How to use social media to promote your work and expertise

  • Starts: 3:00 pm on Wednesday, March 27, 2019
  • Ends: 5:00 pm on Wednesday, March 27, 2019
It is estimated that in 2019 there will be 2.77 billion social network users around the world. Social media is a powerful tool that can amplify your expertise and scholarship and engage with targeted audiences. However, learning how to utilize social media and leverage the various platforms strategically can be daunting. Join acclaimed science writer and social communicator, Karen Weintraub, as she leads a panel discussion with professors, communicators and social media experts about how to run effective and engaging social media programs. Whether you are an individual looking to increase your following or a communicator looking to build brand visibility for your department, center, or initiative, this session will guide you through the do’s and don’ts of using social media, how to set goals and measure for success, and how to take advantage of the different opportunities across social platforms.
Metcalf Trustee Ballroom, 1 Silber Way

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