Chris Muller

Christopher Muller

Professor of the Practice

Christopher Muller, Ph.D. is a leading academic expert in the field of corporate/chain restaurant management. His research has focused on multi-unit restaurant brand management, chain restaurant organization development and growth, and the training of multi-unit managers.

Muller is often asked for commentary on hospitality, restaurant, and travel issues in the national and trade press. He has appeared on ABC World News, CNN’s The Situation Room and Erin Burnett OutFront, and has been quoted in USAToday, The New York Times, NPR, CBS Market Watch, The Wall Street Journal, along with local print and broadcast media such as WCVB, WBUR, The Miami Herald, and The Orlando Sentinel.

Professor Muller has lectured on management development and leadership topics to a variety of organizations throughout the world, including presentations to groups from Germany, Great Britain, Russia, Italy, Scandinavia, Singapore, Hong Kong, Thailand, Macau, Korea, Australia, Mexico, and Central and South America. Muller is one of the co-founders of the annual European Foodservice Summit. Prior to Boston University, he was a Professor in the Rosen College of Hospitality Management at the University of Central Florida where he was the Director of the Center for Multi-Unit Restaurant Management. Dr. Muller taught at Cornell University’s School of Hospitality Administration for over a decade.

Dr. Muller has extensive experience in the hospitality service business. He is a regular keynote and featured speaker at leading hospitality conferences. Muller co-founded ‘Za-Bistro! Restaurant Holdings, Inc. a popular start-up restaurant company based in the Orlando, Florida market. He has owned or operated restaurants and small hotels throughout New England, has worked in the international wine import and sales industry, and has served as a consultant to local, national and international restaurant, beverage, and hospitality management companies. He has been recognized as a Federal expert witness in a number of precedent setting legal cases on topics including restaurant trade dress and intellectual property, franchisee rights, and negligence issues.

Dr. Muller received both his Doctorate and Masters degrees from the School of Hotel Administration at Cornell University. He has written a book, The Leader of Managers: Leading in the Multi-Unit, Multi-Site and Multi-Concept World. With Mr. Doug Doran he wrote the workbook 10 Steps to “Managing Managers”—Leading in the Multi-Unit Environment. With Dr. William Fisher he co-authored both Four-Dimensional Leadership: The Individual, The Lifecycle, The Organization, The Community, and Leadership Exercises! Taking a Leadership Role in the Hospitality Business. Dr. Muller has published more than 30 articles in leading journals including The Boston Hospitality Review, The International Journal of Hospitality Management, The Cornell Hotel and Restaurant Administration Quarterly, The Journal of Hospitality & Tourism Research, FIU Hospitality Review, Foodservice Europe, and The Hospitality and Tourism Educator.

Recent Publications

Muller, C. (Autumn 2015). Mastering the Changes of Management. UK Propel Quarterly. p. 48 Retrieved from http://issuu.com/propelhospitality/docs/propelquarterly-aut15

Muller, C. (2015). Staying Forever Young. Food Service Europe & the Middle. p. 46-48.

Muller, C. (2015). European Food Trends Report. Gottlieb Duttweiler Institute. Retrieved from http://www.gdi.ch/en/Think-Tank/Publications/European-Food-Trend-Report/674

Recent Presentations & Interviews

“The New Groceraunts”, Knowledge@Wharton (Listen to the episode)

“How do you define hospitality?” Board of Advisors for the 18th Annual European Food Service Summit. (View the video clip)

“Bits over Bites: Learnings from the Digital Disruption in the Food Industry” 66th International Retail Summit, hosted by GDI Gottlieb Duttweiler Institute. September 2016. (View the Video & Presentation)

17th European Foodservice Summit, hosted by GDI Gottlieb Duttweiler Institute. (View the Conclusion Presentation Video)