Specialized texts

DevCom works on many other kinds of projects, including strategic communication plans, Annual Fund appeal letters, email blasts, and articles for BU Today, Bostonia, and the school- and college-based alumni newsletters.

If you have an idea for a communication project that doesn’t fit into the previous categories, don’t hesitate to discuss it with us.

We are always seeking good stories that will help us promote our four communications pillars in DAR and MarCom vehicles. If you know a great scholarship recipient, a visionary professor, or an interesting or inspiring story behind a donor’s support of BU, please let us know!

Here are some examples of specialized texts we’ve created:

Campaign communications plan

The campaign communications plan for BU’s proposed comprehensive campaign outlines the communication pieces DevCom will produce over the next seven years, and the strategy behind them. You can download a copy here.

Ernestine O’Connell bequest article

Planned Giving suggested this article about Ernestine O’Connell, whose $7.4 million bequest to BU was the largest scholarship gift in the University’s history. The story ran on BU Today and in Bostonia.

OConnell Screen Shot

Chester Parasco donor profile

This article about alumnus and endowed-scholarship donor Chester Parasco ran on Bostonia Online and an issue of Arts & Sciences.