Making Brochures with ClarisWorks

Computers in Communication
Boston University College of Communication
Copyright © 1996 by Professor Jim Lengel

1. Sketch out your ideas.
Who is your audience? What are the ideas you want to get across to them? What elements do you need in your brochure to communicate those ideas? Answer these questions, then list the elements of your brochure: text, titles, photographs, diagrams, and so forth. Next, sketch out the placement of these elements. Consider the principles of balance and contrast as you do this.

2. Set up your page.
Create a new a ClarisWorks word processing document. With Page Setup under the File menu, change the orientation of the page from portrait to landscape. (Moof the cow-dog will move to show you.) Next use the Document item under the Format menu to set your margins to 0.5 inches all around: top, bottom, left, and right.

3. Create three columns.
Use the Columns item of the Format menu to create three columns of equal width. Set the space between columns to 0.7 inches. This will set up your document so that the folds in a three-panel brochure land more or less in the gutters between the columns.

4. Place your graphic elements.
Put your titles, pictures, and diagrams onto the brochure. If your picture is in the Scrapbook, go there and copy it. Before pasting it into ClarisWorks, select the arrow
from the Tool palette. (If you paste while the arrow tool is selected, the item will appear as a graphic element, independent from the text. If you paste while the text tool (A) is selected, the item will appear as a part of the text.)

If your picture is a file on the disk, use the Insert command under the File menu to bring it into ClarisWorks. Again, make sure the arrow tool is selected when you do the insert, so that the picture appears as a graphic element. (You can tell if it's a graphic element by its handles - a graphic has four black squares in its corners when it's selected; a text element has but one square in the lower right.)

Once you have imported the graphics, move them around the screen to the place you want.

5. Make your titles.

Titles should be graphic elements, not part of the text.To create such a title, open the Note Pad from the Apple menu. Type in the text of your title. Select and copy it from the Note Pad. Now paste it into ClarisWorks, making sure the arrow tool is selected. It should paste as a graphic element, with handles at the corners. Using the text tool, (letter A) select the text of your title, then adjust the font and size as necessary. Move and stretch your title to its desired location.

6. Enter your text.
You can type your text right into the columns, or you can paste it from the Scrapbook, or insert it from a file. Your text may appear underneath or over some of your graphic elements. Don't worry. We'll fix that next.

7. Make the text wrap around the graphics.
Select the graphic element - click on it once so that its handles show. Use Text Wrap under the Options menu. Set regular text wrap. Click OK and watch the text wrap around the graphic. Do the same for the title and the other graphics.

8. Adjust the text to fit.

Select the text, using Select All from the Edit menu. Adjust font, size, line spacing, and style so that it is attractive, readable, and fits into the space you have. Edit the content if necessary to make it fit. Check the spelling. Ten or twelve point type is the right size for brochures.

9. Review your work.
Use the Document item under the Format menu to hide the page guides for a moment. Use the mountains
to zoom out and look at your brochure from a distance. How's the balance? The contrast?

10. Print a copy.
Look at it again for balance, contrast, and readability. Fold it and see how things line up. Go back and adjust as necessary.