Tobe Berkovitz

Associate Professor of Mass Communication and Public Relations

Expertise:
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Education:

BFA, University of Connecticut
MA, University of Connecticut
PhD, Wayne State University

Contact Info:

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Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz has consulted on campaigns in over 25 states. His clients have included Senators John Glenn, Carl Levin, Patrick Leahy… Read more

Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz has consulted on campaigns in over 25 states. His clients have included Senators John Glenn, Carl Levin, Patrick Leahy and Tom Harkin. Berkovitz appears frequently on television and in the press as a political and media analyst.

 

In the Media

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  • Clinton’s media tensions renewed by email furor

    August 19, 2015

    The Hill Tobe Berkovitz, College of Communication Hillary Clinton’s campaign is blaming the media for fomenting the controversy over her use of a private email server… Expert quote: “You would think that an old pro like Hillary would have been prepared for intensive questioning about the emails…What is wrong with your preparations team that they […]

  • Top 10 Ways GOP Debaters Will Target Trump

    August 6, 2015

    Newsmax Tobe Berkovitz, College of Communication With Donald Trump’s poll numbers now doubling and in some cases tripling the GOP field, his GOP rivals’ work is cut out for them in Thursday’s debate: They must do whatever they can to lift their own standing, while dinging Trump’s popularity whenever the opportunity arises… Expert quote: “The […]

  • Trump’s Dominance in South May Force Debate Rivals to Attack Him

    August 5, 2015

    Newsmax Tobe Berkovitz, College of Communication An exclusive Newsmax survey of over 5,700 voters in 12 southern states indicates GOP presidential contender Donald Trump’s political strength is now centered in the South rather than the Northeast as initially expected… Expert quote: “With a full stage of candidates someone will take a whack at The Donald.” […]

  • Debating Donald Trump poses conundrum for Christie, other Republicans

    August 5, 2015

    NJ.com Tobe Berkovitz, College of Communication As Gov. Chris Christie and his fellow Republican candidates head into the party’s first presidential debate Thursday, they face a challenge previous White House hopefuls never experienced: How exactly do you debate Donald Trump?.. Expert quote: “You’re not going to be able to out-showbiz Donald Trump. Don’t even try.” View full article

  • The polling primary is underway

    July 30, 2015

    Boston Globe (subscription required) Tobe Berkovitz, College of Communication On Tuesday at 5 p.m., Republicans will find out which 10 of their 17 White House hopefuls will make the cut for the party’s first official prime-time debate later that week in Cleveland… Expert quote: “Every polling company will want their name in the mix. There […]

  • Will Trump be ratings gold for Fox News?

    July 28, 2015

    The Hill Tobe Berkovitz, College of Communication Donald Trump’s celebrity — and intrigue as to how the other Republican candidates will deal with his presence — could deliver a ratings boost for the first GOP debate, set for Fox News on Aug. 6… Expert quote: “Remember, Donald Trump is one of a cast of 10 […]

  • Broadcast Olympics Debate Might Help Boston 2024 Up Support, Or It Might Help Opponents

    July 23, 2015

    WBUR Tobe Berkovitz, College of Communication One side wants it to be a game changer. The other wants it to end the games… Expert quote: “I doubt that whether you go to the local ice cream shop or to the beach, that the main topic of conversation is going to be the debate that’s coming […]

  • Barney Frank axed from MSNBC, buries hatchet with Herald

    July 18, 2015

    Boston Herald Tobe Berkovitz, College of Communication Barney Frank and MSNBC have parted ways amid speculation the former Bay State congressman and liberal firebrand wasn’t drawing viewers to the struggling cable news network… Expert quote: “There are a lot of liberal gadflies who have served on Capitol Hill who are media or news people, and […]

  • Iran Nuclear Deal to Test Relationship Between Obama, Political Parties

    July 16, 2015

    Sputnik News Tobe Berkovitz, College of Communication John Carroll, College of Communication The nuclear deal between the P5+1 countries and Iran reached on Tuesday will challenge the relationship President Barack Obama has with the Republican and Democratic parties, experts told Sputnik… Berkovitz quote: “The real problem will be with some Democratic voters and many Democratic senators and congressmen who will […]

  • Giving Some Rope: A Brief History Of Tensions Between Politicians And The Press

    July 7, 2015

    NPR “It’s All Politics Blog” Tobe Berkovitz, College of Communication Hillary Clinton’s campaign took the term “wrangling the press” to a whole new level this weekend when it literally used a rope to control reporters covering the Democratic presidential candidate’s walk in a New Hampshire Fourth of July parade… Expert quote: “Politicians and the media […]

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