Career: Marketing

This guide includes books,  databases, journals  and websites which can help a career search in Marketing related fields.

About the Industry

Vault Online Career Library

Available to SMG majors, minors and alums only.   See ‘Industries & Professions’ tab for information on a broad range of industries. See ‘Guides’ tab for premium Industry & Company Guides.

The following books may be found in Pardee Library Reference:

While the Pardee Library is closed for the summer, books may be retrieved through Mugar Library Circulation.

Careers in Brand Management X HF 5415.15 C37
Vault Career Guide to Marketing and Brand Management X HF 5415.35 G66
Harvard Business School guide to careers in marketing X HF 5415.35 M36
Sales Career
s  X HF 5438.25 N46
Careers in Advertising X HF 5828.4 C38

The following circulating book can be found in the stacks:

Idea Industry: how to crack the advertising career code HF 5828.4 R63 2008

Associations

American Association of Advertising Agencies
American Marketing Association
Boston Chapter of the American Marketing Association
Business Marketing Association
The International Advertising Association

 

Directories

Note: Directory of advertising agencies, key clients and brands, includes media expenditures and sample ads.
Please remember to log-out after every use. There is a Sign Out link on the upper right-hand corner of the database.

 

Brandweek: Client/Brand Directory

Pardee Reference: Marketing X HF 6182 U5 A34
Annual directory of brand-name products and services and the U.S. organizations that market them.Listings include key marketing personnel, corporate executives, location, telephone and fax numbers.Indexed by product/service, brand marketer, and geography.

The Green Book

Pardee Reference: Marketing X HF 5415.2 G69
Annual.International directory of marketing research companies and services. Each entry contains a description of services offered.

O’Dwyer’s Directory of Public Relations Firms

Pardee Reference: Marketing  X HM 263 O37
Annual.Lists 2,400 public relations firms and public relations departments of advertising agencies, and their branches.Includes directory information along with public relations activities practiced, and names of key personnel.Arranged by name of public relations firm and includes a cross-index of client companies to public relations firms.
See online directory – http://www.odwyerpr.com/pr_firms_database/index.htm

Magazines & Journals

The following databases index articles from business and marketing related journals and magazines

Business Source Complete

Note: BUSINESS SOURCE COMPLETE contains indexes, abstracts and full text of business publications, scholarly publications and peer-reviewed journals.

Factiva (2001)
Description: Provides worldwide full text coverage of local and regional newspapers, trade publications, business newswires, press release wires, media transcripts, news photos, business-rich Web sites, investment analyst reports, market research reports, country and regional profiles, company profiles, historical market data.

The list below includes marketing related journals & magazines:


Advertising Age

Print version can be found in Pardee Library, current periodicals.


Advertising World

http://advertising.utexas.edu/world - Extensive directory of advertising and marketing links, organized by subject.

Adweek

Print version can be found in Pardee Library,  current periodicals.

Brandweek

http://www.brandweek.com

Websites

Advertising Education Foundation

http://www.aef.com - Contains research and job fair resources.

CPGjoblist.com

http://www.cpgjoblist.com/html/index.php - Marketing positions specifically in the consumer packaged good industry.

justsell.com

http://www.justsell.com - Focuses on sale resources for both sales and marketing professionals.

MarketingJobs.com

http://www.marketingjobs.com - Contains marketing jobs postings.

MarketingPower.com

http://www.marketingpower.com - Resources from American Marketing Association include job posting section and access to relevant marketing issues. A good site to research profession.

MarketingProfs.com

http://www.marketingprofs.com - Contains relevant industry news and information.

PR & Marketing Network

http://prandmarketing.com - Highlights marketing related publications and seminars.