Tobe Berkovitz

Associate Professor of Mass Communication and Public Relations
College of Communication

Expertise:
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Education:

BFA, University of Connecticut
MA, University of Connecticut
PhD, Wayne State University

Contact Info:

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Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz has consulted on campaigns in over 25 states. His clients have included Senators John Glenn, Carl Levin, Patrick Leahy… Read more

Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz has consulted on campaigns in over 25 states. His clients have included Senators John Glenn, Carl Levin, Patrick Leahy and Tom Harkin. Berkovitz appears frequently on television and in the press as a political and media analyst.

 

In the Media

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  • Trump takes on Fox over debate: Risky move or safe bet?

    January 27, 2016

    Sinclair Broadcast Group Tobe Berkovitz, College of Communication Donald Trump once said that candidates who refused to participate in a Republican primary debate were not showing “a lot of courage.”… Expert quote: “One of the things you always say to your clients is don’t take the bait. Donald Trump is always irresistible bait to the […]

  • Sanders gets second shot at Clinton in pivotal debate for Dems

    January 17, 2016

    The Hill Tobe Berkovitz, College of Communication Hillary Clinton and Bernie Sanders are poised for a pivotal debate on Sunday with just two weeks to go before the Feb. 1 Iowa caucuses… View full article quoting expert Tobe Berkovitz  

  • Clinton’s gamble on Muslims

    January 12, 2016

    The Hill Tobe Berkovitz, College of Communication Hillary Clinton is doubling down on slamming Republicans on their anti-Muslim rhetoric at campaign events in both Iowa and New Hampshire… Expert quote: “Middle America is terrified of terrorism and would err on the side of strength rather than ‘Are we going to offend people?’. People are increasingly […]

  • Is CAIR Actively Collaborating With The Hillary Clinton Campaign?

    January 10, 2016

    RedState Tobe Berkovitz, College of Communication Hillary Clinton is doubling down on slamming Republicans on their anti-Muslim rhetoric at campaign events in both Iowa and New Hampshire… Expert quote: “Middle America is terrified of terrorism and would err on the side of strength rather than ‘Are we going to offend people?’. People are increasingly more […]

  • How Donald Trump is like Lucille Ball

    January 8, 2016

    Boston Globe (subscription required) By Tobe Berkovitz, College of Communication The rise, and not fall, of Donald Trump’s presidential campaign has befuddled the pundits and mainstream media… View full article by expert Tobe Berkovitz

  • Trump’s campaign seems immune to what felled others — so far

    January 7, 2016

    USA Today Tobe Berkovitz, College of Communication Donald Trump’s presidential campaign seems invulnerable to what’s doomed so many other primary candidacies over the years — the gaffe, stumble or mishap from which the would-be nominee never recovers… View full article quoting expert Tobe Berkovitz

  • Terrorism dominates GOP race

    January 5, 2016

    The Hill Tobe Berkovitz, College of Communication The intertwined issues of terrorism and national security are dominating the Republican presidential race with less than a month to go before the Iowa caucuses… Expert quote: “Terrorism was always lurking as a major issue, but those two events forced it to the front of the Republican campaign.” […]

  • For better or worse, experts say Trump’s first ad is ‘quintessentially Trump’

    January 5, 2016

    Sinclair Broadcast Group Tobe Berkovitz, College of Communication Republican presidential front-runner Donald Trump has unveiled his campaign’s first television ad, highlighting three of his most controversial positions, with less than one month remaining before the February 1 Iowa caucus… Expert quote: “It’s a perfectly fine ad. It’s better than most of what’s running. It’s far […]

  • TV, the old king of U.S. politics, faces mortality

    December 30, 2015

    USA Today Tobe Berkovitz, College of Communication Both presidential candidates, one the year’s big surprise and the other its big disappointment, were talking about television, for a half century the dominant weapon of national politics… Expert quote: “TV is powerful. It’s visual, it’s emotional, it reaches into homes. And you can run an ad a zillion […]

  • Bush to flood airwaves with ads prior to primary

    December 26, 2015

    Boston Herald Tobe Berkovitz, College of Communication Former Florida Gov. Jeb Bush and his super PAC are set to dominate the TV airwaves between now and the Granite State primary, reserving more than $14 million in commercials on both New Hampshire and Boston stations — including two Super Bowl spots — the Herald has learned… […]

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