Daily Free Press: SHA Introduces Second Major, Hospitality & Communication
In collaboration with the College of Communication, the School of Hospitality Administration is introducing a second major, Hospitality and Communication. The major will begin in a pilot phase during fall 2017, and will be available to incoming freshmen in fall 2018. The Daily Free Press recently spoke to Dean Arun Upneja and Associate Dean of Academic Affairs Peter Szende regarding the new major.
Peter Szende, an associate dean at SHA and leader of the interdisciplinary working group that designed the new program, said the major was created after SHA administrators identified the need for an innovative academic partnership.
“We felt that there are certain goals we cannot achieve by ourselves,” Szende said. “We felt that the two educational fields, communication and hospitality management, are intrinsically connected and this new program can build off a strong foundation of hospitality management.”
Szende added that social media’s growing prevalence in the field of hospitality management moved SHA to collaborate with COM.
“The rise of the Internet has transformed the traditional approach to teaching hospitality management to one that requires new kinds of communication skills, such as social media,” the associate dean said. “The major was created to supplement this growing demand for hospitality professionals with knowledge of modern communication techniques.”
The full article can be found here.
Details regarding the Hospitality and Communication degree curriculum can be found here.