Building Invincible Companies with Dr. Alex Osterwalder

On Wednesday, May 30, 2018, over 200 BU and Boston community members joined Innovate@BU for a special hands-on lecture with Dr. Alex Osterwalder, inventor of the Business Model Canvas.

His talk, “Building Invincible Companies Through Continuous Innovation and Entrepreneurship”, focused on the triple challenge faced by companies in the 21st century. How can these organizations and senior leaders fend off disruption, please public markets and activist investors with cost cutting programs and better margins, and, simultaneously, reinvent their organization for future growth?

Rewatch the full lecture below:


AlexOne of the world’s most influential proponents of business model innovation and value proposition design, Alexander (Alex) Osterwalder provides a framework for large companies and startups to innovate by rapidly experimenting with new business models and value propositions. He is co founder of Strategyzer, an innovation powerhouse that helps organizations develop growth engines, better customer understanding, more attractive value propositions and powerful business models via online applications and blended online/offline courses.

Osterwalder invented the Business Model Canvas, Value Proposition Canvas, Culture Map, and Business Portfolio Map, to help business people with practical tools to help address important strategic jobs. He simplifies the strategy development process, turning complex concepts into digestible visual models. As a result, a better language for identifying and communicating value is created and disseminated throughout an organization. Osterwalder’s talks – which illuminate the application of these practical tools with current market examples – consistently rank first or second among his peers at global conferences. By punctuating his informative speeches with humor and interactive exercises, Osterwalder establishes a deep and direct connection with audiences ranging from five to 5,000 and beyond, commanding high levels of participation, engagement and enthusiasm. His speeches further reveal how his business model and value proposition frameworks allow companies to grasp and maintain a competitive advantage in the midst of a crowded, or previously uncharted, industry.

A passionate entrepreneur, in 2010, Osterwalder co-founded Strategyzer, a leading innovation powerhouse that helps organizations develop growth engines, improve customer understanding, and establish more attractive value propositions and business models. His world-renowned Business Model Canvas is trusted by more than five million business practitioners from leading global companies, such as Coca-Cola, GE, Mastercard, Ericsson, Fujitsu, 3M, Intel and Microsoft, and is outlined in his international best-seller, “Business Model Generation” (Wiley, 2010), which was named among the 12 best business books of all time by USA Today. His second book, “Value Proposition Design: How to Create Products and Services Customers Want” (Wiley, 2014), continues the conversation by addressing how to find a better fit between a product and its intended market.

Osterwalder won the 2015 strategy award from Thinkers50 and currently ranks #7 among the top 50 business thinkers of the world. In 2013, he won the European Union’s inaugural Innovation Luminary Award. A frequent keynote speaker at Fortune 500 companies, Osterwalder travels the world discussing his ideas and strategies at leading universities such as Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD. He holds a doctorate from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization aimed at eliminating HIV/AIDS and Malaria.