Career: Marketing

This guide includes books,  databases, journals  and websites which can help a career search in Marketing related fields.

About the Industry

Vault Online Career Library

Available to Questrom majors, minors and alums only.   See ‘Industries & Professions’ tab for information on a broad range of industries. See ‘Guides’ tab for premium Industry & Company Guides.

For more about the industry, see associations, books, magazines, and websites below.



American Association of Advertising Agencies
American Marketing Association
Boston Chapter of the American Marketing Association
Business Marketing Association
The International Advertising Association



The following books may be found in Pardee Library Reference:

Careers in Brand Management X HF 5415.15 C37
Harvard Business School guide to careers in marketing X HF 5415.35 M36
Sales Careers  X HF 5438.25 N46

The following circulating books can be found in the Pardee Library stacks:

Rebuilding the brand;how Harley Davidson became king of the road
HD9710.5 U54 H373 2014
Vault Career Guide to Marketing and Brand Management X HF 5415.35 G66
Conversations with marketing masters  HF5415 M374 2007
Pop! creating the perfect pitch…
HF5415.123 H68 2009
Careers in Advertising X HF 5828.4 C38
Idea Industry: how to crack the advertising career code
HF 5828.4 R63 2008

The following books can be found online:

The digital marketer: ten new skills you must learn to stay relevant and customer- centric  2014
What great brands do: the seven brand-building principles that separate the best from the rest  2014



Note: Directory of advertising agencies, key clients and brands, includes media expenditures and sample ads.
Please remember to log-out after every use. There is a Sign Out link on the upper right-hand corner of the database.


Brandweek: Client/Brand Directory

Pardee Reference: Marketing X HF 6182 U5 A34
Annual directory of brand-name products and services and the U.S. organizations that market them.Listings include key marketing personnel, corporate executives, location, telephone and fax numbers.Indexed by product/service, brand marketer, and geography.

The Green Book

Pardee Reference: Marketing X HF 5415.2 G69
Annual.International directory of marketing research companies and services. Each entry contains a description of services offered.

O’Dwyer’s Directory of Public Relations Firms

Pardee Reference: Marketing  X HM 263 O37
Annual.Lists 2,400 public relations firms and public relations departments of advertising agencies, and their branches.Includes directory information along with public relations activities practiced, and names of key personnel.Arranged by name of public relations firm and includes a cross-index of client companies to public relations firms.
See online directory –

Magazines & Journals

The following databases index articles from business and marketing related journals and magazines


Note: ABI/INFORM GLOBAL indexes, abstracts, and provides full text of articles in business magazines, journals, and the Wall Street Journal. ABI/Inform covers more than 1,600 leading business and management publications and scholarly journals with full text for 700 of these titles. ABI/Inform Global also includes ABI/Inform Trade and Industry which covers more than 750 trade publications and ABI/Inform Dateline which provides coverage of more than 140 local, city, state, and regional business publications as well as business-oriented newswire services from the U.S. and Canada.

Business Source Complete

Note: BUSINESS SOURCE COMPLETE contains indexes, abstracts and full text of business publications, scholarly publications and peer-reviewed journals.

Factiva (2001)
Description: Provides worldwide full text coverage of local and regional newspapers, trade publications, business newswires, press release wires, media transcripts, news photos, business-rich Web sites, investment analyst reports, market research reports, country and regional profiles, company profiles, historical market data.

The list below includes marketing related journals & magazines:

Advertising Age

Print version can be found in Pardee Library, current periodicals.

Advertising World – Extensive directory of advertising and marketing links, organized by subject.


Print version can be found in Pardee Library,  current periodicals.



Advertising Education Foundation – Contains research and job fair resources. – Marketing positions specifically in the consumer packaged good industry. – Focuses on sale resources for both sales and marketing professionals. – Contains marketing jobs postings. – Resources from American Marketing Association include job posting section and access to relevant marketing issues. A good site to research profession. – Contains relevant industry news and information.

PR & Marketing Network – Highlights marketing related publications and seminars.