Makarand Mody

Assistant Professor of Hospitality Marketing

Makarand Mody, Ph.D. joined the faculty at the Boston University School of Hospitality Administration (SHA) in the fall of 2015. He received his Ph.D. in Hospitality Management from Purdue University, and also holds a Master’s degree from the University of Strathclyde in Scotland.

Makarand has a varied industry background. He has worked with Hyatt Hotels Corporation in Mumbai as a Trainer and as a Quality Analyst with India’s erstwhile premier airline, Kingfisher Airlines. His most recent experience has been in the market research industry, where he worked as a qualitative research specialist with India’s leading provider of market research and insights, IMRB International. He has also consulted with companies on branding, service, and marketing strategy related issues and serves as a brand-standards evaluator for a mystery shopping company, Bare Associates International. His diverse industry experience complements his academic expertise to impart a real-world, yet conceptually-grounded understanding of business and management to his students.

Makarand’s research is based on different aspects of marketing and consumer behavior within the hospitality and tourism industries. He is published in leading journals in the field, including the International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Tourism Management and Tourism Management Perspectives, among others. His work involves the extensive use of inter and cross-disciplinary perspectives to understand hospitality and tourism phenomena. Makarand also serves as reviewer for several leading journals in the field.

Recent Publications

Mody, M., & Hanks, L. (in press). Consumption authenticity in the accommodations industry: The keys to brand love and brand loyalty for hotels and Airbnb. Journal of Travel Research.

Dogru, T., Mody, M., & Suess, C. (2019). Adding evidence to the debate: Quantifying Airbnb’s disruptive impact on ten key hotel markets. Tourism Management. https://doi.org/10.1016/j.tourman.2018.11.008

Mody, M., Suess, C., & Dogru, T. (2019). Not in my backyard? Is the anti-Airbnb discourse truly warranted? Annals of Tourism Research. https://doi.org/10.1016/j.annals.2018.05.004

Mody, M., Suess, C., & Lehto, X. (2019). Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2018.05.017

Mody, M., & Gomez, M. (2018). Airbnb and the Hotel Industry: The Past, Present, and Future of Sales, Marketing, Branding, and Revenue Management. Boston Hospitality Review, Fall 2018. Available at: http://www.bu.edu/bhr/2018/10/31/airbnb-and-the-hotel-industry-the-past-present-and-future-of-sales-marketing-branding-and-revenue-management/

Suess, C., & Mody, M. (2018). Hotel-like hospital rooms’ impact on patient well-being and willingness to pay: An examination using the theory of supportive design. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-04-2017-0231

Mody, M., Suess, C., & Lehto, X. (2018). Using segmentation to compete in the age of the sharing economy: Testing a core-periphery framework. International Journal of Hospitality Managementhttps://doi.org/10.1016/j.ijhm.2018.09.003

Suess, C., & Mody, M. (2018). The Influence of Hospitable Design and Service on Patient Responses. The Service Industries Journal. https://doi.org/10.1080/02642069.2017.1385773

Mody, M., Tang, H., Gaulke, C., & Gordon, S. (2018). Examining the Personal and Institutional Determinants of Research Productivity in Hospitality and Tourism Management. Journal of Hospitality & Tourism Education30(1), 36-51. https://doi.org/10.1108/IJCHM-05-2014-0238

Dogru, T., Mody, M., & Leonardi, C. (2018). Blockchain Technology & its Implications for the Hospitality Industry. Boston Hospitality Review, Winter 2018. Available at: http://www.bu.edu/bhr/2018/02/13/blockchain-technology-its-implications-for-the-hospitality-industry/

Mody, M., Suess, C., & Dogru, T. (2018). How Does My Neighbor Feel About my Airbnb? Boston Hospitality Review, Winter 2018. Available at: https://www.bu.edu/bhr/category/finance/

Dogru, T., Mody, M., & Suess, C. (2017). The hotel industry’s Achilles Heel? Quantifying the negative impacts of Airbnb on Boston’s hotel performance. Boston Hospitality Review, Fall 2017. Available at: http://www.bu.edu/bhr/2017/10/05/the-hotel-industrys-achilles-heel-quantifying-the-negative-impacts-of-airbnb-on-bostons-hotel-performance/

Mody, M., Day, G. J., Sydnor, S., Lehto, X., & Jaffe, W. (2017). Integrating country and brand images: Using the Product—Country Image framework to understand travelers’ loyalty towards responsible tourism operators. Tourism Management Perspectives, 24, 139-150. https://doi.org/10.1016/j.tmp.2017.08.001

Mody, M., Gordon, S., Lehto, X., & Adler, H. (2017). Study Abroad and the Development of College Students’ Travel Venturesomeness. Tourism Management Perspectives, 24, 126-138. https://doi.org/10.1016/j.tmp.2017.08.005

Mody, M., Suess, C., & Lehto, X. (2017). The Accommodations Experiencescape: A Comparative Assessment of Hotels and Airbnb. International Journal of Contemporary Hospitality Management29(9). https://doi.org/10.1108/IJCHM-09-2016-0501.

Suess, C., & Mody, M. (2017). Hospitality healthscapes: A conjoint analysis approach to understanding patient responses to hotel-like hospital rooms. International Journal of Hospitality Management61, 59-72. https://doi.org/10.1016/j.ijhm.2016.11.004

Dogru, T., Mody, M., & Suess, C. (2017). Comparing apples and oranges? Examining the impacts of Airbnb on hotel performance in Boston. Boston Hospitality Review, Spring 2017. Available at: http://www.bu.edu/bhr/2017/06/07/airbnb-in-boston/

Suess, C., Mody, M., & Guarracino, G. (2017). Hospitality Healthscapes: The New Standard for Making Hospitals More Hospitable. Boston Hospitality Review, Spring 2017. Available at: http://www.bu.edu/bhr/2017/06/07/hospitality-healthscapes/

Mody, M. (2016). Creating Memorable Experiences: How hotels can fight back against Airbnb and other sharing economy providers. Boston Hospitality Review, Spring 2016. Available at: http://www.bu.edu/bhr/2016/05/27/creating-memorable-experiences-how-hotels-can-fight-back-against-airbnb-and-other-sharing-economy-providers/

Mody, M., & Day, G. J. (2016). Heroic Messiahs or Practical Businessmen? The Narration and the Reality of Social Entrepreneurship in India. In P. J. Sheldon, R. Daniele & A. Pollock (Eds.), Social Entrepreneurship and Tourism. Springer.

Day, G. J. & Mody, M. (2016). Social Entrepreneurship Typologies and Tourism: Conceptual Frameworks for Social Entrepreneurship in Tourism. In P. J. Sheldon, R. Daniele & A. Pollock (Eds.), Social Entrepreneurship and Tourism. Springer.

Mody, M., Day, G. J., Sydnor, S., & Jaffe, W. (2016). Examining the Motivations for Social Entrepreneurship using Max Weber’s Typology of Rationality. International Journal of Contemporary Hospitality Management28 (6), 1094-1114. https://doi.org/10.1108/IJCHM-05-2014-0238

Mody, M., Gordon, S., Lehto, X., So, S., & Li, M. (2016). The Augmented Convention Offering: The impact of destination and product Images on attendees’ perceived benefits. Tourism Analysis, 21 (1), 1-15. https://doi.org/10.3727/108354216X14537459508739

Suess, C., & Mody, M. (2016). Gaming can be sustainable too! Using Social Representation Theory to examine the moderating effects of tourism diversification on residents’ tax paying behavior. Tourism Management56, 20-39. https://doi.org/10.1016/j.tourman.2016.03.022

Mody, M., & Day, G. J. (2014). Rationality of social entrepreneurs in tourism: Max Weber and the sociology of tourism development. International Journal of Tourism Anthropology, 3(3), 227-244. https://doi.org/10.1504/IJTA.2014.059839

Mody, M., & Day, G. J., Sydnor, S., Jaffe, W., & Lehto, X. (2014). The Different Shades of Responsibility: Examining Domestic and International Travelers’ Motivations for Responsible Tourism in India. Tourism Management Perspectives, 12, 113-124. https://doi.org/10.1016/j.tmp.2014.09.008