Arts Administration II: Data and Information Sources

The purpose of this Guide is to provide a checklist of links to sources where you can find data and information on fundraising and philanthropy, marketing and advertising, demographics, and for profit and non-profit companies.  Its companion Guide, Arts Administration I: Researching Topics in Books, Journals, and Newspapers, offers suggestions for finding books and periodical articles. To navigate this page, use Guide Index above or scroll down.


artsfactorArts Factor Report 2014, ArtsBoston.  Released June 10, 2014.  “The Arts Factor is an initiative established by ArtsBoston that uses data to demonstrate the positive impact that arts and culture has on Greater Boston. The Arts Factor 2014 Report features new research on the ways that the region’s nonprofit arts and cultural sector transforms lives, builds stronger communities, and strengthens the local economy.” Click here for more information about the Report.  Click here for the Media Kit.



Culture Track 2014: Focus on Boston. In partnership with the Museum of Fine Arts, Boston.  Released September 26, 2014. “Revealing new insights into the unique characteristics and tendencies of greater Boston’s cultural audiences, the study results offer data that is meant to inform strategic planning and ensure enduring growth of regional arts and culture institutions.”  Click here for the presentation.  Click here for the press release.

Fundraising and Philanthropy

Associations unlimited (Online) This database combines several encyclopedias: Encyclopedia of associations. International organizations; and Encyclopedia of associations: Regional, state, and local organizations. Includes IRS data on U.S. 501(c) nonprofit organizations. To find arts organizations, for example, use the Subject search “Arts”; the information includes grant and award information.  Some search categories:  Association Name or Acronym, Location, Subject, IRS Data for U.S. Non-Profit Organizations (if you do not know the name of your organization, type “arts” in the Organization search box.

CECP: Committee Encouraging Corporate Philanthropy

Founded by Paul Newman in 1999, CECP is “a coalition of CEOs united in the belief that societal improvement is an essential measure of business performance. Founded in 1999, CECP has grown to a movement of more than 150 CEOs of the world’s largest companies across all industries.” Giving in Numbers: 2015 Edition based on data from 271 companies, including 62 of the largest 100 companies in the Fortune 500. The sum of contributions across all respondents of the recent survey on 2014 contributions totaled more than $18.5 billion in cash and in-kind giving.

Foundation Center Sitemap The Foundation Center is the major source of information about philanthropy worldwide.  It collects data, publishes reports, maintains online databases and provides analyses and training.  Grantmakers and their grants is a comprehensive database.

Foundation directory online “Includes several databases: a database of the entire universe of over 108,000 foundations, corporate giving programs, and grantmaking public charities in the U.S.; a database of over 4,000 sponsoring companies, offering a quick pathway to corporate funders; a database of over 3 million recently awarded grants; and a keyword-searchable database of over 1 million recently filed IRS Forms 990 and 990-PF...”  (PDFs of tax returns filed by non-profit organizations.)  Form 990: provides the public with financial information about a given organization, and is often the only source of such information. The Foundation Directory is a Boston University subscription database requiring your BU login.

Grant Opportunities and Resources.  MASSART (Massachusetts College of Art and Design).

GuideStar: the national database of nonprofit organizations “A free service on the programs and finances of charities and nonprofits, news on philanthropy, and resources for donors and volunteers. Search by name, keyword, city or state, nonprofit type (public charity, private operating foundation, or private non-operating foundation), or income range.”  You must register to take full advantage of GuideStar’s products such as generating reports. Includes IRS Form 990.  Here is the entry for Boston Lyric Opera.

KickstarterA crowdfunding platform for creative projects in film, music, art, theater, games, comics, design, photography, and more.

Chronicle of Philanthropy.  News about nonprofit leaders, fund raisers, grant makers, and other people involved in the philanthropic enterprise.

Grantmakers in the Arts. Provides a library of material on philanthropic topics in the creative arts. “The mission of Grantmakers in the Arts (GIA) is to provide leadership and service to advance the use of philanthropic resources on behalf of arts and culture. GIA is the only national association of private and public funders making grants to artists and arts organizations in America.”  See their publication,  Grantmakers in the Arts Readers.

National Endowment for the Arts: Grants

AGM (Associated Grant Makers).  “Connect with over 120 Foundation Members and more than 600 Nonprofit Partners in Massachusetts and surrounding areas.”

BU Office of Sponsored Programs: Funding Information

BU Arts Initiative: Grants

Donor Research

Professional Organizations



National Center for Charitable Statistics: Urban Institute
click to enlarge


  • ACO, Academic charts online : music data analysis.  “…database of international charting albums and singles under exclusive academic license from Billboard, Official Chart Company, IFPI, Media Control, ARIA and more. A single search allows you to interpret, graph, analyze, compare and contrast musical trends in place and time. Includes: Audio samples for each track and album; Links to key scholarly music journals, databases and other resources…”
  • Foundation Center. Research Studies: National Trends.  “Our funding trends reports provide the latest data available on every aspect of U.S. foundation philanthropy. Our team of research experts analyzes and interprets the data on foundations that we collect — providing a national data source unique for its scope, depth, and historical value.”  Reports are available for download in PDF format.  Examples of reports are Foundation Stats, National Trend Reports, Understanding and Benchmarking Foundation Payment, Key Facts on Corporate Foundations, Key Facts on Community Foundations, and many more.
  • NADAC (National Archive of Data on Arts and Culture).  “open-access research data on arts and culture in the United States. We provide data for use with statistical packages (SPSS, Stata, SAS, and R), for use with Excel, and for online analysis. Each dataset is accompanied by full documentation, such as codebooks, questionnaires, and user guides.”
  • NCCS (National Center for Charitable Statistics): Urban Institute.  National clearinghouse of data on the nonprofit sector in the U.S.



Market Research

NEA (National Endowment for the Arts) Annual Reports.  The NEA conducts annual surveys on arts participation that include statistical data by regional and demographic information.  The surveys can be found either linked here in the Annual Reports or in the NEA website’s Publications section by selecting from the “Artistic Field” dropdown menu.  Additional data can be found in the Statistical Abstract of the United States ; this publication ceased with the 2012 edition.   The database, ProQuest Statistical Insight,  provides tabular data from NEA and NEH (National Foundation on the Arts and the Humanities) reports.

U.S. Census: American FactFinder Community Survey.  Data on the number, location, and basic demographic information for people who are employed in the Arts, Entertainment, and Recreation fields.  An efficient way to search this database is to l) choose Guided Search, 2) choose 4–Industry Codes, 3) the Code for Arts is 71 (or see below for subsections).

U.S. Census: Economic Census.  This census is conducted every five years.  It tabulates the number, location, and size of businesses.  Search by industry using NAICS (North American Industry Classification System).  For arts administration research use NAICS Code 71 (Arts, Entertainment, Recreation) and its subsections:

7111 Performing Arts Companies: 71111 Theater Companies and Dinner Theaters, 71112 Dance Companies, 71113 Musical Groups and Artists, 71119 Other Performing Arts Companies

712 Museums, Historical Sites and Similar Institutions: 71211 Museums, 71212 Historical Sites, 71213 Zoos and Botanical Gardens, 71219 Nature Parks and other Similar Institutions

7113 Promoters of Performing Arts

7114 Art Agents and Managers

7115 Independent Artist (Fine Art), Writers, Performers

To search this database, follow these steps:  1) click on “Find the data you need,”  2) click on “Visit the Finding Data Portal,”  3) click on “View the New Industry Statistics Portal,” 4) click on Select an Industry and click on 71 or a subsection.

U.S. Bureau of Labor Statistics:  American Time Use Survey (ATU).  Measures the amount of time people spend on various activities.  Data sets by year can be found here; arts are under “Sports and Leisure” which can be found in the list of activities on the right-hand side of the screen.

U.S. Bureau of Labor Statistics: Consumer Expenditure Survey (CE).  The program involves two surveys: the Quarterly Interview Survey and the Diary Survey.  Data includes expenditures, income, consumer unit.  Click on a table and scroll down to “Entertainment.”

IBISWorld.  “comprehensive collection of Industry market research reports.”  See for example, Museums in the U.S..  Note:  Links to Key Economic Drivers in The Supply Chain are not available.  Use instead the tabs at the top of the web page, e.g, Industry at a Glance, Industry Outlook, Key Statistics.  Related  industries are grouped under NAICS Code 71.

Mergent online. U.S.A. company database (Active) — U.S.A. company database (Inactive) — International company database (Active) — International company database (Inactive) — D & B private company database. See, for example, 5th Avenue Theatre Association.  Use tabs for more information.  Click Reports to generate a single-page comprehensive report.

Nielsen Reports.  You can search for reports here and read summaries.  The full-report downloads are very expensive and must be purchased individually.  Top Ten Charts provided free.

Marketing and  Advertising Databases

Ad$pender.  Provides information on a company, brand, or product expenditure for advertising in traditional media. “… tracks millions of brands across 18 media and ranks top spenders by industry, parent, brand, etc.”  This is a Boston University subscription database and requires a BU login.

Advertising Redbooks.  Directory of advertising agencies, key clients and brands, includes media expenditures and sample ads.  See, for example, Art Institute of Chicago.  If you are not searching for a particular organization, use Advanced Search and select NAICS codes.

SRDS (Standard Rate and Data Service).  Provides advertising costs for periodicals and other traditional media.  Information for each periodical includes General Information, Contacts, Circulation, Rates and Policies, Issues and Specs (Special Feature Issues), and Brand Portfolio. See, for example, Opera News or Art in America.To use this database effectively, click on Resources and select “Take an SRDS quick tour” and “Learn how to…”  This is a Boston University subscription database and requires a BU login.

Specialized Marketing Databases

Factiva (Dow Jones).  “Provides worldwide full text coverage of local and regional newspapers, trade publications, business newswires, press release wires, media transcripts, news photos, business-rich Web sites, investment analyst reports, market research reports, country and regional profiles, company profiles, historical market data.”  Updated daily.
To use this database effectively, check these tutorials:

Mintel Oxygen.  Provides thematic reports on industries and demographic groups.  Research question: “How do I market to group X?”  See Mintel Graphing Tutorial.   For classroom use only.

MRI+.  “MRI+ consolidates, in one convenient place, many of the databases used to evaluate magazines or seeking directory and editorial information. It has a powerful search and access capability, plus a cost-planning module. MRI+ is a library of key magazine planning data resources providing an information link between the planner and publisher. Mediamark Research Inc. is the leading provider of magazine audience data to the advertising and marketing communities. We produce this data rich resource as an extension of our comprehensive single-source media/marketing database. MRI clients also get access to our Reporter database that provides summary tables of key audience and product usage data from our national probability sample of 27,000 households.” Includes Mediamark reporter system.  FOR CLASSROOM USE ONLY. Must use BU email to log in.Please see Pardee Library’s MRI+ Mediamark Tutorial for instructions. For classroom use only.

Additional Boston University Libraries Marketing Guides

eCommerce & Internet Marketing Research Guide.

Marketing & Advertising Research Guide.

Find Managing Nonprofit Organizations


Ahmed, Shamima. ASPA Series in Public Administration and Public Policy : Effective Non-Profit Management. London, GBR: CRC Press, 2012. ebrary.

Hudson, Mike. Managing at the Leading Edge : New Challenges in Managing Nonprofit Organizations. 1st ed. San Francisco, Calif. : Jossey-Bass, 2005. Frederick S. Pardee Management Library Stacks (HD62.6 .H83 2005 )

Renz, David O. (David Owen), and Robert D. Herman. The Jossey-Bass Handbook of Nonprofit Leadership and Management. 3rd ed. San Francisco, CA : Jossey-Bass, 2010. Frederick S. Pardee Management Library Reference Collection (HD62.6 .J67 2010 )

Roeger, Katie L. The Nonprofit Almanac, 2012.

Ed. Amy Blackwood, Sarah L. Pettijohn, and Urban Institute. Washington, D.C. : Urban Institute Press, 2012. Frederick S. Pardee Management Library Stacks (HD2769.2.U6 R64 2012 )

Sand, Michael A. How to Manage an Effective Nonprofit Organization : From Writing and Managing Grants to Fundraising, Board Development, and Strategic Planning. Franklin Lakes, NJ : Career Press, 2005. Frederick S. Pardee Management Library Stacks (HD62.6 .S346 2005 )

Tschirhart, Mary. Managing Nonprofit Organizations.

Ed. Wolfgang Bielefeld . 1st ed. San Francisco : Jossey-Bass, 2012. ebrary

Williams, Karla A. AFP/Wiley Fund Development Series : Leading the Fundraising Charge : The Role of the Nonprofit Executive. Somerset, NJ, USA: Wiley, 2013. ebrary

Wolf, Thomas. Managing a Nonprofit Organization : Updated Twenty-First-Century Edition. Ed. Thomas Wolf. First Free Press trade paperback ed. New York : Free Press, 2012. Frederick S. Pardee Management Library Stacks (HD62.6 .W649 2012 )


Nonprofit Organizations Research Guide. Pardee Management Library, Boston University. A comprehensive guide to nonprofit management, finance and accounting, fundraising, journals, and websites. for Nonprofits

Find Sources on Entrepreneurship

Entrepreneurship and New Ventures Research Guide.  Pardee Managemet Library, Boston University.  Use “Guide Index” to find specific topics.

Professional Organizations

AAAE (Association of Arts Administration Educators) is an international organization whose “mission is to represent college and university graduate and undergraduate programs in arts administration, encompassing training in the management of visual, performing, literary, media, cultural and arts service organizations.”

AIMAC (International Association of Arts and Cultural Management).  “Through its [biennial] conferences, AIMAC provides a forum for the exchange of insights and perspectives in this field of study.”  Publishes the International Journal of Arts Management.

NAPANA (North American Performing Arts Managers and Agents).  “To promote the best interests of performing arts agents and managers through leadership, professional development and alliances in the performing arts industry.”

NASAA (National Assembly of State Arts Agencies).  “State arts agencies increase public access to the arts and work to ensure that every community in America enjoys the cultural, civic, economic and educational benefits of a thriving arts sector.”


Arts Management Network “international network for arts and business.”

ArtsFactorReport2014, ArtsBoston.  Released June 10, 2014.  “The Arts Factor is an initiative established by ArtsBoston that uses data to demonstrate the positive impact that arts and culture has on Greater Boston. The Arts Factor 2014 Report features new research on the ways that the region’s nonprofit arts and cultural sector transforms lives, builds stronger communities, and strengthens the local economy.” Click here for more information about the report.

Center for Arts and Cultural Policy Studies Princeton University Mission. Links.

CPANDA: Cultural Policy and the Arts National Data Archive “interactive digital archive of policy-relevant data on the arts and cultural policy in the United States. It was founded in 2001. It is a collaborative effort of Princeton University’s Firestone Library and the Princeton Center for Arts and Cultural Policy Studies.” “In 2008, the National Endowment for the Arts launched the 2008 Survey of Public Participation in the Arts (SPPA) on CPANDA, which will serve as the official source for the data.”  Please note:  “the National Endowment for the Arts (NEA) will be taking over the content of CPANDA. The archive will be rebranded under the name the National Archive of Data on Arts & Culture (NADAC) and will be managed by ICPSR: Inter‑university Consortium for Political and Social Research at the University of Michigan and continue to be free to the public. Past data will be preserved and new data will be added. The current site will be maintained until the new site is ready (sometime in the next year [November 2014]).”

Cultural Data Project  working toward the “creation of a national database for use in research and advocacy.”  This site is for use by arts organizations who contribute data to the project.

Our emerging national standard enables participating organizations to track trends and benchmark their progress through sophisticated reporting tools, empowers researchers and advocates with information to make the case for arts and culture, and equips funders with data to plan and evaluate grantmaking activities more effectively. – See more at:
The Cultural Data Project (CDP) offers a unique system that enables arts and cultural organizations to enter financial, programmatic and operational data into a standardized online form.  Organizations can then use the CDP to produce a variety of reports designed to help increase management capacity, identify strengths and challenges and inform decision-making. They can also generate reports to be included as part of the application processes to participating grantmakers. – See more at:

Devos Institute of Arts Management  “provides training, consultation, and implementation support for arts managers and their boards.”

New York Public Library Best of the Web: Arts Administration Annotated alphabetical list of websites.

Pardee Management Library, Boston University. Check here for additional research guides on business, careers, management, industry, and marketing topics.

RCAC (Research Center for Arts and Culture) “Artists, arts institutions, academics, researchers, private funders, policy makers and students all use RCAC research and resources for a variety of purposes. Although the data are distributed to a wide array of constituents, a frequent request for data comes from individual artists. These data show that many artists have similar career paths, goals, and obstacles, particularly in relation to their status in society.”

Wallace Foundation: Audience Development for the Arts.

“national philanthropy that seeks to improve learning and enrichment for disadvantaged children and foster the vitality of the arts for everyone.”

World Map, Harvard University. “The WorldMap platform is being developed by the Center for Geographic Analysis (CGA) at Harvard to lower barriers for scholars who wish to explore, visualize, edit, collaborate with, and publish geospatial information.  WorldMap is Open Source software.”  For a developed map, see Boston Research Map and click on Overlays for specific demographic and other data.

New York Public Library Best of the Web: Arts Administration

Provides an annotated list of websites in alphabetical order and in categories, e.g., careers, foundations, etc.


Ruth Thomas

Art Librarian

Mugar Library, Boston University