Christopher Cakebread

Assistant Professor of Mass Communication and Public Relations

Expertise:
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Education:

BA, St. Lawrence University
MS, Boston University
EdD, Boston University

Contact Info:

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Professor Cakebread teaches Introduction to Advertising and Advertising Management, and coordinates the advertising internship program. He received his doctorate in May 2000 in Curriculum & Teaching at Boston University’s School of Education. His main research interests include coaching children in youth sports and the influences of internships on students working in the advertising industry. Cakebread… Read more

Professor Cakebread teaches Introduction to Advertising and Advertising Management, and coordinates the advertising internship program. He received his doctorate in May 2000 in Curriculum & Teaching at Boston University’s School of Education. His main research interests include coaching children in youth sports and the influences of internships on students working in the advertising industry. Cakebread has worked in account management and media planning within several New England-based agencies.

    In the Media

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    • Armour: NFL should be rattled by Budweiser statement

      September 16, 2014

      USA Today Chris Cakebread, College of Communication Now the NFL has real trouble on its hands. Fed up with the league’s woeful inconsistencies on domestic violence and its belligerent insistence on protecting misbehaving players, Anheuser-Busch took the NFL to task on Tuesday. No, it didn’t say it was pulling its $1.2 billion, six-year contract – yet… […]

    • Nike, EA Sports ditch Ray Rice from rosters

      September 10, 2014

      Boston Herald Chris Cakebread, College of Communication Fallout continued yesterday for former Baltimore Ravens running back Ray Rice, as video game publisher Electronic Arts said it’s scrubbing him from its recently released “Madden NFL 15,” and Nike dropped its endorsement deal with the disgraced athlete… Expert quote: “We have a very short attention span in […]

    • Honda ratchets back prime-time ads to launch concerts, music channel

      June 11, 2014

      Los Angeles Times Chris Cakebread, College of Communication American Honda Motor Co. plans to pull money from prime time and other television advertising to launch its own music-streaming channel and sponsor dozens of high-profile concerts and music tours… Expert quote: “Advertisers for years have seen declines in viewership in prime time and at the same […]

    • Clippers sponsors slow to return despite NBA ban of Donald Sterling

      May 10, 2014

      Los Angeles Times Chris Cakebread, College of Communication The NBA has banned L.A. Clippers owner Donald Sterling for life, but that’s not good enough for many advertisers and sponsors… Expert quote: “Even though the commissioner has made it very clear that Sterling is out, the perception and the negativity that has developed is something the […]

    • Donald Sterling bad for NBA, bad for business

      April 28, 2014

      USA Today Chris Cakebread, College of Communication As bleak as business is now for the Los Angeles Clippers, it could get worse. More than a half-dozen sponsors severed ties with the Clippers on Monday, rushing to distance themselves from the NBA franchise and its owner, Donald Sterling, following revelations of racially insensitive comments attributed to him. […]

    • The Most Embarrassing Retail Moments of 2013

      December 18, 2013

      Yahoo! Shine Chris Cakebread, College of Communication Even when a beloved brand is at the top of its game, just one slip-up — say, a cringe-worthy ad or an attempt at risqué humor, can cause it to fall swiftly from grace… Expert quote: “Before the days of social media, a PR company would filter all […]

    • Kmart Offends and Delights With Controversial Underwear Ad

      November 19, 2013

      Yahoo! Shine Chris Cakebread, College of Communication Discount retail giant Kmart has a rather family-friendly reputation, but its latest ad campaign for the men’s underwear company Joe Boxer has many consumers outraged over its sexually explicit content… Expert quote: “It’s doubtful that Kmart was trying to rile up or anger consumers. It’s likelier that they’re trying to […]

    • Faith is strong in Tebow’s selling power

      June 12, 2013

      Boston Herald Chris Cakebread, College of Communication Whether Tim Tebow gets to move the ball down the field for the New England Patriots remains to be seen, but he is expected to move a lot of replica team jerseys… Expert quote: “You’ve got someone who’s known for his Christian belief, which doesn’t really play well […]

    • Phone Passions Runneth Over in Satirical Lumia Ad

      April 30, 2013

      E-Commerce Times Chris Cakebread, College of Communication Microsoft has launched an ad for Nokia’s Lumia Windows Phone, presumably with the goal of neutralizing competitors enough to make some inroads in the hot mobile market… Expert quote: “Strategically this is a derivative — us against them — and execution with no unique point of view that […]

    • Honda splits its advertising account among three firms

      March 19, 2013

      Los Angeles Times Chris Cakebread, College of Communication For more than a quarter of a century, the advertising agency Rubin Postaer & Associates of Santa Monica controlled the business of American Honda Motor Co… Expert quote: “Agencies grow and prosper by bringing in small accounts and landing monster business like Honda. This is going to […]

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