Industry Information Sources

Industry Identification



The North American Industry Classification system, known as the NAICS code, is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. The NAICS codes were developed jointly by the United States, Mexico and Canada to replace the Standard Industrial Classification system, known as the SIC code, although SIC codes are still used in a variety of publications and information sources.


Many of the Pardee Library databases used for Company Information, such as Mergent, Hoovers, or Reference USA, supply both NAICS and SIC codes. The following government databases can also help with this search:


Economic Census: Industry Snapshots
The Industry Snapshots present key statistics from the Economic Census and per capita ratios using data from Population Estimates for a user-selected industry. To choose the industry you are interested in: enter the 2012 North American Industry Classification System (NAICS) code or keyword into the NAICS SEARCH box or choose the industry from the SELECT AN INDUSTRY menu to the left.

U.S. Census Bureau Industry Statistics Portal
This application provides access to the Census Bureau programs that provide economic data for a user-selected industry. To choose the industry you are interested in enter the 2012 North American Industry Classification System (NAICS) code or keyword into the NAICS SEARCH box or choose the industry from the SELECT AN INDUSTRY menu to the left.  Once you are on the industry page, click on Economic Data in AFF (American Fact Finder)  to view the list of industry data available through the Economic Census.  Click on the 2007 data year to access the Economic Census data series that can be downloaded into Excel.


North American Industry Classification System (NAICS) Search
Search by keyword to find the NAICS code for the industry you are researching. Includes 2012, 2007 and 2002 NAICS codes.

Standard Industrial Classification Manual (SIC) Search
Search by keyword to find the SIC code for the industry you are researching.


Industry Overviews

Pardee Library Industry Survey Locator
Check here first! Pardee Librarians create and maintain this database which links to industry surveys by subject from the following databases:


Note: Contains industry surveys from First Research (U.S. Reports) and Business Monitor International (U.S. and International). Select the “Browse” tab for a listing of these reports.
Note: Contains Industry Surveys from MarketLine (Formerly Datamonitor), Global Insight and EIU Economist Intelligence Unit Industry Forecasts. For industries in other countries, go to Business Source Complete’s main page, select Industry Profiles, select Country. (You can do a search for an industry by using the Ctrl + F function and typing in the industry name.) Also, find articles in Business Source Complete by keyword, author, title and publication.
Note: Consult the Industry Survey Locator for these surveys which cover industry organization,structure, background, development, and current conditions. Covers manufacturing and non-manufacturing industries. Type in the SIC code given in the Industry Survey Locator.
IBISWorld (1999)
Note: Industry snapshots include statistics and key facts as well as information on key issues facing the industry.

Investment Reports

Note: Investext Plus provides research reports written by analysts at leading investment banks, brokerage houses and consulting firms. Includes both current and historical reports.
Only compatible with Internet Explorer. In order to access Investext with IE 11, please follow the steps below.
1. Log into Investext.
2. Click on Gear icon in upper right next to house and star icon and then click on Compatibility View Settings.
3. Under Add this website, click or tap Add and the URL of the site (i.e. thomsonone) should be added automatically. Then close the box and refresh the database.
Please remember to log out after each use.
If you receive this message: “Error Authenticating User” when logging into Investext, please contact the Pardee Library Services Desk.
Note: S&P Industry Surveys includes current trends, how the industry operates, downloadable company data and links to industry trade associations. Search for industry surveys by using the Industry Surveys Quick Link or enter a company name or ticker symbol in the Database Search box to obtain the related industry survey as well as the company profile information.
Note: Provides market and financial data on companies, industries, mutual funds and other securities. To search for Value Line Investment Surveys for industries, go to Stocks – Premium Content – Lookup Industry and search by industry name.

Market Research

Frost & Sullivan
Note: Frost & Sullivan reports cover technology and market trends in various technology, energy and manufacturing related fields. Type keywords into search box in upper right sidebar.


Gartner Research

Note: Gartner, Inc. is a well known information technology research and advisory company. Gartner provides technology-related information and insights to help clients make informed decisions related to information technology. Reports contain research findings and advice on technology markets, topics, and industries. Gartner Research is provided to the BU community through BU’s Information Services and Technology’s subscription.  Log in to the website using your BU login name and Kerberos password.

Mintel oxygen (200?)
Note: Mintel reports provide information on markets for consumer products, travel, lifestyles, and leisure. Our subscription predominately covers products and markets in the United States. Each report combines data & analysis of the competitive landscape and consumer profiles. Tip: You’ll need to create an account to use Mintel with your BU e-mail address.
Mintel Graphing Tutorial


Industry Ratios

For information and sources on Industry Ratios, see the Business Tutorial for Industry Ratios.


Market Share

Market Share Reporter
Note: Previous editions of the Market Share Reporter are available in the Pardee Library Reference Collection. An annual compilation of reported market share data on companies, products, and services. Organized by SIC code.


TableBase (Part of RDS Business Suite)
Note: Data in tabular and chart form. Market share, advertising expenditures and other marketing related statistics from trade magazines and reports.


Trade Associations

Many Trade Association websites can be a good source of statistical information, industry overviews, or links to other useful websites. You can Google an industry “association” on the web, or look at the the sources below for website URLs.


Note: Contains information and descriptions of industry trade associations world wide; includes U.S. and international organizations.
Hoover’s Industry Snapshots in Lexis Nexis
Industry snapshots include one sentence descriptions and links for terminology, associations and organizations and selected resources.


Selected Industry Associations on the Industry Survey Locator
Contain links to association websites that contain research and statistics about their respective industry.


Trade Journals & Magazines

Note: Find articles on industries, companies, and business topics from business and management journals and industry specific trade publications. ABI includes full text articles from the WALL STREET JOURNAL.
Note: Business Source Complete contains indexes, abstracts and full text of business publications, scholarly publications and peer-reviewed journals. Among the sources covered in this database are EIU (Economist Intelligence Unit) country economic reports, company profiles and industry profiles from MarketLine (Formerly Datamonitor), and monographs.
Factiva (2001)
Note: Do a free text search or use intelligent indexing for Subject (Editor’s Choice) or Industry. For trade journals select Source Category from My Source Lists and select publications by industry on drop down menu.
Note: Articles in newspapers, trade journals, wire services and transcripts.