Marshall Van Alstyne

Associate Professor/Dean's Research Fellow, Information Systems

Expertise:
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Education:

Ph D, MIT Sloan School, Information Systems, 1997.
MS, MIT Sloan School, Management, 1991.
BA, Yale University, Computer Science, 1984.

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Professor Van Alstyne is one of the leading experts in network business models. He conducts research on information economics, covering such topics as communications markets, the economics of networks, intellectual property, social effects of technology, and productivity effects of information. As co-developer of the concept of “two sided networks” he has been a major contributor… Read more

Professor Van Alstyne is one of the leading experts in network business models. He conducts research on information economics, covering such topics as communications markets, the economics of networks, intellectual property, social effects of technology, and productivity effects of information. As co-developer of the concept of “two sided networks” he has been a major contributor to the theory of network effects, a set of ideas now taught in more than 50 business schools worldwide.

Awards include two patents, National Science Foundation IOC, SGER, SBIR, iCorp and Career Awards, and six best paper awards. Articles or commentary have appeared in Science, Nature, Management Science, Harvard Business Review, The New York Times, and The Wall Street Journal.

    In the Media

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    • Business Adapts to a New Style of Computer

      May 20, 2014

      Technology Review Marshall Van Alstyne, School of Management The technology industry is preparing for the Internet of things, a type of computing characterized by small, often dumb, usually unseen computers attached to objects. These devices sense and transmit data about the environment or offer new means of controlling it… Expert quote: “You might find the […]

    • Upsetting the app cart: Asian messaging services challenge mobile order

      February 18, 2014

      Reuters Marshall Van Alstyne, School of Management Asian chat services KakaoTalk, LINE and WeChat threaten to overturn the mobile order of things, usurping the role of Google Inc, Apple Inc, Amazon.com Inc, Facebook Inc and telecoms carriers as gatekeeper to the consumer… Expert quote: “This is why Microsoft feared Netscape, why Facebook feared Instagram, why AT&T lost to Apple, and why […]

    • Digital component would boost advertising mail, USPS OIG says

      January 6, 2014

      FierceGovernmentIT Marshall Van Alstyne, School of Management The Postal Service could help sustain its advertising mail business by adding a scannable code for recipients to provide feedback to advertisers, a report from the office of inspector general says… View full article

    • Who’s Managing Your Company’s Network Effects?

      December 4, 2013

      Harvard Business Review Marshall Van Alstyne, School of Management Much as war is too important to be left to the generals, the business of network effects is too valuable to be entrusted to the CMOs and CIOs… View full article

    • What Twitter knows that Blackberry didn’t

      October 10, 2013

      MarketWatch Co-written by Marhsall Van Alstyne, School of Management Google’s Android grows stronger and is moving beyond smartphones to power cars, home electronics and wearable accessories. A thriving Amazon.com and Kindle are transforming publishing. In the hotel industry, AirBnB is disrupting the market. Now Twitter TWTR 0.00%  , with an ecosystem of more than one […]

    • Zuckerberg: “Killer stuff” in mobile on the way

      September 12, 2012

      Reuters TV Marshall Van Alstyne, School of Management

    • Upward Bound

      March 1, 2012

      Nextgov Marshall van Alstyne, School of Management Cloud computing has the power to break down office walls by allowing teleworkers to be just as productive as their office-bound peers, advocates say… View article  

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