Graduate Diploma in International Marketing
The four-month Graduate Diploma in International Marketing teaches students how to create and execute global marketing strategies. You will become well-versed in advertising and public relations strategies that apply to small and large companies, as well as to business-to-consumer and business-to-business marketing.
STUDY market research, importing and exporting, e-commerce, supply chain management, advertising, and publicity MEET professionals who stay at the forefront of the competition by developing new products and services ANALYZE case studies to understand the complexities of the global market and how Internet technology affects marketing practices VISIT leading marketing, advertising, and public relations firms in the Boston area TRANSFER up to twenty of the credits you earn toward a Master of Science in Administrative Studies |
Courses
The Graduate Diploma in International Marketing consists of 8 required courses for a total of 24 credits.
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- Marketing, Environmental Evaluation, and Research
- International Marketing Related to Importing and Exporting
- Business-to-Business Marketing, Logistics, and Supply Chain Management
- Developing New Products and Services
- Advertising, Public Relations, and Promotional Strategy
- E-commerce, E-marketing, and Web-based Marketing Technologies
- Boston’s International Marketing Industry (non-credit)
- International Marketing Tactics and Strategy Simulation
Internships
Students who earn the Graduate Diploma in International Marketing will have the opportunity to intern at one of Boston’s many leading marketing or public relations firms. Separate admissions processes and tuition apply. To learn more about the BU Global Internship Experience, click here.
Optional Practical Training
After successfully completing both the Graduate Diploma Program and Internship, BU Global students are eligible to apply for Optional Practical Training (OPT).Through OPT, students can remain in the U.S. and work for up to one year at a salary negotiated with the employer.
2008-09 Expenses
Application Fee (non-refundable) $70
Estimated Program Fees (tuition, books, materials) $12,900*
Registration Fee $40
Click here to download a PDF of estimated expenses.
*program fees subject to change
Admission Requirements
- Minimum TOEFL Scores: 560 PP / 220 CBT / 84 iBT (iBT: Reading 21, Listening 18, Speaking 23, Writing 22)
- Minimum IELTS Score: 6.5
- Bachelor's degree or equivalent
- Two years of work experience
Program Dates
Fall 2008 |
Spring 2009 |
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| Application Deadline | July 15, 2008 | November 30, 2008 |
| Orientation | September 2 and 3, 2008 | January 7 and 8, 2009 |
| Classes begin | September 4, 2008 | January 9, 2009 |
| Graduation | December 19, 2008 | May 8, 2009 |
Only in Boston...
- In 2005, advertising firms headquartered in Boston generated over $560 million in revenue
- The port of Boston handles over 14 million metric tons of exported goods each year (that’s the weight of 35,000 Boeing 747s!)
