Peter Szende

Peter Szende

Professor of the Practice & Associate Dean of Academic Affairs

Professor Peter Szende brings to SHA over 25 years of hospitality industry experience. He was born and raised in Budapest, Hungary, where he earned a BS in hotel administration from the College of Commerce and Hotel Management and a master’s degree in tourism from the University of Economic Sciences in Budapest. While working in the hospitality industry, he earned a doctorate in business administration with an emphasis in hotel marketing. In addition, he received a diploma in hospitality administration from the Centre International de Glion, in Switzerland. In Glion, Dr. Szende also gained some teaching experience as a lecturer.

His European management experience includes a variety of organizations, such as management training (with Mövenpick in Switzerland and Accor in the UK), public relations management (with Hilton International in Hungary), banquet management and hotel management (with the InterContinental group in Hungary), and hotel and sales management (with an independent Château Hotel in France). For more than eight years, he was employed by Four Seasons Hotels & Resorts and served in various food and beverage management positions in Toronto, Dallas, and Boston.

Dr. Szende joined the Boston University School of Hospitality Administration as an assistant professor in 2003. He was promoted to associate professor of the practice effective September 1, 2010. Since his arrival at SHA, Dr. Szende has taught four different courses. Dr. Szende has written two books, Hospitality Marketing and Case Scenarios in Hospitality Supervision. He developed a new educational concept and since 2011 serves as the lead author and Series Editor of Hospitality Management Learning Modules, published by Pearson Prentice Hall. Peter has been awarded a Fulbright Scholar grant and during Spring 2014 he served as a visiting faculty member in the Department of Economic Geography and Tourism Competence Center at Corvinus University of Budapest, Hungary. In July 2014, Peter was appointed as Director of Curriculum and Instruction for SHA. January 1, 2016, he was appointed as Associate Dean of Academic Affairs. Most recently, on September 19, 2017, he was promoted to professor of the practice.

Selected Publications

Szende, P., Huang, Z., Miao, L., & Szennai, K. (2018). Understanding transactional trust in a tourism destination: evidence from the restaurant industry in Hungary. International Journal of Hospitality and Event Management, 2(1), pp. 70-90.

Szende, P., George, E., & Suess, C.  (2016). Roxy’s Grilled Cheese. Journal of Hospitality and Tourism Cases, 5(1), 87-97.

Szende, P., & Dalton, A. (2015). Service Blueprinting: Shifting From a Storyboard to a Scorecard. Journal of Foodservice Business Research, 18(3), pp. 207-225.

Szende, P., & Tucker, E. (2015). The Chatham Hotel: A historical case during New England’s “Elegant Era.” Journal of Hospitality and Tourism Cases, 4(2), pp. 67- 78.

Szende, P., Pang, J.K., & Yu. H. (2013). Experience Design in the 13th Century: The Case of Restaurants in Hangzhou. Journal of China Tourism Research, 9(1), pp. 115-132.