ACCED-I Region 12 Fall Summit

Boston University

October 24 – 26, 2012

Meet. Learn. Share. Network.

Prepare for an inspiring and informative Fall Summit filled with sessions that will provide you with new and innovative ideas to take your events and conferences to the next level. Meet and network with colleagues from around the region. Experience the fun and rich history of the dynamic and vibrant city of Boston. Return home with the tools in hand to achieve meeting excellence on your campus.ACCED-I

Check back here or on the Region 12 website to see updates on the Fall Summit!



Andrew Vigue
Region 12 Director-Elect
Assistant Director
Boston University Events & Conferences
225 Bay State Road, Boston, MA 02215


ACCED Fall Summit Schedule Short

ACCED Fall Summit Schedule Full


ACCED Fall Summit Presenter Bios


Wednesday, October 24

3:00 to 4:00 PM            Sam Adam’s Brewery Tour
This tour is optional and available for an additional fee of $10.  Attendance is limited. 

Enjoy a tour of the founding brewery of America’s microbrewery movement.   See where it all began as your learn about the process of brewing beer and see where it all happens.  The tour will conclude with samples of Sam Adam’s most popular brews!
5:30 to 7:30 PM            Welcome Reception
33 Harry Agganis Way Residence Hall, 26th Floor

Already in Boston?  Join the staff of BU Events & Conferences as we welcome you to Boston and Boston University!  Mingle with fellow attendees and enjoy hors d’oeuvres, beer, wine, and one of the best views of downtown Boston.   Dinner is own your own after the reception, and restaurant recommendations with Drew’s Top Picks will be available.  You will be able to pick up your registration materials at the reception.

Thursday, October 25

7:30 to 8:30 AM            Registration & Breakfast
 Metcalf Trustee Center, One Silber Way, 9th Floor

Take some time to view the promotional displays of our Platinum and Gold level sponsors and speak with our sponsors in attendance.

8:30 to 8:45 AM            Fall Summit Welcome Address
Presented by Andrew Vigue – Region 12 Director-Elect

8:45 to 10:15 AM         Promoting your Program Value:  Creating a How-to Resource Strategy to Better Understand Your Value Services and How to Convince Those that Need to be Convinced

Presented by Paul G. Horngren, CMP
– President, United Conference Solutions and former Director of Purdue Conference Division

Warren Buffett once said, “Price is what you pay and value is what you get.”  So, how do you create and determine your organization’s value?  First, you may need to understand what you have, who may want it or need to know about it, and then what worth it may have.  For some, it’s all about price; yet for others, it’s more about the intangibles. How often are you initially asked “what’s the cost” rather than “what can I expect from this price?”  As you examine the value your organization brings to the institution and clients, you might ask yourself if price is directly related to perceived value or if the perceived value is directly linked to price.  Within the scope of a college and university conference program, this session will provide the building blocks, along with several proven strategies, to further understand the value of your clients, products, and services, in addition to identifying hidden value that may lead to increased revenue streams.  Discussion of end-of-year reporting strategies will also be introduced.  These strategies will show you how to build upon your program’s service foundation for results in increased business, clearer client expectations, greater visibility, and higher departmental credibility.

10:15 to 10:30 AM      Morning Break

Take some time to view the promotional displays of our Platinum and Gold level sponsors and speak with our sponsors in attendance.

10:30 to 11:30 AM      Leadership is No Mystery

Presented by Dr. Michael Oshins
– Associate Professor of the Practice, Boston University School of Hospitality

Use your leadership skills in this entertaining – and interactive – murder mystery with your colleagues to determine which of the seven suspects committed the crime.  All the evidence is there…but can you use your “CSI” talents to bring the killer to justice?

11:30 to 12:30 PM      Group Roundtable: Minors on Campus

Moderated by Paul G. Horngren, CMP – President, United Conference Solutions and former Director of Purdue Conference Division

One of the hot topics of the moment, minors on campus has been on the minds of all of us in the wake of recent scandals rocking colleges, universities, and other organizations.   This roundtable will allow a forum for sharing best practices for dealing with minors on campus and what preventative procedures can and should be put into place.  There will be plenty of opportunity to ask questions in order to best gauge what you need to do on your own campus.  Come prepared with policies and procedures already implemented at your college or university or with questions to ask of the group.

12:30 to 1:45 PM         Lunch

Marciano Commons at the Fresh Food Company, The Center for Student Services, 100 Bay State Road

Enjoy the feast at BU’s newest dining hall featuring over 46,000 square feet of dining!  Choose from 12 different food stations including a wood-fired pizza oven, tandoor ovens, vertical rotisserie ovens, fresh pasta, gluten-free, vegan kitchen, deli, and full salad bar. 

1:45 to 2:45 PM            Key Trends that Build on the Future of Meetings and Events

Presented by Dr. Erinn Tucker
– Assistant Professor, Boston University School of Hospitality 

Drawing on expert analysis from research on the future of meetings currently being conducted globally regarding the impact of content, design, distribution, and communication, this session will explore how the intersections of various industries are influencing how we meet, why we meet, and who we are meeting with. The identification of potential opportunities for developing future events based on this research and current trends will also be discussed. 

2:45 to 3:00 PM            ACCED-I Update

Presented by Mary Cranwell
– ACCED-I Immediate Past President and Region 12 Board Liaison, and Patrick Cornelissen – Region 12 Director, and Andrew Vigue – Region 12 Director-Elect

The update of all things ACCED-I, including finances for Region 12 and scholarship information for the annual conference.

3:00 to 3:15 PM            Afternoon Break

Take some time to view the promotional displays of our Platinum and Gold level sponsors and speak with our sponsors in attendance.

3:30 to 4:45 PM            Tour of Fenway Park

Fenway Park, Boston

Celebrate Fenway Park’s 100th anniversary as we tour “America’s Most Beloved Ballpark.”  Fenway Park is a place where dreams are made, traditions are celebrated, and baseball is forever.  See the home of Red Sox Legends, visit Pesky’s Pole, sit atop the fabled Green Monster, and – exclusively for Region 12 – hear from a member of the Fenway events team describe how events are managed in the ballpark.  An experienced tour guide and an events professional will provide a thrilling and informative walking tour of Fenway Park and as many event venues as we can see.

4:45 to 6:30 PM            Free Time

Use this time to go back to your hotel and freshen up before dinner, explore the neighborhood, or join the staff of BU Events & Conferences for a pre-dinner drink at Cornwall’s, a Fall Summit sponsor and legendary Kenmore Square watering hole.

6:30 to 9:00 PM            Dinner at the Back Bay Social Club

 Back Bay Social Club, 867 Boylston Street, Boston

Eat Social, Drink Social, Be Social
Dinner is at the Back Bay Social Club in Boston’s trendy Back Bay neighborhood.  Inspired by a time when social clubs served as the mainstay for cocktails, conversation, and community, Back Bay Social Club invites those with a craving for delicious food, a laid back vibe, and good company to stop in and stay a while.  We’ll enjoy a three course menu in a private dining room with a bar exclusively for Region 12!  We’ll start with a light reception at 6:30 PM and sit for dinner at 7:15 PM.

9:00 PM to……              Night in the City!

Make the most of your time in Boston!  Ask the BU Events & Conferences staff for late evening bar recommendations or entertainment options near the Back Bay Social Club or your hotel.

Friday, October 26

8:00 to 8:30 AM            Breakfast

Metcalf Trustee Center, One Silber Way, 9th Floor

Take some time to view the promotional displays of our Platinum and Gold level sponsors and speak with our sponsors in attendance.  

8:30 to 9:30 AM            Sustainable Events

Presented by Dennis Carlberg
– Sustainability Director, Boston University; Sabrina Pashtan – Sustainability Coordinator, Boston University Dining Services; and Lisa Tornatore – Sustainability Outreach Coordinator, Boston University

Why engage in sustainability?  In this session, you’ll find out the answer to that question.   Hear about not only what BU is doing to be sustainable, but how we do sustainable events on campus.  Learn what to think about when planning for your own sustainable events and walk away with the resources you need to make those events a reality.

9:30 to 10:30 AM         From Service to Sales: Impacting your Bottom Line through Spectacular Service

 Presented by Chuck Salem – President, Unique Venues

College and university marketing and sales budgets are notoriously small in comparison to traditional venues such as hotels.   In fact, the ACCED-I Benchmarking Study completed in 2003 has campus venues spending approximately 1% of gross revenues on marketing while traditional venues spend approximately 6%.   Despite the lower marketing dollars, campuses do have an opportunity, that when seized and acted upon, can positively impact the bottom line…CUSTOMER SERVICE.  In this session, participants will learn how customer service plays a significant role in your overall success in retaining and gaining new business.

10:30 to 10:45 AM      Morning Break

Take some time to view the promotional displays of our Platinum and Gold level sponsors and speak with our sponsors in attendance.

10:45 to 12:00 PM      From Service to Sales: Impacting your Bottom Line through Spectacular Service, continued

12:00 to 1:00 PM         Online Marketing

Presented by Dr. Stan Buchin
– Professor of the Practice, Boston University School of Hospitality

This session will examine the components of online marketing: the website, the blog, Facebook, Twitter and the support needed from other marketing media.  Special focus will be placed on criteria for evaluating a website and the group will then examine two academic conference center websites to see how might be improved.  The particular problem of how to attract potential clients to your website, blog, Facebook page or Tweet will be discussed as well.

1:00 to 2:00 PM            Lunch and Fall Summit Closing

Say farewell to your Region 12 colleagues while enjoying lunch and the Fall Summit wrap up.

Schedule subject to change.


sunshine-marsh-plazaBoston University is one of the largest, private, teaching, and research universities in the country. Founded in 1839 as a Methodist university, BU is now non-denominational. There are over 31,000 undergraduate and graduate students in 250 courses of study across 16 schools and colleges. There are 23 varsity sports teams, 90 study abroad programs in 20 countries, and almost 500 student organizations. Students come from all 50 states and 100 countries around the world. BU has two campuses – the Charles River Campus extending for nearly two miles from Back Bay to Brighton and the Medical Campus in the South End. BU is one of the largest employers in the city of Boston.

Notable BU Facts:

• In 1875, BU professor Alexander Graham Bell received a year’s salary advance to pursue his research. The following year, he invented the telephone in a BU lab.

• BU was the first university to open all divisions to female students in 1872.

• Dr. Martin Luther King, Jr. received his Ph.D. in Theology from BU in 1955. After receiving the Nobel Peace Prize in 1964, he presented his manuscripts, records and personal papers to the University’s Mugar Memorial Library.

• The BU Bridge is the only spot in America where a plane can fly over a car driving over a train going over a boat, all at the same time.

• The first class enrolled at the College of Arts & Sciences (the College of Liberal Arts at the time) included only 22 students. Today there are about 1,800 freshmen.

• The current Nickerson Field was formerly Braves Field, home of the National League Boston Braves. They played the longest baseball game in history there versus the Brooklyn Dodgers – it lasted 26 innings.

• In 1985, Professor Charles DeLisi initiated what would become the Human Genome Project.

• There are currently three Nobel Prize winners teaching at BU: Sheldon Glashow (1979, Physics), Elie Wiesel (1986, Peace) and Osamu Shimomura (2008, Chemistry).


boston-night-skylineSince its founding in 1630, Boston has grown from a Puritan colony into the largest city in New England. As the setting of many early events of the American Revolution, including the Boston Massacre, Boston Tea Party, and the Battle of Bunker Hill, Boston was a pivotal player in America’s quest for independence. Today, visitors can explore the many sites around the city that have historical significance.

With a population of more than 600,000 in the city proper and more than 7 million in Greater Boston, the city exudes a bustling atmosphere while maintaining small city charm due to its compact land area. Boston is truly a walkable city, and it is easy to get one from place to another by foot. Boston consists of a series of neighborhoods including Charlestown, Back Bay, North End, South Boston, Beacon Hill, Fenway, and Jamaica Plain. Connecting all these neighborhoods is the MBTA, commonly known as the T, Boston’s public transportation system. The T was the first subway system in the United States.

Boston is home to the Red Sox, Bruins, and Celtics, the world renowned Museum of Fine Arts, excellent healthcare facilities, the famed Newbury Street shopping district, Faneuil Hall Marketplace, the Boston Marathon, the New England Aquarium, Boston Beer Company, the Boston Symphony Orchestra, the USS Constitution, a gorgeous waterfront, and more than 100 colleges and universities in the metro area. Boston and Cambridge alone host an astonishing 250,000 college students each year.

For more information about Boston, visit


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