News & Events

Dean’s Message: 2019-2020 Recap

Dear SHA Community, I write to you from my home, a message to close the academic 2019/2020 year. To say that this academic year has been memorable would be an understatement. During my many years serving as your Dean, I have never been prouder to be part of a community as I am... More

VIDEO: MMH Class of 2020 Celebration

On May 16th, Boston University School of Hospitality Administration held a Celebration for the Master in Management in Hospitality's graduating Class of 2020. SHA friends and family celebrated our graduate students, sharing memorable moments, awards, and a wonderful LIVE musical performance. Miss the celebration? Check out the recording! *This event is NOT a... More

VIDEO: SHAwesome Class of 2020 Celebration

Update: May 16, 2020 Miss the celebration? Check out the recording! Don't expect a typical Zoom call! Join us as we toast to class of 2020's hard work and accomplishments! We will have awards, interactive games, musical highlights, a surprise guest, and a toast from two seniors you know and love—the perfect close... More

Hospitality Discussions with Long Live Lodging

Members of the SHA community participated in Long Live Lodging Panels. Recently, SHA Faculty, Dr. Makarand Mody and Professor Leora Lanz, and a SHA Graduate student, Mara Littman (SHA MMH '20), joined hospitality leaders on Long Live Lodging panel discussions. 60 speakers across 12 panels came together to discuss all things hospitality, More

Update: View the New England Lodging Conference

Update: View the recording of the conference May 13, 2020 On Monday, May 11, 2020, Boston University School of Hospitality Administration  (BU SHA) in conjunction with Pinnacle Advisory Group presented a (virtual)  2 1/2 hour New England Lodging Conference (NELC).  The event connected leaders in the lodging sector to share insights and a... More

Dear SHA Community

A warm message from BU SHA faculty and staff to SHA students.

A Message From Our Faculty to Incoming Students

Welcome to SHA! During this trying time, our brilliant faculty will challenge, influence, and provoke you to think critically and strategically to develop solutions and understand people as consumers. Here you will be part of a vibrant community with my diverse students and a vast alumni network. Our curriculum will help... More

Welcome BU SHA Class of 2024!

Congratulations to SHA '24 admitted students! We can't wait to meet you! At SHA, you’ll be part of a vibrant, global community that’s pushing the boundaries of hospitality and service. You’ll push your own boundaries here, too, with rigorous academics, extensive real-world work requirements, and enriching international experiences. Our distinguished... More

Town Hall: A Discussion with SHA’s Advisory Board

Update: April 6, 2020 at 9:30 A.M. Miss the Town Hall? View it here! This honest conversation shares a realistic look at the state of our industry and offers recommendations for how we can stay relevant and valuable, and think about the future of our industry. We encourage viewers to note the... More

Updates to the SHA Community on Coronavirus

Update: March 18, 2020 at 4:30 P.M. Dean Upneja and SHA Faculty held a virtual Town Hall meeting to answer students' questions. If you missed it, view it here.   Update: March 18, 2020 at 12:15 P.M. Dear SHA Community, By now you have seen President Brown's memo outlining the very difficult decision to forego further on-campus teaching and activities... More

Two hands are visible holding a pencil and folder with charts on a desk with a laptop next to them.

Skills Needed to Succeed as Marketers in Hospitality

By Dr. Mark Legg & Dr. Makarand Mody Successful Marketing in 2020 and beyond = Operations + Analytics + Attentiveness and Curiosity. Guests today in our industry are being inundated everywhere by advertising. Being able to reach our guests successfully is becoming an increasingly complex task. Marketing today in the hospitality sector... More

Boston University School of Hospitality Administration presents its First Icon Award to Richard L. Friedman, President & CEO of Carpenter & Company

FOR IMMEDIATE RELEASE February 11, 2020 BU Hospitality also presents Alumni and Summit Leaders Awards at its Hospitality Leadership Summit, March 20, 2020 (February 11, 2020) Boston, MA – Boston University’s School of Hospitality Administration (BU SHA) is pleased to announce Richard L. Friedman as the first recipient of its Icon Award, to... More

Everything You Need to Know About the Hospitality Leadership Summit 2020

SHA’s biggest event is coming this March: the SHA Hospitality Leadership Summit 2020, Leadership in a Rapidly Changing Hospitality World, at The Hotel Commonwealth. This symposium features a dynamic line-up of speakers, sponsors, and panel topics on pressing issues and current trends shaping the hospitality industry. At the summit, SHA welcomes... More

This past week, SHA hosted a different type of guest…

You’ve probably seen other schools bring in stress-relief dogs to help students get through finals, but here at SHA we went a step further: we got goats...and puppies, and kittens, and bunnies, and chicks and a pig. On Thursday, December 5th,  SHA invited to its lobby Barn Babies, the traveling... More