Industry Guide: Sports Equipment

Industry Overviews:

Industry Survey Locator

Try this research tool organized by Pardee librarians to find Industry Surveys available through library sources online and in print. Or look at the individual surveys below:

Search Terms: sports equipment, sporting goods, athletic goods

MarketLine (Formerly Datamonitor) Industry Profiles

Note: MarketLine (Formerly Datamonitor) Industry Profiles provide profiles on industries worldwide and are available through the Business Source Complete database. Each industry profile includes a market overview, market share, market size, leading companies in the industry and market forecasts. To locate an industry survey, type the industry name in the search box, select title from the drop-down menu and click on the Search button.

Selected Reports:
Sports Equipment Industry Profile: United States
Sports Equipment Industry Profile: Global

Selected Reports:

SIC 3949 Sporting and Athletic Goods, Not Elsewhere Classified
SIC 5941 Sporting Goods Stores and Bicycle Shops


Hoover’s Industry Snapshots
Available in LexisNexis Academic
Industry Snapshots contain detailed overviews including key players and company rankings, descriptions and links for terminology, associations and organizations, and selected resources. Some reports are a few lines but include important links for more information.

Selected Reports:Fitness Equipment

Sporting Goods Equipment



IBISWorld (1999)

Selected Reports:Sporting & Athletic Goods Manufacturing in the US – 33992
Sporting Goods Stores in the US – 45111

Sporting Goods Wholesaling in the US – 42191

Gym & Exercise Equipment Manufacturing in the US – 33992b

Market Research:

Mintel oxygen (200?)
Note: Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. Tip: You’ll need to create an account to use Mintel with your BU e-mail address.
Mintel Graphing Tutorial
Search Terms: apparel, sports, equipment
Selected Reports:Action and Extreme Sports – US – March 2011
Home Fitness Equipment – US – September 2002
Golf Equipment – US – March 2003
Exercise Trends – US – June 2010
Athletic Shoes- US – June 2008
Sporting Goods: Team Sports – US – August 2008




Sports Market Place Directory

HD9992.U5 S667 2008 (Pardee Reference Collection)

Statistics in Sports


Note: Standard Rate & Data Service (SRDS) provides media advertising rates, contact information circulation information etc. for consumer and business magazine, newspaper, television, direct marketing, radio, online and out-of-home domestic and international markets .
The local market audiences section of SRDS is only compatible with Internet Explorer 9 or below. In order to access the local market audiences section located on the left hand side with Internet Explorer 11, please follow the steps below:
1. Check to see what version of Internet Explorer you have by clicking on the tools icon (looks like a gear) located in the upper right hand corner and then clicking on About Internet Explorer.
2. Log in to the SRDS database.
3. Click on the tools icon again and then click on Compatibility View settings.
4. Finally under add this website, enter the URL (in this case to the list, and then click Add.


TableBase (Part of RDS Business Suite)

Note: Data in tabular and chart form. Market share, advertising expenditures and other marketing related statistics from trade magazines and reports.


Industry News and Trade Publications:


Note: ABI/INFORM GLOBAL indexes, abstracts, and provides full text of articles in business magazines, journals, and the Wall Street Journal. ABI/Inform covers more than 1,600 leading business and management publications and scholarly journals with full text for 700 of these titles. ABI/Inform Global also includes ABI/Inform Trade and Industry which covers more than 750 trade publications and ABI/Inform Dateline which provides coverage of more than 140 local, city, state, and regional business publications as well as business-oriented newswire services from the U.S. and Canada.

Note: Current news from business magazines, scholarly and trade journals.

Factiva (2001)
Note: Current news from thousands of international newspapers, newswires and trade journals. Includes Wall Street Journal.

Note: Search by SIC code for articles about an industry.

Note: Current news from major and local newspapers and newswires.

Selected Search Terms:sports equipment, athletic equipment, recreational equipment

Selected Trade Publications available through eJournal Locator:

Sports Engineering
(available through Springer-Verlag LINK)


Sports Marketing
(available through Business Source Complete)

(available through Directory of Open Access Journals)

SportsTURF (1992)
(available through General OneFile)



Mergent online (1997]-)
Note: This database will compare company against company using ratios and financial metrics, access company SEC filings like 10-k’s as well as annual reports and allows you to export financials into Excel.

Help in searching for SIC/NAICS codes:

Economic Census: Industry Snapshots
The Industry Snapshots present key statistics from the Economic Census and per capita ratios using data from Population Estimates for a user-selected industry. To choose the industry you are interested in: enter the 2012 North American Industry Classification System (NAICS) code or keyword into the NAICS SEARCH box or choose the industry from the SELECT AN INDUSTRY menu to the left.

U.S. Census Bureau Industry Statistics Portal
This application provides access to the Census Bureau programs that provide economic data for a user-selected industry. To choose the industry you are interested in enter the 2012 North American Industry Classification System (NAICS) code or keyword into the NAICS SEARCH box or choose the industry from the SELECT AN INDUSTRY menu to the left.  Once you are on the industry page, click on Economic Data in AFF (American Fact Finder)  to view the list of industry data available through the Economic Census.  Click on the 2007 data year to access the Economic Census data series that can be downloaded into Excel.

U.S. Census NAICS-SIC Correspondence Tables

Find your NAICS code, and you will find the corresponding SIC code.

North American Industry Classification System (NAICS) Search
Search by keyword to find the NAICS code for the industry you are researching. Includes both 2007 NAICS codes and 2002 NAICS codes.

Industry Associations:

Go to: the Industry Survey Locator

Industry Surveys often provide information on trade associations.

Another source of trade associations is: 

Take a look at selected industry websites under sports.

Selected Industry Associations:

National Association for Sports & Physical Education (NASPE)
National Sporting Goods Association (NSGA)
National Association of Sporting Goods Wholesalers (NASGW)