Master's Track Diploma in International Marketing
The four-month, Master's Track Diploma in International Marketing teaches students how to create and execute global marketing strategies. You will become well-versed in advertising and public relations strategies that apply to small and large companies, as well as to business-to-consumer and business-to-business marketing. After earning the diploma, you will have completed almost half of the coursework towards a Master of Science in Administrative Studies.
STUDY market research, importing and exporting, e-commerce, supply chain management, advertising, and publicity MEET professionals who stay at the forefront of the competition by developing new products and services ANALYZE case studies to understand the complexities of the global market and how Internet technology affects marketing practices VISIT leading marketing, advertising, and public relations firms in the Boston area TRANSFER up to twenty of the credits you earn toward a Master of Science in Administrative Studies |
Courses
The Master's Track Diploma in International Marketing consists of 8 required courses for a total of 24 credits.
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- Marketing, Environmental Evaluation, and Research
- International Marketing Related to Importing and Exporting
- Business-to-Business Marketing, Logistics, and Supply Chain Management
- Developing New Products and Services
- Advertising, Public Relations, and Promotional Strategy
- E-commerce, E-marketing, and Web-based Marketing Technologies
- Boston’s International Marketing Industry (non-credit)
- International Marketing Tactics and Strategy Simulation
Advanced Diploma: Semester Professional Internships
Students may apply for an Advanced Diploma, which includes an internship semester following the academic component. In doing so, students submit financial documentation for both semesters in their initial application and, if accepted into the program, are issued I-20s for the length of both academic semesters. These internships are typically unpaid. International Marketing students will have the opportunity to intern at one of Boston’s many leading marketing or public relations firms. Separate admissions processes and tuition apply. To learn more about the BU Global Internship Experience, click here.
Optional Practical Training
Students in the advanced track are also eligible to apply for Optional Practical Training (OPT). Through OPT, international students can remain in the U.S. and work for up to one year at a salary negotiated with the employer.
2009/2010 Expenses
Application Fee (non-refundable) $70
Estimated Program Fees (tuition, books, materials) $13,400
Advanced Diploma (includes Internship) $16,200
Registration Fee $40
Click here to download a PDF of estimated expenses.
Admission Requirements
- Minimum TOEFL Scores: 560 PP / 220 CBT / 84 iBT (iBT: Reading 21, Listening 18, Speaking 23, Writing 22)
- Minimum IELTS Score: 6.5
- Bachelor's degree or equivalent
- Two years of work experience recommended
Program Dates
Fall 2009 |
Spring 2010 |
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| Application Deadline | June 15, 2009 | Novermber 14, 2009 |
| Orientation | September 1 and 2, 2009 | January 14 and 15, 2010 |
| Program Begins | September 2, 2009 | January 19, 2010 |
| Program Ends | Week of December 14, 2009 | May 11, 2010 |
Only in Boston...
- In 2005, advertising firms headquartered in Boston generated over $560 million in revenue
- The port of Boston handles over 14 million metric tons of exported goods each year (that’s the weight of 35,000 Boeing 747s!)
