Template-Type: ReDIF-Paper 1.0 Author-Name: Gregory Pavlov Author-X-Name-First: Gregory Author-X-Name-Last: Pavlov Author-Email: gpavlov@bu.edu Author-Workplace-Name: Boston University, Department of Economics Title: Optimal Mechanism for Selling Substitutes Abstract: We study a problem of a multiproduct monopolist selling substitutable goods to a buyer with unknown valuations. Under the standard distributional assumptions we find that in the optimal menu every nontrivial contract delivers some good with certainty. Using this result we apply control-theoretic tools to the case of two goods and solve a number of examples. The optimal menus generally have a simple structure and sometimes are substantially more profitable than the deterministic menus. We also extend the approach to the case when the buyer desires more than a single unit of the good. Length:39 pages Creation-Date: 2006-02 Revision-Date: Publication-Status: File-URL: http://people.bu.edu/gpavlov/substitutes.pdf File-Format: Application/pdf File-Function: Number: WP2006-014 Classification-JEL:C61; D42; L11 Keywords:Multidimensional screening; Price discrimination; Optimal selling strategies Handle: RePEc:bos:wpaper:WP2006-014