographic. Includes information on top 1,000 websites.

Media Directories

Note: Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets .
The local market audiences section of SRDS is only compatible with Internet Explorer 9 or below. In order to access the local market audiences section located on the left hand side with Internet Explorer 11, please follow the steps below:
1. Check to see what version of Internet Explorer you have by clicking on the tools icon (looks like a gear) located in the upper right hand corner and then clicking on About Internet Explorer.
2. Log in to the SRDS database.
3. Click on the tools icon again and then click on Compatibility View settings.
4. Finally under add this website, enter the URL (in this case claritas.com) to the list, and then click Add.

 

Radio & Television

Marketer’s Guide To Media

Pardee Library Reference Desk – X HF 5826.5 M45
Annual. Includes ‘average network TV household ratings’ and profile of adult viewers of selected cable networks’, etc. Demographic breakdowns for television include information by geography, age, sex, and length of commercial. Some ad pricing information (for networks). Similar information for Radio.

Note: Select the product database, and a search through it yields television demographics and some radio.

Note: Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets .
The local market audiences section of SRDS is only compatible with Internet Explorer 9 or below. In order to access the local market audiences section located on the left hand side with Internet Explorer 11, please follow the steps below:
1. Check to see what version of Internet Explorer you have by clicking on the tools icon (looks like a gear) located in the upper right hand corner and then clicking on About Internet Explorer.
2. Log in to the SRDS database.
3. Click on the tools icon again and then click on Compatibility View settings.
4. Finally under add this website, enter the URL (in this case claritas.com) to the list, and then click Add.

Cabletelevision Advertising Bureau

Site has profiles of cable networks which include estimates of network viewers, base demographics, and programming genres. Browse by multicultural groups, programming genres, and demographic segments.

What a Spot Costs

TV Network spot costs can be found in the October 26th, 2009 edition of Advertising Age, which can be found in Current Periodicals at Pardee Library.Copies can also be found at the library Reference Desk.The latest information can be found online -
http://adage.com/article?article_id=146495#sun

Television Rankings & Ratings:

TV by the Numbers

Includes many different rankings including syndicated and broadcast TV.

Nielsen Top 10

http://www.nielsen.com/us/en/insights/top10s/television.html - Updated top 10 ratings for broadcast, cable, and syndicated TV shows.
can also be found at the following Web site -
Zap 2 it – http://www.zap2it.com/tv/ratings/

- Top 20 Cable Program Networks

Statistics from National Cable and Telecommunications Association.

- TVB Online

Research Central from the Television Bureau of Advertising.  Program Ratings & Rankings.

For more on the Television industry see the following journals:

- Broadcasting & Cable
- Television Week

For more on Radio see:

Arbitron.com for free studies and reports (lower right).

Sample Ads

Note: Directory of advertising agencies, key clients and brands, includes media expenditures and sample ads.
Please remember to log-out after every use. There is a Sign Out link on the upper right-hand corner of the database.

Ad Age Century

Produced by Advertising Age, one of the leading advertising trade
journals, this site provides an advertising timeline as well as ranking
lists for the top ads, campaigns, and jingles.

Ad*Access

Duke University has digitized over 7000 advertisements that were
printed in newspapers and magazines between 1911 and 1955. They reflect
main developments in American society, culture, business and technology.

AdForum.com

Collections of ads in all types of media and various industries.

AdCritic.com

Searchable database of TV ads.

AdFlip.com

Searchable ads archive.

Emergence of Advertising in America: 1850-1920

 

Funny Super Bowl TV Commericals, 1998-2005: From About.com

 

Google.com

Do an “image” search with name of product or brand, with word “advertising”.

iFilm.com

 

Superbowl-Ads.com

 

Encyclopedia of Major Marketing Campaigns

Organized alphabetically by company name, this work covers 500 campaigns, current and historical. It includes overview, historical context, target market, competition, market strategy, and further reading.