Behind the growing international hospitality industry are the strategic communicators who share the story of a new destination, hotel, restaurant, or service. A degree in Hospitality and Communication offers students a strong foundation in the lodging and restaurant sectors, while honing the skills necessary for creative and strategic marketing skills. In partnership with the College of Communications, students will have greater opportunities to learn across disciplines and collaborate with a broader network of BU’s faculty.
All students entering as freshmen in fall 2018 and after will pursue coursework in the BU Hub, a general education program that is integrated into the entire undergraduate experience. BU Hub requirements are flexible and can be satisfied in many different ways, through coursework in and beyond the major and, in some cases, through co-curricular activities. Students majoring in Hospitality and Communication will ordinarily, through coursework in the major, satisfy some BU Hub requirements in Philosophical, Aesthetic and Historical Interpretation; Scientific and Social Inquiry; Quantitative Reasoning; Diversity, Civic Engagement, and Global Citizenship; Communication, and the Intellectual Toolkit. Remaining BU Hub requirements will be satisfied by selecting from a wide range of available courses outside the major or, in some cases, co-curricular experiences.
A candidate for the degree must earn 128 credits in BU Hub, major, and elective courses. In addition, 800 hours of on-the-job experience are required. This experience, which will be monitored and supervised by faculty, is divided between two separate 400-hour experiences and may be completed at any time during the degree program. An international experience is also required.
The Hospitality and Communication major curriculum includes the following requirements:
SHA HF 100 INTRODUCTION TO HOSPITALITY AND SERVICE MANAGEMENT
CAS EC 101 ECONOMICS
CAS WR 100 WRITING SEMINAR
CAS WR 150 WRITING AND RESEARCH
CAS EC 102 MACROECONOMICS
SHA HF 270 LODGINGS OPERATIONS
Natural Science Requirement
SHA HF 140 HOSPITALITY FIELD EXPERIENCE I
SHA HF 210 FINANCIAL ACCOUNTING
MA 113/115 STATISTICS
MA 120 or higher
SHA HF 220 FOOD AND BEVERAGE MANAGEMENT
COM CM 301 PRINCIPALS AND PRACTICES OF PUBLIC RELATIONS
SHA HF 260 HOSPITALITY MARKETING PRINCIPALS
COM CM 331 WRITING FOR COMMUNICATION
COM CM 317 INTRODUCTION TO ADVERTISING
SHA HF 240 FIELD EXPERIENCE II
SHA HF 375 MEETINGS AND CONVENTIONS
COM CM 538 EVENT PLANNING AND MANAGEMENT
COM CM 417 FUNDAMENTALS OF CREATIVE DEVELOPMENTOR COM CM 441 MEDIA RELATIONS
COM CM 412 CONSUMER INSIGHT AND ACCOUNT PLANNING OR COM CM 443 NEW MEDIA AND PR
COM CM 416 STRATEGIC BRAND SOLUTIONS OR COM CM 522 MANAGING CORPORATE CRISES AND ISSUES
SHA HF 440 INTERNATIONAL EXPERIENCE
COM CM 313 CORPORATE COMMUNICATION OR COM CM 419 ADVERTISING MANAGEMENT
The Bachelor of Science in Hospitality & Communication will provide you with strong foundation courses taken in the College of Arts and Sciences that develop students’ writing skills, provide an economics groundwork, advance mathematical comprehension, hone knowledge of another language, and give you an opportunity to enrich yourself with humanities, social sciences, and natural sciences coursework.
Hospitality Foundational Courses: 44 credits
(or CASMA115 STATISTICS I) Foreign Language: Two semesters of the same modern foreign language One humanities course as detailed in the “College of Arts & Sciences Divisional Studies” section of the University bulletin Natural Sciences: One course to be selected from an approved list of courses Social Sciences: One course to be selected from an approved list of courses
The sequence of core requirements courses provide a broad foundation in hospitality and event management, as well as communication studies.
SHA Program Components: 36 credits
COM Core Courses: 16 credits
Note: Students may not start taking COM courses until their sophomore year. Core courses can be taken concurrently with other COM core courses.
Choose one of:
OROR COM Elective Course Pairings: 16 credits ORANDORANDORANDOR
SHA Elective Courses: 12 credits
Students are required to complete a total of 12 credits of hospitality electives. Students in the Hospitality and Communications major can take any SHA course as an elective. A list of the tentative elective course offerings for the 2018-19 academic year can be found below:
Elective Courses 2018/2019
BU HUB Curriculum/Electives
General elective courses should be selected by the student to complement and broaden the student’s background. Students are required to complete four academic courses (16 credits) of general electives at any college within the University. Students may fulfill their general elective requirements with hospitality electives (SHA) or communication electives (COM) if so desired. The Physical Education and ROTC courses do not count toward degree credit.
Supervised Field Placement [0 cr.]
In addition to regular coursework, students complete a field placement requirement: two 400-hour, non-credit internships. The purpose of each internship is to help the students make connections in the field as well as gain the kind of experience that will allow them to obtain meaningful employment after graduation. Note: At least one of these internships must take place, with approval, within the hospitality industry.
International Experience [0 cr.]
This requirement is generally fulfilled by studying and/or working abroad, or by completing another pre-approved option with an international focus. Students typically enroll in a BU Study Abroad program, another approved study abroad program or attaining an internship abroad. Students are able to satisfy this requirement in alternative ways as well.
Changing Your Major to Hospitality & Communication
What is the difference between the Hospitality and Communication major and the Hospitality Administration major?
In the hospitality industry, demand is growing for professionals who have strong capabilities in communication areas like public relations, digital marketing, and content and brand management. The Hospitality Administration major focuses on operations, while the Hospitality and Communication degree leans on strategic and tactical communication skills in the hospitality industry. The Hospitality and Communication major allows students to develop their knowledge and skills in these two fields in a more comprehensive, intensive, and structured major. The required courses across the two schools build upon one another, providing the most synergistic learning to students and enabling more effective career development in these fields.
What are potential job titles that a student from this major might look for?
Hospitality and communication careers can be found on-site at hotels, restaurants, and event spaces, and at external firms like online travel agencies, advertising and public relation firms, or event management companies. Potential career titles include: Social Media Manager, Brand Strategist, Account Manager, B2B Content Creator, Digital Marketing Strategist, or Event Marketing Coordinator.
I am a current BU student. How can I change my major to Hospitality and Communication?
Current BU students that would like to transfer to the School of Hospitality Administration’s Hospitality and Communication program should note the following guidelines before beginning the application process: Guidelines
Students must complete their freshman year before they can apply for a change of major
Students must be in good academic standing
If I want to change my major, when is my Change of Major application due?
Current BU students interested in beginning the program in spring 2018 must submit their application by Tuesday, January 16, 2018 at 12:00pm. Download the application form. Deadlines for future semesters will be announced on this page.