Marshall Van Alstyne

Associate Professor/Dean's Research Fellow, Information Systems

Expertise:
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Education:

Ph D, MIT Sloan School, Information Systems, 1997.
MS, MIT Sloan School, Management, 1991.
BA, Yale University, Computer Science, 1984.

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Professor Van Alstyne is one of the leading experts in network business models. He conducts research on information economics, covering such topics as communications markets, the economics of networks, intellectual property, social effects of technology, and productivity effects of information. As co-developer of the concept of “two sided networks” he has been a major contributor… Read more

Professor Van Alstyne is one of the leading experts in network business models. He conducts research on information economics, covering such topics as communications markets, the economics of networks, intellectual property, social effects of technology, and productivity effects of information. As co-developer of the concept of “two sided networks” he has been a major contributor to the theory of network effects, a set of ideas now taught in more than 50 business schools worldwide.

Awards include two patents, National Science Foundation IOC, SGER, SBIR, iCorp and Career Awards, and six best paper awards. Articles or commentary have appeared in Science, Nature, Management Science, Harvard Business Review, The New York Times, and The Wall Street Journal.

    In the Media

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    • In age of Spotify and Netflix, will readers pay for ad-free news stories?

      March 24, 2016

      Christian Science Monitor Marshall Van Alstyne, Questrom School of Business Blendle, a Dutch news aggregator, is offering readers irritated by news paywalls and web ads a novel solution — paying a small fee to read an individual article… Expert quote: “Putting micropayments on news is like putting tollbooths on an open ocean. News is not like […]

    • Would you pay for journalism if you could get your money back on clickbait?

      March 23, 2016

      The Verge Marshall Van Alstyne, Questrom School of Business For more than a decade, newspapers and magazines have been struggling to make up for plummeting revenues from print advertising… Expert quote: “News is not like an iTunes song; it’s perishable. Today’s front page is tomorrow’s fish wrap, and we don’t need to replay it.” View full […]

    • How CIOs Can Prepare For The Platform Economy

      June 10, 2015

      Information Week Marshall Van Alstyne, Questrom School of Business Are you ready for the platform economy? Do you even know what that means?… Expert quote: “Products have features; platforms have communities.” View full article

    • The Enterprise Transformation Conundrum

      May 24, 2015

      TechCrunch Marshall Van Alstyne, Questrom School of Business Everywhere you turn these days, companies are being challenged to transform, innovate and think like a designer… Expert quote: “Do work that results in a track record of innovation or what you can articulate as innovation.” View full article

    • ABA National Summit: ‘Challenges to Innovation’

      May 19, 2015

      Legal Talk Network Marshall Van Alstyne, Questrom School of Business Listen to audio of expert Marshall Van Alstyne

    • Where Does Apple Pay Fall Short?

      October 8, 2014

      Forbes Marshall Van Alstyne, School of Management Apple has a long history of making things work that others have previously tried… View full article referencing expert Marshall Van Alstyne

    • Business Adapts to a New Style of Computer

      May 20, 2014

      Technology Review Marshall Van Alstyne, School of Management The technology industry is preparing for the Internet of things, a type of computing characterized by small, often dumb, usually unseen computers attached to objects. These devices sense and transmit data about the environment or offer new means of controlling it… Expert quote: “You might find the […]

    • Upsetting the app cart: Asian messaging services challenge mobile order

      February 18, 2014

      Reuters Marshall Van Alstyne, School of Management Asian chat services KakaoTalk, LINE and WeChat threaten to overturn the mobile order of things, usurping the role of Google Inc, Apple Inc, Amazon.com Inc, Facebook Inc and telecoms carriers as gatekeeper to the consumer… Expert quote: “This is why Microsoft feared Netscape, why Facebook feared Instagram, why AT&T lost to Apple, and why […]

    • Digital component would boost advertising mail, USPS OIG says

      January 6, 2014

      FierceGovernmentIT Marshall Van Alstyne, School of Management The Postal Service could help sustain its advertising mail business by adding a scannable code for recipients to provide feedback to advertisers, a report from the office of inspector general says… View full article

    • Who’s Managing Your Company’s Network Effects?

      December 4, 2013

      Harvard Business Review Marshall Van Alstyne, School of Management Much as war is too important to be left to the generals, the business of network effects is too valuable to be entrusted to the CMOs and CIOs… View full article

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