The Business of Branding

The Business of Branding: Being Your Own Brand, a Master Class by Stephanie McMahon, COM’98. Join Stephanie McMahon, Executive Vice President of Creative for World Wrestling Entertainment for a master class in building your own personal brand. Listen as she discusses her rise in the ranks of WWE and how she built her brand in the ring and the board room. This is a free event, but you must register in advance or have valid faculty or student ID. Any unused alumni seats will be released 5 minutes prior to the event.