The objective of the assignment was to take a closer look at the personality of London. Doubleday challenged the students to think about how living in or visiting a city influences how we think and what we see. He asked the students to create short, multi-page books integrating images of London that would visually communicate the visual culture of the city. Doubleday asked the students to think about how the visual concept fits the mood and temperament of the subject matter; the student’s experiences and impressions of London from their point of view. Doubleday calls this approach a cultural concept book study.
To carry out the project the students collected images from London by various methods such as hand drawings, painting, and digital photography. The students scanned and photocopied the London material. The students were asked to consider integrating typography and explore alternative methods of visualizing narration: continuous text, typographic expression, diagrammatic representation, timeline or map construction, and text/image combinations. Each student also focused on the cinematic aspects of multi-page design, unity, pacing, contrast, and rhythm. The final designs comprised a series of cultural concept books. |
