Graduate Diploma in International Marketing

Course Descriptions

Marketing, Environmental Evaluation, and Research

This course focuses on the important marketing issues of both developed and developing nations as well as large and small firms. Marketing is viewed from the position of the consumer and students are exposed to ways of developing lasting competitive advantages. Students explore the complex marketing and research issues that emphasize consumer information to provide the right product at the right price through the best distribution system. (MET MK 601; 4 credits)

International Marketing an Importing/Exporting

Students become acquainted with the conceptual and analytical tools they need to understand international business practices, strategy, and positioning. The course combines the concepts of global vision and international perspective with the practical knowledge of importing/exporting activities. Students are exposed to the scope and challenges firms and individuals face when exploring international trade and marketing opportunities. (MET MK 602; 2 credits)

Business-to-Business Marketing, Logistics, and Supply Chain Management

This course provides students with an in-depth analysis of the rapidly expanding and increasingly lucrative field of business-to-business marketing. While often overlooked, B2B is one of the largest revenue producing areas of commerce. Also examined is the importance of the supply chain management as a set of approaches that efficiently integrate all elements of the distribution process, and how it affects business marketing practices. (MET MK 603; 2 credits)

Developing New Products and Services

Students are exposed to the global challenge of innovation and how marketing issues directly impact the success of new product/service design and introduction. They will examine the difficult task of determining a firm's internal competitive advantages and external environmental considerations in relationship to the consumer's shifting needs and wants. The course focuses on the complex marketing issues involved with generating creative solutions to an increasingly demanding marketplace. (MET MK 604; 4 credits)

E-commerce, E-marketing, and Web-based Marketing Technologies

Internet commerce and e-marketing are dynamic forces that have a profound affect on the way marketing is viewed and practiced. The course examines the business and marketing strategies, structures, and processes that have been forced to change and provides a comprehensive assessment of the new marketing models that are being designed to meet the challenges of this new environment. It also offers a solid background in the use of Web design tools such as Dreamweaver and Fireworks. (MET MK 605; 4 credits)

Advertising, Public Relations, and Promotional Strategy

Students examine the marketing communications processes from both domestic and international perspectives. They will explore ways that companies communicate internally and externally and will examine the central roles that shareholders, the public, governmental agencies, and consumers play when companies are designing and targeting corporate communications. (MET MK 606; 4 credits)

International Marketing Tactics and Strategy Simulation

The course offers an exciting and dynamic business simulation that introduces students to the complex and interconnected issues facing business and marketing when dealing on a global scale. Through this interactive computer-based simulation, students analyze decision-making in the multinational corporate environment and examine the impact exchange rates, tariffs, pricing, advertising, market demand, geopolitical conditions, and rival strategies of the competition have on a functioning international corporation. (MET MK 607; 4 credits)

Boston’s International Marketing Industry

Students are exposed to Boston’s premier international marketing organizations through a series of lectures and site visits. While this course does not carry academic credit, it is required of all students.