[Skift] Dr. Mody comments on Red Lion lawsuit against Hard Rock Hotels

In a recent Skift article, Red Lion Sues Hard Rock Hotels for Infringement in Race to Win Over Millennials, Dr. Makarand Mody comments on the  similarities between these separate millennial-focused hotel brands.

“Many of the themes that new hotel brands are trying to incorporate, across hotel categories, are indeed similar: local experiences, artisanal food and beverage, and an emphasis on communal spaces, among others. While it’s much harder to prove that the ideas underlying these design concepts have been copied, the fact that they are also being called something very similar may create a problem for Reverb.” – Dr. Makarand Mody

Read the full article on Skift.