A degree in Hospitality Administration prepares students to begin their careers in a variety of industry sectors: hotel operations, sales and revenue, marketing, human resources, food and beverage management, real estate development, event management – even entrepreneurial ventures.
All students entering as freshmen in Fall 2018 and beyond will pursue coursework in the BU Hub, a general education program that is integrated into the entire undergraduate experience. BU Hub requirements are flexible and can be satisfied in many different ways, through coursework in and beyond the major and, in some cases, through co-curricular activities. Students majoring in Hospitality Administration will ordinarily, through coursework in the major, satisfy some BU Hub requirements in Philosophical, Aesthetic and Historical Interpretation; Scientific and Social Inquiry; Quantitative Reasoning; Diversity, Civic Engagement, and Global Citizenship; Communication, and the Intellectual Toolkit. Remaining BU Hub requirements will be satisfied by selecting from a wide range of available courses outside the major or, in some cases, co-curricular experiences.
A candidate for the degree must earn 128 credits in BU Hub, major, and elective courses. In addition, 800 hours of on-the-job experience are required. This experience, monitored and supervised by staff, is divided equally between two separate 400-hour experiences and may be completed at any time during the degree program. An international experience is also required.
The Hospitality Administration major curriculum includes the following requirements:
What might your four years at SHA be like? Here’s a sample lineup to give you an idea. But the possibilities don’t end here. Take a look at the different specialization, distribution, and elective courses to imagine all the ways you can mix it up to make an experience all your own.
SHA HF 100 INTRODUCTION TO THE HOSPITALITY INDUSTRY
You can’t beat a broad foundation. These courses develop your writing skills, give you an economics foundation, advance your mathematical comprehension, hone your knowledge of another language, and give you a chance to enrich yourself with humanities, social sciences, and natural sciences coursework.
Hospitality Foundational Courses: 32 credits
Foreign Language: Two semesters of the same modern foreign language. One humanities course as detailed in the “College of Arts & Sciences Divisional Studies” section of the University bulletin Natural Sciences: One course to be selected from an approved list of courses Social Sciences: One course to be selected from an approved list of courses
SHA Core Courses
These are the courses that introduce you to the amazing breadth of the hospitality industry. Seminars, discussions, and lectures help you think critically and advance your knowledge base, while the Field Experience components give you a real-world understanding of what it’s like outside the classroom.
Our electives are your chance to explore the industry or dive deeper into an area of interest. Students are required to complete a total of 12 credits of hospitality electives.
Elective Courses Offered in Fall 2018
Elective Courses Offered in Fall and Spring 2018/19
Elective Courses Offered in Spring 2019
BU HUB Curriculum/Electives
General elective courses should be selected by the student to complement and broaden the student’s background. Students are required to complete four academic courses (36 credits) of general electives at any college within the University. Students may fulfill their general elective requirements with hospitality electives (SHA) or communication electives (COM) if so desired. The Physical Education and ROTC courses do not count toward degree credit.
Supervised Field Placement [0 cr.]
In addition to regular coursework, students complete a field placement requirement: two 400-hour, non-credit internships. The purpose of each internship is to help the students make connections in the field as well as gain the kind of experience that will allow them to obtain meaningful employment after graduation.
International Experience [0 cr.]
This requirement is generally fulfilled by studying and/or working abroad, or by completing another pre-approved option with an international focus. Students typically enroll in a BU Study Abroad program, another approved study abroad program or attaining an internship abroad. Students are able to satisfy this requirement in alternative ways as well.
The School of Hospitality Administration offers flexibility in the Bachelor of Science in Hospitality Administration program. Students are not required to choose a concentration, however, concentrations allow students to focus their degree on an area of particular interest to them.
Declaring a Concentration
All Concentrations consist of 12 elective credits. It is strongly encouraged that students declare their Concentration by the first semester of their junior year. Students should fill out the Concentration Declaration Form and return it to the SHA Director of Student Services in Office 306 in the Dean’s Suite at 928 Commonwealth Avenue.
Hospitality Marketing Concentration
This concentration exposes students to the core concepts, essential tools, and key frameworks of marketing in the hospitality industry. In view of marketing’s inseparability from other areas of hospitality operations and management, courses prepare students to contribute to an organization’s marketing objectives as they learn how to formulate strategies that create and capture customer value. The concentration is appropriate for students planning a career in sales, brand management, integrated marketing communications, hospitality distribution, digital marketing, marketing research/consumer insights, and consulting. The concentration requires 12 credits as specified below. Pick any 12 credits of available concentration electives
This dynamic and fast growing field includes the management of meetings, events, and tradeshows for organizations and facilities. This concentration exposes students to the core concepts, essential tools, and key frameworks related to events in the hospitality industry. Career paths include corporate and association planning, as well as positions in special event companies and intermediary or third party planning companies. The concentration in Event Management requires 4 courses (12 credits) as specified below.
In the contemporary tourism industry, the hospitality sector must confront the complex mechanisms of finance and economics. The real estate development concentration engages both by considering hospitality development and investment as integrally connected. Reflecting the experience many undergraduates encounter in practice, this concentration views hospitality development through the lens of finance, examining the ways each can add value to the other. In addition, the concentration will emphasize the importance of design in real estate development, exploring how the built environment and space can have an impact on hospitality investment and value. As part of a hospitality development discourse, financial analyses—feasibility studies, economic models, and investment strategies—acquire added social, cultural and aesthetic dimensions. The concentration in Hospitality Real Estate Development requires 2 courses as specified below.
To maximize the efficiency of the learning process and increase student integration, students that enter SHA as freshmen, complete a portion of the curriculum as a single unit.
Fall Semester Freshmen Year: HF 100
Spring Semester Freshmen Year: HF 120, HF 270
Fall Semester Sophomore Year: HF 210, HF 220, HF 260
Other courses can be taken in a more flexible sequence, according to course prerequisites, with the guidance of the Director Student Service and faculty advisors.
Plan Your Schedule
You should work closely with your advisor to plan the schedule that best meets your academic needs. Pay close attention to course prerequisites so you plan your courses in the correct order. Students are strongly encouraged to enter their schedule into the “Planner” function on the Student Link. This online tool allows you to create and modify your schedule before registering for the courses. Please note that this tool greatly assists SHA in better establishing demand for courses. This list assists students with planning enrollments. Please note that this schedule is subject to modification. New courses are under development and this the table will be updated as curriculum decisions are made, so please check back before making registration choices.
Our Learning Outcomes
The Hospitality Administration curriculum is carefully designed in order to achieve the following learning outcomes:
Describe the segments, history, icons, market leaders, lexicon and service elements of the hospitality industry.
Apply the competencies in the core functional areas (e.g. finance/accounting, operations, human resources, and marketing) of hospitality management.
Synthesize the critical thinking of hospitality systems: financial, operational, human resource and design.
Develop interpersonal skills: communication, team building, leadership and cultural diversity awareness.