Sarah Finnie Robinson

Senior Fellow, ISE
Founding Director, The 51 Percent Project


Sarah Finnie Robinson, a Senior Fellow at the Boston University Institute for Sustainable Energy, is an investor in large-scale climate solutions and Founding Director of The 51 Percent Project, which identifies efficacious communications messaging and modalities for optimal public engagement. The Project is based at the Institute for Sustainable Energy and at the College of Communication, where she is Adjunct Clinical Professor. She is the founding partner of WeSpire, a Boston tech firm that powers sustainability programs at F500 corporations. Robinson is active on the Climate Task Force for Boston Harbor Now. She is a Trustee of the Kripalu Center for Yoga & Health. She supports Ceres and the Environmental Defense Fund and is a Climate Reality Leader and mentor. Robinson is vice president of the Princeton78 Foundation, whose endowment fuels multiple undergraduate service projects in the United States and around the world. She holds a B.A. from Princeton, an M.A. from the Bread Loaf School of English at Middlebury College, and she graduated with the inaugural class of Seth Godin’s altMBA in 2015.

Robinson began her career at The New Yorker and continued at The Atlantic and at iVillage, where she was the launch content director. She blogs on HuffPost, Medium, and mindbodygreen. Her current project is a curated digital showcase to identify and share standout communications to engage and accelerate broad public support for the global clean-energy transition now underway.

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