Point Me in the Right Direction
At E&C, we’re not afraid to ask for directions…or provide some direction to our event guests! As members of the BU community, we know our way around the large campus, but we realize that our visitors may not.
With a main campus that extends for over a mile and a half, Boston University can be considered a metropolis within the city…which is why a little guidance can go a long way. Too often it is easy to become preoccupied with “crucial” event details, such as the room set-up or menu, and forget about something that is equally important—directional signage!
Signs not only help visitors navigate, but can also better their overall experience. A good sign should include some, if not all, of the following:
• The organization name and/or logo for easy recognition
• The event name in a font larger than surrounding text
• An arrow to point guests in the “right” direction
• One line of written direction, such as “Take elevator to 9th Floor”
• A QR code, linked to the organization’s event page/website or a phone number to call for assistance
A mix of bold, italic and/or colors for aesthetic variety can complete the overall look, but make sure the sign is not too cluttered! Keep it simple with only essential information that is easy to decipher.
Once you’ve completed a basic template, we recommend walking the arrival path as a hypothetical guest to discover potential roadblocks that may cause confusion. Often, multiple signs are required for maximum success. Start at the designated parking lot(s) if guests will be driving. If not, begin at the building’s main entrance and proceed to the event space.
Are you proud of a directional sign you’ve made? If so, we’d love for you to share it with us. Your ideas are not “lost” on us!