Tobe Berkovitz

Associate Professor of Mass Communication and Public Relations

Expertise:
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Education:

BFA, University of Connecticut
MA, University of Connecticut
PhD, Wayne State University

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Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz has consulted on campaigns in over 25 states. His clients have included Senators John Glenn, Carl Levin, Patrick Leahy… Read more

Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz has consulted on campaigns in over 25 states. His clients have included Senators John Glenn, Carl Levin, Patrick Leahy and Tom Harkin. Berkovitz appears frequently on television and in the press as a political and media analyst.

 

In the Media

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  • The polling primary is underway

    July 30, 2015

    Boston Globe (subscription required) Tobe Berkovitz, College of Communication On Tuesday at 5 p.m., Republicans will find out which 10 of their 17 White House hopefuls will make the cut for the party’s first official prime-time debate later that week in Cleveland… Expert quote: “Every polling company will want their name in the mix. There […]

  • Will Trump be ratings gold for Fox News?

    July 28, 2015

    The Hill Tobe Berkovitz, College of Communication Donald Trump’s celebrity — and intrigue as to how the other Republican candidates will deal with his presence — could deliver a ratings boost for the first GOP debate, set for Fox News on Aug. 6… Expert quote: “Remember, Donald Trump is one of a cast of 10 […]

  • Broadcast Olympics Debate Might Help Boston 2024 Up Support, Or It Might Help Opponents

    July 23, 2015

    WBUR Tobe Berkovitz, College of Communication One side wants it to be a game changer. The other wants it to end the games… Expert quote: “I doubt that whether you go to the local ice cream shop or to the beach, that the main topic of conversation is going to be the debate that’s coming […]

  • Barney Frank axed from MSNBC, buries hatchet with Herald

    July 18, 2015

    Boston Herald Tobe Berkovitz, College of Communication Barney Frank and MSNBC have parted ways amid speculation the former Bay State congressman and liberal firebrand wasn’t drawing viewers to the struggling cable news network… Expert quote: “There are a lot of liberal gadflies who have served on Capitol Hill who are media or news people, and […]

  • Iran Nuclear Deal to Test Relationship Between Obama, Political Parties

    July 16, 2015

    Sputnik News Tobe Berkovitz, College of Communication John Carroll, College of Communication The nuclear deal between the P5+1 countries and Iran reached on Tuesday will challenge the relationship President Barack Obama has with the Republican and Democratic parties, experts told Sputnik… Berkovitz quote: “The real problem will be with some Democratic voters and many Democratic senators and congressmen who will […]

  • Giving Some Rope: A Brief History Of Tensions Between Politicians And The Press

    July 7, 2015

    NPR “It’s All Politics Blog” Tobe Berkovitz, College of Communication Hillary Clinton’s campaign took the term “wrangling the press” to a whole new level this weekend when it literally used a rope to control reporters covering the Democratic presidential candidate’s walk in a New Hampshire Fourth of July parade… Expert quote: “Politicians and the media […]

  • Clinton camp sharpens attack on Sanders

    June 26, 2015

    The Hill Tobe Berkovitz, College of Communication Hillary Clinton’s supporters are attacking liberal rival Bernie Sanders more forcefully than ever before… Expert quote: “I think the Clinton people would have to say he’s not really a threat, but he’s starting to get a little traction. I don’t think going after Bernie is the best strategy […]

  • House Republicans, Sid Blumenthal, and the Ghosts of Clinton’s Past

    June 16, 2015

    National Journal Tobe Berkovitz, College of Communication House Republicans probing the 2012 Benghazi attacks are turning their attention to a figure from Hillary Clinton’s past as the Democratic frontrunner tries to sell voters on her ideas about the future… Expert quote: “If Barack Obama was no-drama-Obama, Bill and Hillary Clinton are all drama all the […]

  • US Military, Intelligence Only Know the Truth About Bin Laden Raid

    May 12, 2015

    Sputnik News Tobe Berkovitz, College of Communication Only the US military and intelligence communities will ever be able to validate investigative journalist Seymour Hersh’s claim that US President Barack Obama lied about the raid that killed Osama bin Laden in 2011, because those involved will never disclose information, experts told Sputnik. Expert quote: “That was […]

  • Clinton ‘War Room’ Pushback And The ‘Invent Your Own’ Media Campaign

    May 5, 2015

    NPR “It’s All Politics Blog” Tobe Berkovitz, College of Communication The Hillary Clinton campaign went into overdrive Tuesday trying to minimize the damage from a new book that delves into Clinton Foundation fundraising — and they’re not using the typical channels to do so… Expert quote: “It’s almost media 3.0. If 1.0 was dealing with […]

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