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Part 1: Introduction
 
Part 2: Pre-Planning
 
Part 3: Getting Started
 
Part 4: Structuring Stories
 
Part 5: Discussing Key Journalistic Themes
 
Part 6: In the Midst-Reporting
 
Part 7: Writing the Stories
 
Part 8: Coordinating the Series
 
Part 9: Editing the Stories Days
 
Part 10: Wrap-Up
 
Part 11: Maximizing the Impact and Follow-Up
 
Additional Resources
 

Summary
During the first several days after the team assembles, the coordinator will meet with the reporters, introduce the project, ex-plain who's who, set a schedule, discuss the concept of a title and logo for the series, and begin discussing individual stories. The co-ordinator should also set the tone for the project. He or she will en-sure that the reporters all "buy in" to the project's themes and goals and agree to work as team players for its duration.

 

Two Approaches
In general, the journalism style of American newspapers stresses ob-jective, multi-sourced reporting in which the facts of a story are laid out in order of descending importance without any additional commentary or analysis. By contrast, media in West-ern and Eastern Europe favor com-mentary-style reporting: the writer is expected to present and argue an opinion in addition to presenting fac-tual information. Both are equally valid in their own environments, so avoid making value judgments on which is better. Instead, ask the reporters to characterize the difference between their press and that in the United States or other countries.

 

Coordinate and Mediate
It's up to the coordinator to mediate disputes, reach con-sensus, and get things back on track if they go astray. This may put you in an uncomfort-able position at times, but it also ensures that the project doesn't splinter into warring camps.

 

Sardine Journalism
There is nothing like being crammed into a car for eight hours or eating every meal together over twenty-four hours to forge bonds. In additional, such trips give reporters another op-portunity to tap into existing re-sources at their papers by asking for help from colleagues in far-flung bu-reaus and to work together across ethnic and racial lines.

 

A Day in the Life
Discuss stories that have impressed you, such as the "Day in the Life" series on undocumented residents published by the Los Angeles Times. In 1993, the Times sent more than 30 reporters and photographers into the field for a day to interview and observe undocumented residents as they live, work, and strug-gle in America. The series transformed a highly emotional political debate into a lively and insightful and sensitive look at how the issue affected the lives of real people. While it dealt with Latino farm workers, the target of much of the anti-immigration backlash, the series also looked at less obvious examples of immigration, such as the daughter of a former Romanian cabinet minister. This gave a more measured, rounded view of a controversial debate.
   
 
How to Conduct a Multi-Ethnic Team Reporting Project
Part 3: Getting Started
By Denise Hamilton
Center for War, Peace, and the News Media
Copyright © 1997 New York University
Getting to know everyone: The first day on the ground
Introducing the project and its goals
Coordinator's role
Schedule and timeline
Picking a theme
Individual stories
 
Getting to Know Everyone:
The First Day on the Ground
Begin by introducing yourself to the group. Ask the reporters to go around the room and do the same.

Some members of the team may be a bit skeptical of the project or dis-trustful of one another and of you, but that's to be expected. Use this time to break the ice with the reporters.

If you're lucky, everyone speaks English or you speak the native lan-guage. If not, you'll be talking through an interpreter, which means things will take longer. Plan this extra time lag into your daily sched-ule.

Intoducing the Project and its Goals
The reporters will probably arrive for work without knowing what is expected of them in the next four weeks. Don't assume their editors have fully briefed them. Instead, give them your best sales pitch.

Start by explaining that the project is based on a model that was cre-ated in the Balkans in 1995 to bring journalists together from different ethnic and racial communities to work on concrete reporting projects that highlight common problems and solutions. Explain that they will work together to conceptualize, report, and write a series of stories.

Explain that the project will emphasize grass-roots perspectives, con-cerns, and proposals for change from citizens from multiple commu-nities and that it aims to break down stereotypes that all too often per-vade news coverage in all media. Tell them they will do extensive re-porting across ethnic and racial lines, and that this will mean con-ducting interviews in inter-ethnic teams of two or more.

Make sure they understand that the stories they produce will be pub-lished in all their participating newspapers. This will provide readers in different communities with a more in-depth view of popular con-cerns across ethnic and racial lines than is typically presented in the press.

You may want to pass out copies of the stories from the Macedonia Multi-Ethnic Team Reporting Project to show the journalists what you are talking about. Another option is to bring along copies of a prize-winning series from an American or Western European newspaper that takes an innovative approach to issues such as child abuse, diver-sity, or immigration.

Depending on the common language of the project, the coordinator may want to have the sample series translated ahead of time so that everyone can grasp its style and content. At the very least, the report-ers will be able to examine the physical appearance of the series and scrutinize the photos, charts, graphics, logos, and boxes-all of the garnishes that Americans take for granted but that may seem new and exotic in many countries.

Showing the reporters concrete examples will open their eyes to the possibilities of this project. It will start them thinking in terms of a unified "package" of stories with a single theme, rather than as a set of isolated reports.

As you discuss the project, explain that it mixes journalism theory with hands-on practice. The reporters will spend part of each day discussing abstract journalistic terms and planning story strategies. They will then go into the field to apply what they learn.

If you are conducting this project outside the United States, you may want to introduce the journalism style the reporters will spend the next month learning and practicing. Talk about the difference between fact-based and commentary-style reporting (see appendix).

Coordinator's Role
On the first day, clearly explain your role as coordinator. The reporters must understand that you are the editor, advisor, and ultimate arbiter in the project. This must be clear. Conflicts that arise during the project could threaten to derail it unless you address and resolve them promptly and to everyone's satisfaction.

As coordinator, remain objective at all times and remember that you represent a neutral organization. Take care not to display partisan opinions or to associate exclusively with one ethnic group. The project's credibility and success hinge on the coordinator's ability to inspire confidence among journalists of different ethnicities and broadcast the team's objectivity to the larger public.

Set a collegial tone from the start-but also lay down parameters for acceptable behavior in the group. Discussion and debate are welcome and indeed, participation by all team members is imperative. How-ever, don't tolerate hostility or grandstanding. The series cannot be used for propaganda purposes, and all participants must agree ahead to time to put their own political differences aside for the duration of the project.

Schedule and Timeline
As coordinator, emphasize that this project requires a fair amount of planning, researching, and interviewing before reporters sit down to write anything.

Also underscore that this project is different, that the series will be culminate a month's worth of interviews, research, writing, and edit-ing and that each story will move through several drafts before the fi-nal version is ready. Stress that while this may seem like an inordinate amount of time to reporters who are used to writing two stories a day, it is also a chance for them to stretch and take their time in a way that is not normally afforded to them in their daily jobs. It's up to the coor-dinator to slow the reporters down and make them think about the process as they create and assemble the product.

Schedule a set meeting time each day for the team. This allows time for debriefing, answering questions, reinforcing ideas of diversity and team reporting, and planning the next day's appointments. In this way, everyone knows the daily progress of the series and can offer helpful ideas or contacts. Likewise, the meetings can also ensure the coordinator that the series is moving forward on schedule. During these early days, the coordinator will draw up a project timeline that everyone can stick to so that reporters know exactly when stories are due.

Try to plan one day trip. When appropriate, perhaps even plan an overnight excursion to interview sources and conduct research in rural areas or provincial towns whose residents will probably offer a differ-ent perspective than those in the capital and provide reporters with in-sights for more thorough, broad-based stories that will interest readers throughout the country.

Encourage the reporters to plan and organize the trips, possibly calling on colleagues in far-flung bureaus to help with contacts. This gives the reporters an added level of personal responsibility for the project. It also demonstrates how an ethnically diverse team can gain access to people and places that might be off limits to individual reporters. For in-stance, a reporter of one ethnicity may not be welcome in a community of another ethnicity or may not speak the language needed to commu-nicate. In other common scenarios, the reporter may be able to gain ac-cess to a community but find its residents distrustful and unwilling to talk openly. However, if that reporter is accompanied by a colleague who is of the same ethnicity as the community and shares a common language with its people, the two journalists, working together, can gain the confidence of the community so that they talk honestly and at length to the inter-ethnic team.

Everything will probably take a lot longer than you originally antici-pate, and the stories will probably undergo a lot of revision before they are ready for print. Use conservative estimates for how long a story will take to report and write. You can always go back and flesh out a story if you end up with extra time, but chances are that, between lin-ing up sources, reporting, writing, translating, and doing second drafts, things will take longer than planned.

Some scheduling questions to consider are:

  • How much time will you allow for reporting? For writing?
  • When are the first drafts due? The group comments? The sec-ond edit? Final drafts?
  • What are the deadlines for photos, logos, illustrations, graphics, and cartoons? Post-publication forums and discussions?

Many of these deadlines will overlap. However, a rough rule of thumb is to budget about 45% of the time for reporting, 40% for writing and editing, and 15% for wrap-up. The details are up to you.

In setting dates, start from the publication date and work backwards. If you don't have a firm publication date yet, pick a hypothetical one. Don't forget to allow enough time for follow-through as the project draws to a close so that you can maximize the impact: as the stories hit publication, your team will hold press conferences and speak at com-munity forums and possibly on radio talk shows to discuss what they have learned.

Picking a Theme
It may be that the general theme has been chosen by the sponsoring organization ahead of time. If so, the group can move directly into dis-cussing individual story ideas.

If not, once you've set the project's parameters and given your intro-duction, spend several days working through the choice of a general theme with the participants and begin helping them select specific story ideas.

In either case, the coordinator will want to keep in mind that:

1. All members must be encouraged to bring up ideas and engage in debate so the team reaches a conclusion that is palatable to each mem-ber.

2. Avoid overtly political topics on which opinion is divided and pas-sions run high. It will be difficult to keep the reporters working to-gether on any topic, and tackling a volatile subject on which there is little common ground is a sure way to polarize the team and torpedo the project.

3. Stick with a news-feature format and try to get the reporters to focus on issues or problems that cross ethnic and racial lines and affect eve-ryone.

Individual Stories
Now is the time to discuss the stories themselves. The journalists will begin playing an active role and steering the project to their interests.

Start by asking the reporters to throw out some ideas. What topics in-terest them? What bothers or impresses them? How would they de-scribe these topics if they were recounting them to friends around the kitchen table?

One tactic to draw out reporters is to go around the room and ask each person to suggest an idea. At this stage, some reporters may be nerv-ous about speaking up in front of new colleagues. They may not want to contradict what someone else is saying. They may not be used to a Socratic dialogue or a discussion in which their opinion is sought out. It's up to the coordinator to encourage each person to speak up and to give them positive feedback as they work through the painful process of proposing, discarding, and selecting story ideas. You may even need to break the ice by throwing out some of your own suggestions.

Conversely, the reporters may give you ideas that are too general or narrow. If so, tease individual stories out of these threads. That's a good idea, you might tell a reporter. Now, how would you execute that story? What's the angle? Who would you talk to? How would you balance the story by ethnicity, religion, and gender? Again, the goal is to encourage them to think through the process of journalism before they conduct an interview. This way, they begin to see the possibilities for diversity and the importance of balanced reporting.

You may also want to consider innovative ways to enliven a often-told story. This might mean tracking a product from farm to market instead of writing a story about annual yields and prices. In the Macedonia Reporting Project, under the general theme of the economy, the journalists wrote about agriculture, specifically the economic cycle of tobacco, Macedonia's cash crop. They visited a Turkish village in Macedonia to interview farmers, toured a state-run tobacco processing factory, and so on. The coordinator then assigned the Turkish reporter to put the story together. With feeds from the other team members at every step, the reporter showed how tobacco was intertwined with the lives of Macedonians, Turks, and Albanians and how the collapse of Yugoslavia had eroded the market for Balkan tobacco. Ultimately, the story traced tobacco to the grimy boys and girls who sold cigarettes illegally at the Grand Bazaar, showing the last stop in the cycle of exploitation.

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