Industry Guide: Toys and Games
Industry Survey Locator Try this research guide organized by Pardee librarians to find Industry Surveys available through library sources online and in print. Or look at the individual surveys below:
Search Terms: Games, Toys
Datamonitor Industry Profiles Available in Business Source Complete Datamonitor is an information company specializing in industry analysis. These industry profiles contain information on market segmentation, leading companies, and forecasts.
Selected Reports: Toys and Games: United States
Selected Reports: SIC 3942 Dolls and Stuffed Toys SIC 3944 Games, Toys, and Children’s Vehicles
Selected Report: Toy and Hobby Stores – Quarterly Update Toy Manufacture – Quarterly Update
Hoover’s Industry Snapshots Available in LexisNexis Academic Industry Snapshots include key players and company rankings, descriptions and links for terminology, associations and organizations, and selected resources. Some reports are a few lines but include important links for more information. Selected Reports: Toys and Games Toys and Games Retail
Selected Reports: Hobby & Toy Stores in the US – 45112
Toy, Doll & Game Manufacturing in the US – 33993
Search Terms: Games Selected Reports: Gaming in the Interactive World – US – July 2009
Pardee Reference Collection (Demographic/Market Segments)
Pardee reference collection is located on the 3rd floor of the Pardee library and located on table 1B. Reference books are available to students on a range of marking topics such as, advertising, market segmentation, psychographics and media pricing. Relevant titles include:
Kidfluence (Reference X HC 79 .C6 S88)
What Kids Buy and Why (Reference X HF 5415.32 .A25)
Marketing to the New Super Consumer: Mom & Kid (Reference X HF 5415.32 .C64)
Industry News and Trade Publications:
Selected Search Terms: toys, dolls, games, toy industry, electronic games
Selected trade publications available through eJournals:
Help in searching for SIC/NAICS codes:
The Industry Statistics Sampler, on the right hand column of the U.S. Economic Census, allows you to search related industries and NAICS codes by keyword.
Find your NAICS code, and you will find the corresponding SIC code.
Search by keyword to find the NAICS code for the industry you are researching. Includes both 2007 NAICS codes and 2002 NAICS codes.
2007 Economic Census data is being released over time in the American FactFinder.
Go to: the Industry Survey Locator Industry Surveys often provide information on trade associations.Another source of trade associations is:
Selected Industry Associations: