How I learned to Stop Worrying and Love the Crowd: Adam Marcus, Director of Data at Locu/GoDaddy (Data Management Seminar)

11:00 am on Friday, March 21, 2014
12:00 pm on Friday, March 21, 2014
MCS 148
Abstract: Crowdsourcing marketplaces like oDesk or Amazon's Mechanical Turk give us access to people all over the world that can perform work on our behalf, ranging from virtual personal assistants to people that can clean up gnarly datasets. Humans can solve tasks that artificial intelligence is not yet able to solve, or needs help solving, without having to resort to complex machine learning or statistics. But humans are quirky: give them bad instructions, allow them to get bored, or make them do too repetitive a task, and they will start making mistakes. In this talk, I'll explain how Locu/GoDaddy uses a mix of crowd work and machine learning to perform web-scale structured data extraction and entity resolution. Bio: Adam is the Director of Data at Locu/GoDaddy. He completed his Ph.D. in Computer Science at MIT in 2012, where his dissertation was on database systems and human computation. He is a recipient of the NSF and NDSEG fellowships, and has previously worked at ITA, Google, IBM, and FactSet. In his free time, he builds course content to get people excited about data and programming.