Christopher Cakebread

Assistant Professor of Mass Communication and Public Relations

Expertise:
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Education:

BA, St. Lawrence University
MS, Boston University
EdD, Boston University

Contact Info:

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Professor Cakebread teaches Introduction to Advertising and Advertising Management, and coordinates the advertising internship program. He received his doctorate in May 2000 in Curriculum & Teaching at Boston University’s School of Education. His main research interests include coaching children in youth sports and the influences of internships on students working in the advertising industry. Cakebread… Read more

Professor Cakebread teaches Introduction to Advertising and Advertising Management, and coordinates the advertising internship program. He received his doctorate in May 2000 in Curriculum & Teaching at Boston University’s School of Education. His main research interests include coaching children in youth sports and the influences of internships on students working in the advertising industry. Cakebread has worked in account management and media planning within several New England-based agencies.

    In the Media

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    • New England Patriot’s brand suffers another black mark

      May 12, 2015

      Boston Herald Chris Cakebread, College of Communication The New England Patriots likely won’t be able to immediately shake off repercussions of “Deflategate” — particularly if quarterback Tom Brady’s four-game suspension sticks — but the franchise should escape long-term brand damage, according to sports marketing experts… Expert quote: “All of a sudden it will rise again […]

    • As barbs fly, lucrative Brady brand put in peril

      May 8, 2015

      Boston Globe (subscription required) Chris Cakebread, College of Communication Tom Brady’s first appearance after the release of the Wells report came Thursday night in front of a friendly Salem State University crowd that could not have been kinder to him… Expert quote: “He has had such a positive, squeaky-clean, and successful image for so long […]

    • With eye on Olympics, BAA on track to boost its profile

      April 20, 2015

      Boston Globe (subscription required) Chris Cakebread, College of Communication The Boston Athletic Association’s iconic unicorn logo will be everywhere this Marathon Monday. If all goes as planned, you will be seeing more of that mythical horned stallion on other days, too… Expert quote: “Of course, the key is whether the runners they sponsor and produce […]

    • Schools’ shoe deals make for long-lasting ads

      October 18, 2014

      The Courier-Journal Chris Cakebread, College of Communication A 30-second commercial at this year’s Super Bowl will cost an advertiser $4.5 million, and if you get up from your couch, you might miss it… Expert quote: “When you sponsor a team, you’ve got essentially six or seven months where you can get exposure, where the brand […]

    • After domestic violence gaffes, is NFL the best ambassador for breast cancer awareness?

      October 10, 2014

      Tampa Bay Times Chris Cakebread, College of Communication Every NFL season, Bobbie Shay Lee sees a battle of pink vs. purple. In October, the National Football League turns pink: players wear pink gloves and pink cleats, honoring the pink ribbon that symbolizes Breast Cancer Awareness month… Expert quote: “But what if ratings start to dip? […]

    • NFL’s reach holds sponsors

      September 24, 2014

      Los Angeles Times Chris Cakebread, College of Communication Corporate sponsors headed for the stadium exits after the racist rant by former Los Angeles Clippers owner Donald Sterling. Five months later, domestic violence scandals have rocked the National Football League, but major advertisers have opted merely to scold the organization for not doing more to curb […]

    • Armour: NFL should be rattled by Budweiser statement

      September 16, 2014

      USA Today Chris Cakebread, College of Communication Now the NFL has real trouble on its hands. Fed up with the league’s woeful inconsistencies on domestic violence and its belligerent insistence on protecting misbehaving players, Anheuser-Busch took the NFL to task on Tuesday. No, it didn’t say it was pulling its $1.2 billion, six-year contract – yet… […]

    • Nike, EA Sports ditch Ray Rice from rosters

      September 10, 2014

      Boston Herald Chris Cakebread, College of Communication Fallout continued yesterday for former Baltimore Ravens running back Ray Rice, as video game publisher Electronic Arts said it’s scrubbing him from its recently released “Madden NFL 15,” and Nike dropped its endorsement deal with the disgraced athlete… Expert quote: “We have a very short attention span in […]

    • Honda ratchets back prime-time ads to launch concerts, music channel

      June 11, 2014

      Los Angeles Times Chris Cakebread, College of Communication American Honda Motor Co. plans to pull money from prime time and other television advertising to launch its own music-streaming channel and sponsor dozens of high-profile concerts and music tours… Expert quote: “Advertisers for years have seen declines in viewership in prime time and at the same […]

    • Clippers sponsors slow to return despite NBA ban of Donald Sterling

      May 10, 2014

      Los Angeles Times Chris Cakebread, College of Communication The NBA has banned L.A. Clippers owner Donald Sterling for life, but that’s not good enough for many advertisers and sponsors… Expert quote: “Even though the commissioner has made it very clear that Sterling is out, the perception and the negativity that has developed is something the […]

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