Tobe Berkovitz

Associate Professor of Mass Communication and Public Relations
College of Communication

Expertise:
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Education:

BFA, University of Connecticut
MA, University of Connecticut
PhD, Wayne State University

Contact Info:

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Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz has consulted on campaigns in over 25 states. His clients have included Senators John Glenn, Carl Levin, Patrick Leahy… Read more

Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz has consulted on campaigns in over 25 states. His clients have included Senators John Glenn, Carl Levin, Patrick Leahy and Tom Harkin. Berkovitz appears frequently on television and in the press as a political and media analyst.

 

In the Media

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  • Is Donald Trump the death knell for political TV ads?

    April 4, 2016

    MoneyWatch Tobe Berkovitz, College of Communication Donald Trump seems impervious to negative TV ads, and he gets a mother lode of news media attention for free… View full article quoting expert Tobe Berkovitz

  • GOP could pay heavy price for contesting Trump nomination

    March 18, 2016

    The Hill Tobe Berkovitz, College of Communication Donald Trump’s critics within the GOP are desperate to find a way to stop him from becoming the nominee at the Republican National Convention in July… Expert quote: “The Republicans are damned if they do and damned if they don’t.” View full article

  • Trump takes on ‘air of inevitability’ as he tries to lock down nomination

    March 17, 2016

    Sinclair Broadcast Group Tobe Berkovitz, College of Communication While some GOP conservatives are stepping up efforts to stop Donald Trump from securing the party’s presidential nomination, the billionaire real estate developer has been promoting party unity and training his sights on his potential general election opponent… Expert quote: “I still think overall Trump is being […]

  • Candidates grow their operations, and fast

    February 29, 2016

    Marketplace Tobe Berkovitz, College of Communication Super Tuesday marks one of the busiest days on the presidential campaign… Expert quote: “You really have to think, ‘Where is our opportunity, what’s going to be cost efficient, where can we get voters?’” View full article

  • Mass. voters to play larger national role than normal in fervent election year

    February 28, 2016

    Telegram & Gazette Tobe Berkovitz, College of Communication After a final flurry of door knocks this weekend and a visit from a former president Monday, voters in Central Massachusetts and around the state will head to the polls Tuesday in position to play a crucial role in the nominating process for both parties… Expert quote: […]

  • Who is Donald Trump: ‘Con artist’ or political genius?

    February 26, 2016

    Sinclair Broadcast Group Tobe Berkovitz, College of Communication Sen. Marco Rubio unleashed a barrage of attacks on Republican front-runner Donald Trump at a rally Friday, renewing claims he made during Thursday’s debate and offering some new ones… Expert quote: “I have a hard time seeing how Republicans connect the dots between Ronald Reagan and Donald […]

  • SC Debate Could Affect GOP Race, BU Professor Says

    February 10, 2016

    WBZ-TV Tobe Berkovitz, College of Communication Since the GOP field has yet to sort itself out, there is growing interest in Saturday’s debate in South Carolina… Expert quote: “Unfortunately for Rubio and people who support him, he’s going to be the robot.” View article and listen to audio

  • Christie under attack more than all Republican presidential candidates

    February 7, 2016

    NJ.com Tobe Berkovitz, College of Communication More money has been spent against Gov. Chris Christie than any other candidate by super political action committees aligned with Republican presidential hopefuls… Expert quote: “The voters in New Hampshire are so inundated with advertising that most of it is like water off a duck. It’s hard to get voters persuaded by advertising […]

  • Trump takes on Fox over debate: Risky move or safe bet?

    January 27, 2016

    Sinclair Broadcast Group Tobe Berkovitz, College of Communication Donald Trump once said that candidates who refused to participate in a Republican primary debate were not showing “a lot of courage.”… Expert quote: “One of the things you always say to your clients is don’t take the bait. Donald Trump is always irresistible bait to the […]

  • Sanders gets second shot at Clinton in pivotal debate for Dems

    January 17, 2016

    The Hill Tobe Berkovitz, College of Communication Hillary Clinton and Bernie Sanders are poised for a pivotal debate on Sunday with just two weeks to go before the Feb. 1 Iowa caucuses… View full article quoting expert Tobe Berkovitz  

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