Tobe Berkovitz

Associate Professor of Mass Communication and Public Relations
College of Communication

Expertise:
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Education:

BFA, University of Connecticut
MA, University of Connecticut
PhD, Wayne State University

Contact Info:

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Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz has consulted on campaigns in over 25 states. His clients have included Senators John Glenn, Carl Levin, Patrick Leahy… Read more

Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz has consulted on campaigns in over 25 states. His clients have included Senators John Glenn, Carl Levin, Patrick Leahy and Tom Harkin. Berkovitz appears frequently on television and in the press as a political and media analyst.

 

In the Media

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  • Atkins: Get ready for more negative election ads, experts say

    May 25, 2016

    Boston Herald Tobe Berkovitz, College of Communication Donald Trump’s latest ad — an Instagram video featuring a woman accusing former President Bill Clinton of sexual assault — is a shocker that will probably be highly effective, political experts say, and it’s just the start of the barrages both sides will unleash… Expert quote: “The press […]

  • Elizabeth Warren steps into 2016 spotlight with Trump Twitter feud

    May 13, 2016

    Sinclair Broadcast Group Tobe Berkovitz, College of Communication As Sen. Elizabeth Warren (D-Massachusetts) emerges as one of Donald Trump’s most vocal Democratic critics, speculation is growing about the role she will play in the 2016 presidential race… View full article quoting expert Tobe Berkovitz

  • Trump vs. Clinton: Who will voters like least?

    May 9, 2016

    The Hill Tobe Berkovitz, College of Communication Hillary Clinton and Donald Trump are set to be the two most disliked general election candidates of modern times… Expert quote: “I think ‘slugfest’ would be an understatement. This is going to be a campaign where people are going to need sanitary wipes next to the television, between […]

  • Against all odds: It’s Trump

    May 4, 2016

    The Hill Tobe Berkovitz, College of Communication It’s an outcome that few saw coming and that many Republicans still refuse to accept: Donald Trump is about to become the GOP nominee for president… View full article quoting expert Tobe Berkovitz

  • Is Donald Trump the death knell for political TV ads?

    April 4, 2016

    MoneyWatch Tobe Berkovitz, College of Communication Donald Trump seems impervious to negative TV ads, and he gets a mother lode of news media attention for free… View full article quoting expert Tobe Berkovitz

  • GOP could pay heavy price for contesting Trump nomination

    March 18, 2016

    The Hill Tobe Berkovitz, College of Communication Donald Trump’s critics within the GOP are desperate to find a way to stop him from becoming the nominee at the Republican National Convention in July… Expert quote: “The Republicans are damned if they do and damned if they don’t.” View full article

  • Trump takes on ‘air of inevitability’ as he tries to lock down nomination

    March 17, 2016

    Sinclair Broadcast Group Tobe Berkovitz, College of Communication While some GOP conservatives are stepping up efforts to stop Donald Trump from securing the party’s presidential nomination, the billionaire real estate developer has been promoting party unity and training his sights on his potential general election opponent… Expert quote: “I still think overall Trump is being […]

  • Candidates grow their operations, and fast

    February 29, 2016

    Marketplace Tobe Berkovitz, College of Communication Super Tuesday marks one of the busiest days on the presidential campaign… Expert quote: “You really have to think, ‘Where is our opportunity, what’s going to be cost efficient, where can we get voters?’” View full article

  • Mass. voters to play larger national role than normal in fervent election year

    February 28, 2016

    Telegram & Gazette Tobe Berkovitz, College of Communication After a final flurry of door knocks this weekend and a visit from a former president Monday, voters in Central Massachusetts and around the state will head to the polls Tuesday in position to play a crucial role in the nominating process for both parties… Expert quote: […]

  • Who is Donald Trump: ‘Con artist’ or political genius?

    February 26, 2016

    Sinclair Broadcast Group Tobe Berkovitz, College of Communication Sen. Marco Rubio unleashed a barrage of attacks on Republican front-runner Donald Trump at a rally Friday, renewing claims he made during Thursday’s debate and offering some new ones… Expert quote: “I have a hard time seeing how Republicans connect the dots between Ronald Reagan and Donald […]

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